The document discusses the importance of user experience (UI/UX) in e-commerce, emphasizing that it is both an art and a science. It provides five practical tips for optimizing user experience across various devices and technologies. The key strategies include using visuals effectively, minimizing clicks, and continuously testing and measuring outcomes.

1. User eXperience
Dec 14, 2016
Priceza eCommerce Talk: Hack your way to
eCommerce success 2017

3. What are UI/UX?

7. User Experience is Art

8. User Experience is not only Art

9. User Experience is also about Science

10. 5 Practical tips

11. Should work on many devices /
technology

12. Pictures worth a thousand words

13. Optimize number of clicks

14. Test and Measure

15. Wow to remember