This document contains branding and label designs for Primi Flat Black Coffee Co. labels. The labels promote a coffee brand called Primi that was created to support the Max Reveliotty Fund at Children's Hospital Boston. The fund was started after the Reveliotty family's newborn son became extremely ill and received compassionate care from nurses. Proceeds from every purchase of Primi coffee support the nurses at Children's Hospital Boston. The labels were designed by Rijkhof Design and feature the Primi and Flat Black Coffee brands.

1. Primi Flat Black Coffee CoBrand Labels
prepared for alex reveliotty
rijkhof design
6505 nw 78th pl parkland, FL 33067
tel 860 906 6070 . tel 401 683 8572
arykhof@rijkhofdesign.com
branding & graphic design solutions

2. F L A T B L A C K F L A T B L A C K
C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™ F L A T B L A C K F L A T B L A C K
C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™
Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by
Flat Black Coffee Company Flat Black Coffee Company Flat Black Coffee Company Flat Black Coffee Company
for The Max Fund for The Max Fund for The Max Fund for The Max Fund
Premium Ground Coffee Premium Ground Coffee Premium Ground Coffee Premium Ground Coffee
NET WT. 12 oz. (342g) NET WT. 12 oz. (342g) NET WT. 12 oz. (342g) NET WT. 12 oz. (342g)
A. B. C. D.
rijkhof design • 6505 nw 78th pl • parkland, FL 33067 • 877.291.2772 • www.rijkhofdesign.com

3. F L A T B L A C K F L A T B L A C K F L A T B L A C K
C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™ F L A T B L A C K
C O FFE E C O M PA N Y ™
Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by Primi Coffees Micro-Roasted by
Flat Black Coffee Company Flat Black Coffee Company Flat Black Coffee Company Flat Black Coffee Company
for The Max Fund for The Max Fund for The Max Fund for The Max Fund
Premium Ground Coffee Premium Ground Coffee Premium Ground Coffee Premium Ground Coffee
NET WT. 12 oz. (342g) NET WT. 12 oz. (342g) NET WT. 12 oz. (342g) NET WT. 12 oz. (342g)
E. F. G. H.
rijkhof design • 6505 nw 78th pl • parkland, FL 33067 • 877.291.2772 • www.rijkhofdesign.com

4. Like so many people, our lives took an
unexpected turn when a family member,
F L A T B L A C K our newborn son - was in the hospital and F L A T B L A C K F L A T B L A C K
C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™
extremely ill. We had never experienced
the way nurses (some we hardly knew)
Like so many people, our lives took an responded with such compassion to our Like so many people, our lives took an Like so many people, our lives took an
unexpected turn when a family member, situation. The offers of help were so great, that unexpected turn when a family member, unexpected turn when a family member,
our newborn son - was in the hospital and in 2007 we created “The Max Reveliotty Fund” our newborn son - was in the hospital and our newborn son - was in the hospital and
extremely ill. We had never experienced at Childrens Hospital Boston to direct that extremely ill. We had never experienced extremely ill. We had never experienced
the way nurses (some we hardly knew) outpouring of support. the way nurses (some we hardly knew) the way nurses (some we hardly knew)
responded with such compassion to our responded with such compassion to our responded with such compassion to our
situation. The offers of help were so great, that To grow The Max Fund, we started the charity
situation. The offers of help were so great, that situation. The offers of help were so great, that
in 2007 we created “The Max Reveliotty Fund” brand, “Primi”. When our friends at Flat Black
in 2007 we created “The Max Reveliotty Fund” in 2007 we created “The Max Reveliotty Fund”
at Childrens Hospital Boston to direct that heard we wanted to create a coffee with the
at Childrens Hospital Boston to direct that at Childrens Hospital Boston to direct that
outpouring of support. “Primi” brand, they immediately signed
outpouring of support. outpouring of support.
up to help. Proceeds from every purchase
To grow The Max Fund, we started the charity of this Primi coffee support the Nurses To grow The Max Fund, we started the charity To grow The Max Fund, we started the charity
brand, “Primi”. When our friends at Flat Black at Childrens Hospital Boston. brand, “Primi”. When our friends at Flat Black brand, “Primi”. When our friends at Flat Black
heard we wanted to create a coffee with the The Reveliotty Family heard we wanted to create a coffee with the heard we wanted to create a coffee with the
“Primi” brand, they immediately signed “Primi” brand, they immediately signed “Primi” brand, they immediately signed
up to help. Proceeds from every purchase For Ignito, Inc.: d/b/a Primi Foods
up to help. Proceeds from every purchase up to help. Proceeds from every purchase
www.primifoods.com • Watertown, MA 02472
of this Primi coffee support the Nurses of this Primi coffee support the Nurses of this Primi coffee support the Nurses
at Childrens Hospital Boston. at Childrens Hospital Boston. at Childrens Hospital Boston.
The Reveliotty Family The Reveliotty Family The Reveliotty Family
For Ignito, Inc.: d/b/a Primi Foods F L A T B L A C K For Ignito, Inc.: d/b/a Primi Foods For Ignito, Inc.: d/b/a Primi Foods
www.primifoods.com • Watertown, MA 02472 C O FFE E C O M PA N Y ™
www.primifoods.com • Watertown, MA 02472 www.primifoods.com • Watertown, MA 02472
AA. BB. CC. DD.
rijkhof design • 6505 nw 78th pl • parkland, FL 33067 • 877.291.2772 • www.rijkhofdesign.com

5. Like so many people, our lives took an Like so many people, our lives took an
unexpected turn when a family member, unexpected turn when a family member,
our newborn son - was in the hospital and our newborn son - was in the hospital and F L A T B L A C K F L A T B L A C K
C O FFE E C O M PA N Y ™ C O FFE E C O M PA N Y ™
extremely ill. We had never experienced extremely ill. We had never experienced
the way nurses (some we hardly knew) the way nurses (some we hardly knew)
responded with such compassion to our responded with such compassion to our Like so many people, our lives took an Like so many people, our lives took an
situation. The offers of help were so great, that situation. The offers of help were so great, unexpected turn when a family member, unexpected turn when a family member,
in 2007 we created “The Max Reveliotty Fund” that in 2007 we created “The Max Reveliotty our newborn son - was in the hospital and our newborn son - was in the hospital and
at Childrens Hospital Boston to direct that Fund” at Childrens Hospital Boston extremely ill. We had never experienced extremely ill. We had never experienced
outpouring of support. to direct that outpouring of support. the way nurses (some we hardly knew) the way nurses (some we hardly knew)
responded with such compassion to our responded with such compassion to our
To grow The Max Fund, we started the charity To grow The Max Fund, we started the
situation. The offers of help were so great, that situation. The offers of help were so great, that
brand, “Primi”. When our friends at Flat Black charity brand, “Primi”. When our friends
in 2007 we created “The Max Reveliotty Fund” in 2007 we created “The Max Reveliotty Fund”
heard we wanted to create a coffee with the at Flat Black heard we wanted to create
at Childrens Hospital Boston to direct that at Childrens Hospital Boston to direct that
“Primi” brand, they immediately signed a coffee with the “Primi” brand, they
outpouring of support. outpouring of support.
up to help. Proceeds from every purchase immediately signed up to help. Proceeds
of this Primi coffee support the Nurses from every purchase of this Primi coffee To grow The Max Fund, we started the charity To grow The Max Fund, we started the charity
at Childrens Hospital Boston. support the Nurses at Childrens brand, “Primi”. When our friends at Flat Black brand, “Primi”. When our friends at Flat Black
The Reveliotty Family Hospital Boston. heard we wanted to create a coffee with the heard we wanted to create a coffee with the
The Reveliotty Family “Primi” brand, they immediately signed “Primi” brand, they immediately signed
For Ignito, Inc.: d/b/a Primi Foods up to help. Proceeds from every purchase up to help. Proceeds from every purchase
www.primifoods.com • Watertown, MA 02472 For Ignito, Inc.: d/b/a Primi Foods
of this Primi coffee support the Nurses of this Primi coffee support the Nurses
www.primifoods.com • Watertown, MA 02472
at Childrens Hospital Boston. at Childrens Hospital Boston.
The Reveliotty Family The Reveliotty Family
F L A T B L A C K F L A T B L A C K For Ignito, Inc.: d/b/a Primi Foods For Ignito, Inc.: d/b/a Primi Foods
C O FFE E C O M PA N Y ™
C O FFE E C O M PA N Y ™
www.primifoods.com • Watertown, MA 02472 www.primifoods.com • Watertown, MA 02472
EE. FF. GG. HH.
rijkhof design • 6505 nw 78th pl • parkland, FL 33067 • 877.291.2772 • www.rijkhofdesign.com