This document discusses various pricing strategies used by companies to determine the amount required as payment for goods and services offered for sale. It outlines different long-term plans of action designed to achieve overall aims, including price skimming, psychological pricing, product line pricing, optional product pricing, captive product pricing, product bundle pricing, promotional pricing, geographical pricing, and value pricing. The document was written by Siddharth Nair, a student in the S.Y.BBA program.

1. PRICING STRATEGIES
SIDDHARTH NAIR
S.Y.BBA DIV – 2
ROLL NO. - 91

2. PRICING
TO DECIDE THE AMOUNT REQUIRED AS PAYMENT FOR
SOMETHING OFFERED FOR SALE.

3. STRATEGIES
A PLAN OF ACTION DESIGNED TO ACHIEVE A
LONG-TERM OR OVERALL AIM.

4. PRICING STRATEGIES

5. PRICE SKIMMING

6. PSYCHOLOGICAL PRICING

7. PRODUCT LINE PRICING

8. OPTIONAL PRODUCT PRICING

9. CAPTIVE PRODUCT PRICING

10. PRODUCT BUNDLE PRICING

11. PROMOTIONAL PRICING

12. GEOGRAPHICAL PRICING

13. VALUE PRICING

14. THANK YOU