2. 2
From restaurant 'dish washer' in Ontario, Canada, to founder and
President of 3adda.com, I know what it is like to start at the bottom and
work my way up the business world ladder. Not without difficulties and
many obstacles along the way, my hard work, endurance and sheer
determination have all proven worthwhile, and I can now say, I have
achieved one of my many goals. Establishing in 2010, my own company,
3adda.com (3adda is an Arabic word meaning precise number
counting). Not just a 9-5 business, but my hobby, my love, my creation.
Iteratively, every achievement in my life, fueled the momentum for the next achievement in an
upward spiral growth fashion.
I have joined/delivered many training courses and worked and studied hard to promote my IT
career. My Master’s degree subject was 'Business Intelligence'. I achieved the coveted Black Belt
Six Sigma in this discipline.
In 2003 I established the Business Intelligence Department in one of the largest Insurance
Companies in the Middle Eastern Gulf, Tawuniya. In 2006 I established the Business Intelligence
platform to L'Azurde—the 4th
largest Jewelry manufacturer in the world.
My view is that all businesses require 'intelligent' management. Large or small, every business
needs to make the right choices to grow and succeed. That is where 'Business Intelligence' enters
the frame. I know that because it got me to where I am today.
Our company 3adda is one of the recently emerging Business Intelligence Software Companies in
the 'new Egypt'. A Software house specializing in BI solutions and serving different business
verticals such as Telecom, Pharmaceutical, Insurance and Banking, we deliver state-of-art
computer systems which not only meet but also exceed customer expectation.
Only dedicated well qualified, expert professionals are hired and work at 3adda. Our company
insists on teamwork, creativity, diligence, and attention to detail, and includes all members in
decision making processes. The atmosphere is dynamic and professional and team effort is what
we encourage and support. Our company is our family. Our team is the engine that drives our
success.
Muhammad Hijazi
President, 3adda
3. 3
Our Services
BI Consultancy
Evaluate your IT infrastructure, choose or build
successful BI systems, and finally approve the BI
system after implementation and before final
releases.
BI Development
Data Quality tasks.
Build robust data warehouses with state-of-art
staging and transformation technologies.
Build analysis solutions that provide unique multi-
dimensional analysis scenarios.
Create data mining models that show you your
business’ hidden patterns and critical factors.
Moreover forecast your sales segment, your
customers and detect the fraudulent cases.
Develop enterprise reporting solutions that
demonstrate advanced features such as push/pull,
caching, multi-level privileges technologies and many
others.
Building advanced Alerts/Notifications system that
ensures that the right information reach the right
person at the right time. We build event-driven and
schedule-driven notifications system.
4. 4
BI Training Courses
Building Data Warehouses.
Developing OLAP Solution.
Building Data Mining models.
Developing Advanced Reporting Solution.
How business can make use of the BI system.
Operational BI system.
“BSC” Balanced Scorecards.
Notification Services.
BI interface and Dashboard.
IT Outsourcing
Technology Outsourcing
We provide turn-key computer systems to different
enterprises. Besides, we also provide outsourcing
services to help companies cut development costs.
Human Outsourcing
- Cut human resources costs.
- Lower overheads on HR and Recruitment.
- Shorten employee’s turnover.
- Increase productivity.
6. 6
Our Products
Insurance Intelligence “InsInt”:
InsInt OLAP:
Successful Online Analytical Processing
solutions delivers cubes that are easily and
professionally give different business insights.
InsInt Data Mining:
Data mining is a knowledge discovery
technology that uses Artificial Intelligence
getting hidden patterns or critical factors in
your business.
InsInt Notification:
Getting the right information at the right time
helps insurers minimize their losses and stay
ahead of competitors.
Medical Fraud Detection System:
Business Analysts discovered that around 6-10% of
Medical Insurance claims are frauds. We’ve, proudly,
developed a very sophisticated Medical Fraud System to
the largest insurance company in Saudi Arabia—
Tawunyia (formerly NCCI). We’ve gained a great experience
which could easily elect us to similar systems elsewhere.
7. 7
Our vision
To become the prime Business Intelligence company in the
Middle East by 2015, and Global leader by 2025.
Our Mission
To help and support newly emerging and the well-established,
large and small, well known and lesser known enterprises move
from Business Intelligence to Intelligent Businesses.
To help organizations expand using the latest generation of
information technology.
To provide support and maintenance to our customers round the
clock.
To help make businesses knowledge and wisdom based, by
developing, providing, installing, and fully supporting our
individualized, robust Business Intelligence solutions.
To create an environment where we help businesses optimize their
existing assets and add to them, improving profit, decreasing
wastage with no loss of quality.
8. 8
A sample of our client portfolio
L'Azurde
The world 4th largest gold
jewellery designer and
manufacturer
United
Nations
United Nations
Development Programme
Saudi
Hollandi
Bank
Established in 1926 and
the first bank to operate in
the Kingdom of Saudi
Arabia
Tawuniya
One of the leading
Insurance Companies in
Saudi Arabia
Saudi Fal
Oil and Petrochemical
Company Saudi Arabia
Egyptian
MCIT
Intelligent Medical Filing
and Fraud Detection
System on the Cloud
Mantrac
Group
3adda conducted Data
Mining Courses to help
Mantrac BI team perform
Advanced Analytics.
Royal
Insurance
Royal Insurance assigned
3adda Co. to build a turn-
key Insurance BI System,
July 2013.
13. 13
Contact Us:
General Inquiries
Head Office (6th October City Branch)
Tele: +2 02 3887 0028
E mail: info@3adda.com
Sales and Marketing
Tele: +2 02 3887 0334
E mail: sales@3adda.com
Technical Support
I.T Team (Giza Branch)
Tele: +2 02 3582 4060
E mail: heba.adel@3adda.com
Web Sites:
http://www.3adda.com
http://training.3adda.com
