Dokumen tersebut membahas prinsip-prinsip animasi tradisional dan digital. Ia menjelaskan teknik-teknik dasar animasi seperti squash and stretch, anticipation, staging, follow through dan overlapping action, serta prinsip-prinsip lainnya seperti timing, exaggeration, dan secondary action. Dokumen ini bertujuan untuk membantu memastikan produksi animasi yang berkualitas dan realistik.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Prinsip animasi
1. 1
JPSMK, FP UTM
THE FUNDAMENTAL
PRINCIPLES OF ANIMATION
1
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
ISU UTAMA
2
1
Teknik-teknik
menghasilkan
animasi
tradisional ?
2
Teknik-teknik
menghasilkan
animasi digital ?
3
Bolehkah teknik
tradisional
digunakan
dalam
penghasilan
animasi
digital ?
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
ISU UTAMA
3
Animasi
berkualiti
dihasilkan ?
Mengapa?
TEKNOLOGI
DIGITAL
Animasi
tidak
berkualiti
dihasilkan ?
Mengapa?
2. 2
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
ISU UTAMA
• Apakah yang perlu dilakukan bagi memastikan animasi
yang dihasilkan berkualiti dan realistik ?
• Apakah panduan, prinsip atau peraturan yang mungkin
anda tahu atau boleh digunakan bagi tujuan tersebut ?
4
JPSMK, FP UTM
12 PRINSIP-PRINSIP ASAS ANIMASI
5
1
2
3
4
5
Squash and Stretch
Anticipation
Staging
Follow Through
and Overlapping Action
Straight Ahead Action
& Pose-to-Pose Action
6
Slow In &
Slow Out
JPSMK, FP UTM
12 PRINSIP-PRINSIP ASAS ANIMASI
6
7
8
9
11
Arcs
Solid Drawing
Exaggeration
10
Secondary Action
Timing
12
Appeal
3. 3
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
7
1. Squash and Stretch
https://www.youtube.com/watch?v=haa7n3UGyDc
JPSMK, FP UTM 8
Squash and Stretch
Pergerakan bola mana yang kelihatan PALING realistik ?
JPSMK, FP UTM
Bouncing Ball Example
• Bola di kiri bergerak pada kelajuan yang sekata
tanpa ada squash/stretch.
• Bola di tengah bergerak perlahan ke bawah dan
atas tanpa squash/stretch.
• Bola di kanan bergerak pada kelajuan sekata
dengan squash/stretch.
9
Squash and Stretch
4. 4
JPSMK, FP UTM 10
Squash and Stretch
JPSMK, FP UTM 11
Squash and Stretch
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
12
Rigid objects retain shape during movement
Living flesh deforms
Volume remains constant
Stretch is useful to ensure object positions
overlap when object moving quickly.
Squash and Stretch
5. 5
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
13
Prinsip ini penting dalam ekspresi
muka animasi, dimana ia
menunjukkan flaksibiliti otot serta
kulit muka dan otot dan ianya
berkaitan dengan anggota lain
pada muka.
Squash and Stretch
JPSMK, FP UTM
14
2. Anticipation
Pergerakan mana yang kelihatan LEBIH realistik ?
JPSMK, FP UTM
15
Anticipation
https://www.youtube.com/watch?v=F8OtE60T8yU&feature=iv_365189439
6. 6
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
16
Anticipation
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
17
Pergerakkan terbahagi 3;
Persedian untuk aksi (anticipation)
Aksi
Pengakhiran aksi (follow through)
Kenapa ianya penting?
Anticipation
JPSMK, FP UTM
Antipitasi diperlukan untuk:
Aksi kelihatan normal
Pergerakkan otot (menendang bola)
Persedian penonton akan aksi seterusnya
Perhatian ke babak seterusnya
Contoh:
Goofy bersedia untuk memukul bola
18
Anticipation
8. 8
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
22
3. Staging
https://www.youtube.com/watch?v=u-SXLaQGg50&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd&index=3
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
23
Perlu idea yang jelas untuk
persembahan
Persembahan idea
Hanya satu idea dalam satu masa
Digunakan untuk membawa penonton
dari satu idea ke satu idea yang lain.
“Look at this, now look at this”
3. Staging
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
24
Contoh:
Gunakan pergerakkanpada
objek yang static atau
gunakan objek statik pada
scene yang bergerak.
Jangan menimbulkan
kekeliruan pengguna dengan
menggunakan terlalu banyak
aksi pada masa yang sama.
Gunakan 1 aksi bagi
menyampaikan idea kecuali
ianya adalah babak yang
kecoh.
3. Staging
9. 9
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
25
4. Straight Ahead Action & Pose-to-Pose Action
https://www.youtube.com/watch?v=v8quCbt4C-c&index=4&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
26
Straight Ahead
Animator bermula dari lukisan awal dan
seterusnya hingga di akhir scene.
Ianya dipanggil Straight ahead action
kerana pelukis melukis dari lukisan awal
pada scene.
Frame by frame animation ?
Straight Ahead Action & Pose-to-Pose Action
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
27
Straight Ahead
Proses ini menghasilkan lukisan dan
pergerakkan aksi yang agak kasar
hinggalah ke pergerakkan yang cantik
serta lembut kerana ia satu proses yg
kreatif
Straight Ahead Action & Pose-to-Pose Action
10. 10
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
28
Pose-to-Pose
Animator merancang setiap aksi, melukis lukisan dia
atara aksi dan sebagainya.
Animasi pose-to-pose, animator merancang aksi,
memikirkan adakah lukisan diperlukan untuk animasi
dalam scene.
Pose-to-pose digunakan dalam amimsi bagi
menghasilkan aksi yang bersesuaian dimana masa dan
pergerakkan adalah penting.
Straight Ahead Action & Pose-to-Pose Action
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
29
5. Follow Through & Overlapping Action
https://www.youtube.com/watch?v=4OxphYV8W3E&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd&index=5
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
Berdasarkan imej disebelah,
apa yang mungkin anda
faham mengenai prinsip
follow through &
overlapping action ?
30
Follow Through & Overlapping Action
11. 11
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
31
Follow through adalah
pengakhiran sesuatu aksi.
Contoh; membaling bola-
tangan berterusan
bergerak selepas bola
dibaling. Bagi pergerakkan
yang kompleks ianya
bergantung kepada kadar
serta masa sesuatu
pergerakkan.
Follow Through & Overlapping Action
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
32
Overlapping bermaksud
permulaan aksi kedua
sebelum aksi utama tamat
sepenuhnya.
Kenapa ianya penting?
Ia bagi memastikan minat
penonton terus kekal.
Follow Through & Overlapping Action
JPSMK, FP UTM 33
Follow Through & Overlapping Action
12. 12
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
34
Overlapping Action
Permulaan bagi aksi kedua sebelum aksi
pertama tamat sepenuhnya.
Walaupun aksi kedua sedikit/kecil tapi
ianya akan menyebabkan aksi lebih
menarik.
Aksi baharu bermula SEBELUM aksi sebelum
berhenti.
Tiada aksi yang berhenti secara tiba-tiba.
Follow Through & Overlapping Action
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
35
6. Slow In and Slow Out
https://www.youtube.com/watch?v=fQBFsTqbKhY&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd&index=6
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
36
Apakah yang anda faham mengenai prinsip
Slow In and Out berdasarkan animasi berikut ?
Slow In and Slow Out
13. 13
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
37
Pergerakkan akan menjadi lebih
baik/lancar/realistik.
Ambilkira daya graviti bagi sesuatu pergerakkan
yang melibatkan ketinggian atau pantulan.
Menghasilkan pergerakkan yang lebih ‘lembut’
dan kurang ‘stiff’
Gunakan lengkungan berbanding hanya laluan
yang lurus.
Pergerakkan pada laluan lurus=lebih laju
Slow In and Slow Out
JPSMK, FP UTM 38
Apakah yang anda faham mengenai prinsip
Slow In and Out berdasarkan animasi berikut pula ?
Slow In and Slow Out
JPSMK, FP UTM
inovatif ● entrepreneurial ● global
39
7. Arcs
https://www.youtube.com/watch?v=I1_tZ9LhJD4&index=7&list=P
L-bOh8btec4CXd2ya1NmSKpi92U_l6ZJd
14. 14
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Arcs
Tiada pergerakkan yang sentiasa lurus/tegak
kecuali pergerakkan sebuah robot.
Penggunaan lengkungan dalam animasi akan
menjadikan pergerakkan animasi lebih realistik
dan lembut.
Ianya boleh diaplikasikan pada setiap
pergerakkan dalam animasi
JPSMK, FP UTM
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8. Secondary Action
https://www.youtube.com/watch?v=MjBHWw1TbP4&index=8&li
st=PL-bOh8btec4CXd2ya1NmSKpi92U_l6ZJd
JPSMK, FP UTM
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Secondary Action
Apakah yang anda faham mengenai prinsip
Secondary Action berdasarkan paparan berikut ?
15. 15
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Tumpuan perhatian dan menambah elemen
realistic
Ekspresi muka boleh menjadi aksi kedua yang
menjadikan animasi lebih realistik.
Aksi kedua adalah hasil dari aksi pertama
Aksi nutral
Boleh tertinggal bila ianya berlaku pada
pertengahan pergerakkan utama.
Secondary Action
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Aksi yang terhasil dari aksi yang lain.
Digunakan bagi meningkatkan aksi kompleks
dan perhatian.
Sepatutnya ianya menonjol tapi kekalnya
sebagai aksi kedua.
Contoh:
Pergerakkan bdan adalah aksi utama, ekspre
si muka adalah aksi kedua.
Secondary Action
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9. Timing and Motion
https://www.youtube.com/watch?v=BarOk2p38LQ&index=9&list
=PL-bOh8btec4CXd2ya1NmSKpi92U_l6ZJd
16. 16
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Timing and Motion
Apakah mesej yang cuba disampaikan
menerusi animasi yang berikut ?
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Memberi makna kepada pergerakkan.
Masa yang tepat pada pergerakkan adalah
kritikal bagi menjadikan idea difahami.
Masa (timing)=kelajuan aksi
Timing and Motion
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Terlalu laju:
Munkin ianya tidak perasan
Munkin penonton tidak memahami apa
yang berlaku.
Munkin tarikan perhatian tidak cukup
Terlalu perlahan:
Makna aksi tersebut munkin hilang.
Menjadi bosan.
Timing and Motion
17. 17
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Timing and Motion
JPSMK, FP UTM
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Dalam kumpulan 3 orang pelajar,
bincangkan faktor-faktor yang mungkin
memberi kesan terhadap masa dan
pergerakan (timing & motion) sesuatu
animasi.
Timing and Motion
JPSMK, FP UTM
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Contoh:
Timing: watak kecil bergerak lebih pantas
berbanding watak besar.
Motion: boleh mengambarkan berat sesuatu
objek.
Berpatutan (jangan terlalu banyak) pada
persediaan, aksi, refleksi:
Terlalu lama menyebabkan perhatian
penonton menjadi bosan/hambar.
Terlalu cepat menyebabkan penonton
tidak tahu apa yang berlaku. happened .
Timing and Motion
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Timing and Motion
JPSMK, FP UTM
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Timing and Motion
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Menentukan berat sesuatu objek- objek yang
berat memerlukan lebih kuasa untuk
mula/berhenti/bertukar arah.
Berat bergantung kepada ruang/masa
Pergerakkan yang realistik bergantung pada
watak
Timing and Motion
19. 19
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Timing and Motion
Personality ? Emotion ?
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10. Exaggeration
https://www.youtube.com/watch?v=HfFj-VQKiAM&index=10&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd
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Exaggeration
Apakah yang anda faham mengenai prinsip
Exaggeration berdasarkan animasi berikut ?
20. 20
JPSMK, FP UTM
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Exaggerate bagi
mempercepatkan penonton
memahami idea utama
penggunaannya perlu bersesuaian
agar watak lebih menyakin dari
segi ekspresi, pergerakkan dan
sebagainya.
Perlu digunakan dengan hati-hati.
Exaggeration
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11. Solid Drawing
https://www.youtube.com/watch?v=7An0jukOkCI&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd&index=11
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Solid Drawing
Menjadikan watak animasi lebih realistik.
Mengambilkira; berat, jumlah dan
keseimbangan dalam melukis watak animasi.
Lukisan yang dihasilkan perlu padu agar
animasi yang dihasilkan lebih kelihatan 3D
walaupun menghasilkan animasi 2D.
21. 21
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12. Appeal or Personality
https://www.youtube.com/watch?v=_SplEuWp0Yw&list=PL-
bOh8btec4CXd2ya1NmSKpi92U_l6ZJd&index=12
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Mengapa personaliti-personaliti tertentu dalam
animasi mampu menarik perhatian dan begitu
juga sebaliknya ?
Contoh : Mr Bean, Donald Duck dan
sebagainya ?
Appeal or Personality
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Elakkan ‘kembar’ – kedua-dua tangan atau kaki
atau muka pada kedudukan yang sama.
Rujuk penonton apa yang mereka inginkan.
Watak tidak boleh terlalu ringkas (bosan) atau
terlalu kompleks.
Appeal or Personality
22. 22
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For example, in Disney's
animated classic "Peter Pan",
Captain Hook is an evil
character, but most people
would agree that his character
and design has appeal.
The same goes for Hopper in "A
Bug's Life". Even though he's
mean and nasty, his design and
characterization/personality still
has a lot of appeal.
Appeal or Personality
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The 12 Principles of Animation
Squash and Stretch (Pengecutan & Perengangan)
Merujuk kepada struktur atau bentuk fizikal objek yang mengalami perubahan
bentuk semasa bergerak
Anticipation (Antisipitasi)
Persediaan untuk melakukan sesuatu aksi.
Staging
Mempersembahkan sesuatu idea agar ianya jelas difahami
Straight Ahead Action and Pose-to-Pose Action
Dua pendekatan yang berbeza dalam menghasilkan satu kesan animasi
12 PRINSIP ANIMASI
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Follow Through and Overlapping Action (Aksi Berkesinambungan & Bertindanan)
Menamatkan sesuatu aksi serta membuat pehubungan dengan aksi yang akan
berlaku seterusnya.
Slow In and Out (Gerak Perlahan Di awal dan diakhir)
Satu teknik menjarakkan tempoh masa bagi menghasilkan kesan pergerakan
yang lebih realistic
Arcs (Gerakan Melengkung)
Pembentukan satu laluan bagi membentuk kesan pergerakan yang lebih asli
12 PRINSIP ANIMASI
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Secondary Action (Aksi Sekunder)
Aksi yang berlaku hasil dari satu aksi yang lain.
Timing (Penetapan Masa)
Jarak masa yang diambil bagi mewakili sesuatu aksi. Ianya mempengaruhi maksud
dan juga personaliti sesuatu aksi.
Exaggeration (Dramatasi Gerakan)
Tindakan mempertegas atau memberi penekanan terhadap sesuatu idea agar
ianya mudah diterima.
12 PRINSIP ANIMASI
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Solid Drawing
Lukisan watak atau objek mengikut prinsip lukisan yang betul seperti berat, nilai,
prespektif, keseimbangan dan lain-lain.
Appeal (Penampilan Diri atau Personaliti)
Menyediakan satu rekabentuk atau penampilan yang mudah diterima atau
digemari oleh penonton.
12 PRINSIP ANIMASI
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