Preview of “peer news llc mail fwd- dateline media report” copy
1. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Alia Wong <awong@civilbeat.com>
Fwd: Dateline Media report
2 messages
Dan Meisenzahl <dmeisenz@hawaii.edu> Fri, Mar 22, 2013 at 8:26 AM
To: Alia Wong <awong@civilbeat.com>
Hi Alia,
Here is the Dateline Media report I promised you.
Hopefully I can send the answers to the rest of your questions at some point today as soon as I hear from Lynne.
Have a good Friday,
Dan
---------- Forwarded message ----------
From: Glenn Tokumaru <glenn@dateline-media.com>
Date: Fri, Mar 15, 2013 at 12:24 PM
Subject: Portal Report
To: Dan Meisenzahl <dmeisenz@hawaii.edu>
Media Monitoring Report
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 6
Mar 12 2013 06:00PM HI
[12:54] Preview Clip NEWS HEADLINE: A new invention at University of Hawaii at Manoa is helping doctors get razor-sharp brain
images of patients who have a tough time staying still. It's especially useful for parkinson's patients or children who get the
wiggles. Invented by UH physicist Thomas Ernst, the new MRI technology uses a marker on the patient's forehead which helps the
scanner adjust to body movements. This saves money and time from having to re-do MRI's. The company Kineticor is marketing the
device. It's currently for research only and has not been approved by the FDA for clinical use.
Audience: 44,644 Runtime: 0:32 30-Second Ad Equivalency: $600 Calculated Ad Value: $640 Calculated Publicity Value:
$1,920 Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 5
Mar 12 2013 05:00PM HI
[14:44] Preview Clip NEWS HEADLINE: A groundbreaking discovery at UH Manoa school of medicine may change the future of
MRI scans. The new technology involves placing a marker on the patient's forehead, which allows the imaging to adjust to
body movements. This would be particulary useful to patients who have a hard time controlling their movement, such as children or
those with parkinson's disease. SOUNDBITE: Kineticor's Jeffrey Yu. "what our technology does, is it basically allows the MR scanner
to track along with you while you, as a patient, are moving within a scanner and eliminates the blurring that occurs in the images. the
technology is currently for research purposes only and has not been approved by the FDA for clinical use.
Audience: 40,228 Runtime: 0:43 30-Second Ad Equivalency: $300 Calculated Ad Value: $430 Calculated Publicity Value:
$1,290 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT FIVE
Mar 12 2013 05:00PM HI
[14:44] Preview Clip NEWS HEADLINE: A groundbreaking discovery at UH Manoa school of medicine may change the future of
MRI scans. The new technology involves placing a marker on the patient's forehead, which allows the imaging to adjust to
body movements. This would be particulary useful to patients who have a hard time controlling their movement, such as children or
those with parkinson's disease. SOUNDBITE: Kineticor's Jeffrey Yu. "what our technology does, is it basically allows the MR scanner
to track along with you while you, as a patient, are moving within a scanner and eliminates the blurring that occurs in the images. the
technology is currently for research purposes only and has not been approved by the FDA for clinical use.
Audience: 10,243 Runtime: 0:43 30-Second Ad Equivalency: $150 Calculated Ad Value: $215 Calculated Publicity Value: $645
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Mar 11 2013 10:30PM HI
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2. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Mar 11 2013 10:30PM HI
[4:53] Preview Clip NEWS HEADLINE: A high-tech company based on University of Hawaii research has launched a new device
that will help doctors and patients with mri scans. Kineticore is currently working on motion-correction technologies to bring
razor-sharp clarity to medical imaging. The technology was invented by Thomas Ernst, a physicist at University of Hawaii. Usually,
patients would have to lay very still during a mri so the imaging can precisely scan them. But this new device allows the imaging to
track and adjust to a patient's movements making it very useful for patients who are unable to stay completely still- like the elderly and
children. SOUNDBITE: Kineticore CEO Dr. Jeffrey Yu. "In children they have to undergo sedation a lot of times they don't hold still
enough we can reduce or eliminate the need for sedation. kineticor's technology is used for research purposes only. The company was
granted a 700-thousand dollar first round of venture financing to begin a formal launch with hopes of commercializing their technology
soon.
Audience: 23,586 Runtime: 1:01 30-Second Ad Equivalency: $400 Calculated Ad Value: $813 Calculated Publicity Value:
$2,439 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10
Mar 11 2013 10:00PM HI
[27:46] Preview Clip The central part of the island? Which council district has the worst roads. I'm Andrew pereira, we've got the
report the answer coming up 2606 and a new technology invented by a University of Hawaii physicist could eliminate the
need to sedate patients during an mri.
Audience: 26,778 Runtime: 0:39 30-Second Ad Equivalency: $400 Calculated Ad Value: $520 Calculated Publicity Value:
$1,560 Placement: End
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Mar 7 2013 05:00AM HI
[5:50] Preview Clip MORNING NEWS HEADLINE: In KITV-4 health, more local news. The world's first health degree with a
specialization in native Hawaiian health is now being launched. It'll be offered within the master of public health program at
the University of Hawaii at Manoa. According to one of the program's chairs, the need is urgent. Native hawaiians have a life
expectancy that's 13 years less than other Hawaii residents!
Audience: 6,664 Runtime: 0:42 30-Second Ad Equivalency: $100 Calculated Ad Value: $140 Calculated Publicity Value: $420
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 6
Mar 6 2013 06:00PM HI
[8:50] Preview Clip NEWS HEADLINE: More local: the world's first health degree with a specialization in native Hawaiian health is
now being launched. It'll be offered within the master of public health program at the University of Hawaii at Manoa.
According to one of the program's chairs, the need is urgent. Native Hawaiians have a life expectancy that's 13 years less than other
Hawaii residents!
Audience: 26,327 Runtime: 0:42 30-Second Ad Equivalency: $500 Calculated Ad Value: $700 Calculated Publicity Value:
$2,100 Placement: Beginning
KGMB-CBS Honolulu, HI SUNRISE ON KGMB
Mar 4 2013 05:00AM HI
[22:05] Preview Clip MORNING NEWS HEADLINE: University of Hawaii archaeology and anthropology students are getting a
hands on lesson on Oahu's North Shore. They're doing surveys at the kupopolo heiau and mapping the ancient burial site.
They'll also be doing some limited archaological excavation soon. Students say this field school is a great way to apply classroom
lessons in the real world. SOUNDBITE: University of Hawaii student Samuel Plunkett. "Classroom work is super important but you also
need in the field time and experience and to actually get your hands doing the things that your mind knows. And they teach also to get
involved with your community. That it's important, not just academically, but to get involve with the people who actually live here. The
heiau is on land owned by Kamehameha schools which partnered with University of Hawaii on this project.
Audience: 14,097 Runtime: 0:58 30-Second Ad Equivalency: $210 Calculated Ad Value: $406 Calculated Publicity Value:
$1,218 Placement: End
KHNL-NBC Honolulu, HI HAWAII NEWS NOW: SUNRISE
Mar 4 2013 05:00AM HI
[22:05] Preview Clip MORNING NEWS HEADLINE: University of Hawaii archaeology and anthropology students are getting a
hands on lesson on Oahu's North Shore. They're doing surveys at the kupopolo heiau and mapping the ancient burial site.
They'll also be doing some limited archaological excavation soon. Students say this field school is a great way to apply classroom
lessons in the real world. SOUNDBITE: University of Hawaii student Samuel Plunkett. "Classroom work is super important but you also
need in the field time and experience and to actually get your hands doing the things that your mind knows. And they teach also to get
involved with your community. That it's important, not just academically, but to get involve with the people who actually live here. The
heiau is on land owned by Kamehameha schools which partnered with University of Hawaii on this project.
Audience: 3,022 Runtime: 0:58 30-Second Ad Equivalency: $120 Calculated Ad Value: $232 Calculated Publicity Value: $696
Placement: End
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Mar 4 2013 05:00AM HI
[4:04] Preview Clip MORNING NEWS HEADLINE: UH anthropology students took part in a special archaeological field school
this weekend. The Saturday program was held out at the kupopolo heiau on Oahu's North Shore near waimea bay. It offered
students and community volunteers technical training in low-impact field archaeology and is designed to document and preserve
cultural sites. SOUNDBITE: Robin Kelii. "They teach what is pono, they teach you what is being malama, respectful, of the area. You
need this experience and it's awesome. I love it. Students surveyed the outlying features around the heiau and are now working to map
it. The program is a partnership with Kamehameha Schools. Kupopolo heiau is on Kamehameha schools land.
Audience: 6,664 Runtime: 0:58 30-Second Ad Equivalency: $100 Calculated Ad Value: $193 Calculated Publicity Value: $579
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3. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Audience: 6,664 Runtime: 0:58 30-Second Ad Equivalency: $100 Calculated Ad Value: $193 Calculated Publicity Value: $579
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10
Mar 3 2013 10:00PM HI
[4:18] Preview Clip More on that, some wetter weather and box jellyfish a little later. Pam? University of Hawaii anthropology
students took part in a special archaeological field school this weekend. The Saturday program was held out at the
Kupopolo heiau on Oahu's North shore near Waimea Bay. It offered students and community volunteers technical training in low-
impact field archaeology and is designed to document and preserve cultural sites. SOUNDBITE: University of Hawaii student Robin
Kelii. "They teach what is pono, they teach you what is being malama, respectful, of the area. You need this experience and it's
awesome. I love it. Students surveyed the outlying features around the heiau- and are now working to map it. The program is a
partnership with Kamehameha schools. is on Kamehameha schools land.
Audience: 30,907 Runtime: 1:43 30-Second Ad Equivalency: $400 Calculated Ad Value: $1,373 Calculated Publicity Value:
$4,119 Placement: Beginning
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 5
Mar 3 2013 05:00PM HI
[17:20] Preview Clip NEWS HEADLINE: Some UH Manoa students are getting a hands- on lesson in ancient Hawaiian history. For
the last eight weekends, dozens of archaeology and anthropology students have hiked in to the kupo-polo heiau near
waimea bay. They're doing site surveys and mapping of the ancient burial site. And in the coming weeks they'll be doing some limited
archaological excavation. The students say this field school is a great way to apply classroom lessons in the real world.
SOUNDBITE: UH Anthropology Student Samuel Plunkett. "Classroom work is super important but you also need in the field time and
experience and to actually get your hands doing the things that your mind knows. And they teach also to get involved with your
community. That it's important, not just academically, but to get involve with the people who actually live here. The heiau is on land
owned by Kamehameha schools which partnered with UH on this project.
Audience: 34,919 Runtime: 1:01 30-Second Ad Equivalency: $300 Calculated Ad Value: $610 Calculated Publicity Value:
$1,830 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT FIVE
Mar 3 2013 05:00PM HI
[17:20] Preview Clip NEWS HEADLINE: Some UH Manoa students are getting a hands- on lesson in ancient Hawaiian history. For
the last eight weekends, dozens of archaeology and anthropology students have hiked in to the kupo-polo heiau near
waimea bay. They're doing site surveys and mapping of the ancient burial site. And in the coming weeks they'll be doing some limited
archaological excavation. The students say this field school is a great way to apply classroom lessons in the real world.
SOUNDBITE: UH Anthropology Student Samuel Plunkett. "Classroom work is super important but you also need in the field time and
experience and to actually get your hands doing the things that your mind knows. And they teach also to get involved with your
community. That it's important, not just academically, but to get involve with the people who actually live here. The heiau is on land
owned by Kamehameha schools which partnered with UH on this project.
Audience: 75,171 Runtime: 1:01 30-Second Ad Equivalency: $150 Calculated Ad Value: $305 Calculated Publicity Value: $915
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Mar 1 2013 05:30AM HI
[7:26] Preview Clip MORNING NEWS HEADLINE: Congratulations are in order this morning for UH Manoa music composition and
theory professor Thomas Osborne. The national association of music teachers has just named him "distinguished composer
of the year. Osborne is the director of the UH contemporary music ensemble. He'll receive the prestigious honor and a cash award in
Southern California at the organization's national conference.
Audience: 7,890 Runtime: 0:22 30-Second Ad Equivalency: $100 Calculated Ad Value: $73 Calculated Publicity Value: $219
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 6
Feb 28 2013 06:00PM HI
[27:00] Preview Clip NEWS HEADLINE: Congratulations are in order tonight for a UH Manoa Music Composition and Theory
Professor, Thomas Osborne. The National Association of Music Teachers has just named him, "Distinguished Composer
of the Year. Osborne is the director of the UH contemporary music ensemble, he'll receive the prestigious honor and a cash award in
Southern California at the organization's national conference.
Audience: 26,327 Runtime: 0:40 30-Second Ad Equivalency: $500 Calculated Ad Value: $667 Calculated Publicity Value:
$2,001 Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 5
Feb 15 2013 05:00PM HI
[27:03] Preview Clip NEWS HEADLINE: Extremely rare Okinawan hand-scrolls are on display now at the University of Hawaii at
Manoa Art Gallery. The exhibit features an 18- foot-long scroll from the 1670s. But you have to act quick, they're only on
display for another week. For additional information about the exhibit and gallery times, head to the as seen on section of our website,
KITV. Com.
Audience: 33,466 Runtime: 0:23 30-Second Ad Equivalency: $300 Calculated Ad Value: $230 Calculated Publicity Value: $690
Placement: End
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Feb 15 2013 05:30AM HI
[5:45] Preview Clip MORNING NEWS HEADLINE: A glimpse into Okinawa and Japan nearly 3-hundred years ago. Extremely rare
okinawan handscrolls are on display now at the University of Hawaii at Manoa art gallery. The exhibit features an 18- foot-
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okinawan handscrolls are on display now at the University of Hawaii at Manoa art gallery. The exhibit features an 18- foot-
long handscroll from the 1670s and a 30-foot-long handscroll from the 1710s but you have to act quick, they're only on display for
another week. For additional information about the exhibit and art gallery times, head to the as seen on section of our website, KITV.
Com.
Audience: 7,890 Runtime: 0:30 30-Second Ad Equivalency: $100 Calculated Ad Value: $100 Calculated Publicity Value: $300
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Feb 13 2013 10:30PM HI
[23:52] Preview Clip NEWS HEADLINE: That's the Hakuoh University handbell choir from Oyama City, Japan. They're on a
goodwill tour through the state and will be performing starting tonight. The 17 students can ring seven octaves just using their
handbells.
Audience: 23,586 Runtime: 0:44 30-Second Ad Equivalency: $400 Calculated Ad Value: $587 Calculated Publicity Value:
$1,761 Placement: End
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Feb 12 2013 09:00PM HI
[42:45] Preview Clip NEWS HEADLINE: If you've ever wondered what life was like in Japan and Okinawa in the 17th and 18th
centuries, now is your chance to get a glimpse. SOUNDBITE: University of Hawaii at Manoa student Travis Seifman. "It's
definitely sort of a rare opportunity to see something about 17th, 18th century Ryukyuan, that is to say Okinawan culture. What their
costumes looked like, what their hairstyles looked like, all these kinds of things. SOUNDBITE: University of Hawaii at Manoa student
Marcus Delgadillo. "It is a completely different culture to me so it is quite interesting to be able to view the different lifestyles of the
okinawan people. The exhibit runs through February 22. It )s one of many events for University of Manoa's "parades and processions of
edo, Japan, which includes lectures and a symposium.
Audience: 24,700 Runtime: 0:58 30-Second Ad Equivalency: $350 Calculated Ad Value: $677 Calculated Publicity Value:
$2,031 Placement: Middle
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Feb 12 2013 09:00PM HI
[37:14] Preview Clip TEASER: Okinawan history you can hold in your hands. Also ahead a debate over chickens. Why a Honolulu
city councilwoman thinks homeowners should only be allowed to have seven chickens at a time.
Audience: 24,700 Runtime: 0:11 30-Second Ad Equivalency: $350 Calculated Ad Value: $128 Calculated Publicity Value: $384
Placement: Beginning
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 6
Feb 12 2013 06:00PM HI
[16:31] Preview Clip TEASER: Coming up next a chance to go back in time to learn the artistics ways of Japan and Okinawa. Back
in a moment.
[18:52] Preview Clip NEWS HEADLINE: Now for a chance to learn what life was like in Japan and Okinawa in the 17th and 18th
centuries. History has come alive at the University of Hawaii Manoa campus with a new art exhibit. It features two rare
okinawan handscrolls dating back to 1671 and 1710. Both show embassy processions from the ryukyu kingdom in edo, Japan.
SOUNDBITE: Travis Seifman. "It's definitely sort of a rare opportunity to see something about 17th, 18th century ryukyuan, that is to
say okinawan culture what their costumes looked like, what their hairstyles looked like, all these kinds of things. SOUNDBITE: student
Marcos Delgadillo. "It is a completely different culture to me so it is quite interesting to be able to view the different lifestyles of the
okinawan people. The exhibit runs through February 22.
Audience: 44,644 Runtime: 1:05 30-Second Ad Equivalency: $600 Calculated Ad Value: $1,300 Calculated Publicity Value:
$3,900 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT 5:30
Feb 12 2013 06:00PM HI
[16:31] Preview Clip TEASER: Coming up next a chance to go back in time to learn the artistics ways of Japan and Okinawa. Back
in a moment.
[18:52] Preview Clip NEWS HEADLINE: Now for a chance to learn what life was like in Japan and Okinawa in the 17th and 18th
centuries. History has come alive at the University of Hawaii Manoa campus with a new art exhibit. It features two rare
okinawan handscrolls dating back to 1671 and 1710. Both show embassy processions from the ryukyu kingdom in edo, Japan.
SOUNDBITE: Travis Seifman. "It's definitely sort of a rare opportunity to see something about 17th, 18th century ryukyuan, that is to
say okinawan culture what their costumes looked like, what their hairstyles looked like, all these kinds of things. SOUNDBITE: student
Marcos Delgadillo. "It is a completely different culture to me so it is quite interesting to be able to view the different lifestyles of the
okinawan people. The exhibit runs through February 22.
Audience: 20,828 Runtime: 1:05 30-Second Ad Equivalency: $200 Calculated Ad Value: $434 Calculated Publicity Value:
$1,302 Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Jan 30 2013 10:30PM HI
[23:08]NEWS HEADLINE: Buying textbooks and school supplies just got a lot more convenient at University of Hawaii Hilo. Today,
the campus celebrated the grand opening of its new four million-dollar bookstore. Some 150 people gathered for a blessing in Hawaiian,
along with a maile lei untying ceremony. The 6-thousand-500 foot addition to the campus center is next to the cafeteria- and replaces the
smaller bookstore that located in a less convenient lower campus building. The new bookstors will serve the 39-hundred students at
University of Hawaii Hilo and the 32-hundred students at Hawaii community college.
Audience: 23,586 Runtime: 0:37 30-Second Ad Equivalency: $400 Calculated Ad Value: $493 Calculated Publicity Value:
$1,479 Placement: End
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
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KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Jan 30 2013 10:00PM HI
[20:20]NEWS HEADLINE: A long-awaited campus makeover is finally ready for students at University of Hawaii Hilo. The university
celebrated the grand opening of its new bookstore. It's moved into the campus center and is nearly twice the size of the old bookstore.
There's a lounge area for students and a large demo space for anyone looking to buy computers or gadgets. SOUNDBITE: University of
Hawaii at Hilo chancellor Donald Straney. "20 Percent of the Hilo population is now students studying at the University of hawaii, and
we need a bookstore that is big enough and modern enough really to reflect what their needs are. SOUNDBITE: Student Kristin Hardy.
"It's beautiful.
Audience: 68,916 Runtime: 0:48 30-Second Ad Equivalency: $850 Calculated Ad Value: $1,360 Calculated Publicity Value:
$4,080 Placement: End
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Jan 30 2013 10:00PM HI
[17:01]TEASER: Up next, a grand re-opening at the University of Hawaii Hilo bookstore. Also, new photos of Honolulu's lion cubs.
When will they be ready to meet the public?
Audience: 68,916 Runtime: 0:27 30-Second Ad Equivalency: $850 Calculated Ad Value: $765 Calculated Publicity Value:
$2,295 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Jan 30 2013 10:00PM HI
[17:01]TEASER: Up next, a grand re-opening at the University of Hawaii Hilo bookstore. Also, new photos of Honolulu's lion cubs.
When will they be ready to meet the public?
Audience: 23,040 Runtime: 0:27 30-Second Ad Equivalency: $265 Calculated Ad Value: $238 Calculated Publicity Value: $714
Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Jan 30 2013 10:00PM HI
[20:20]NEWS HEADLINE: A long-awaited campus makeover is finally ready for students at University of Hawaii Hilo. The university
celebrated the grand opening of its new bookstore. It's moved into the campus center and is nearly twice the size of the old bookstore.
There's a lounge area for students and a large demo space for anyone looking to buy computers or gadgets. SOUNDBITE: University of
Hawaii at Hilo chancellor Donald Straney. "20 Percent of the Hilo population is now students studying at the University of hawaii, and
we need a bookstore that is big enough and modern enough really to reflect what their needs are. SOUNDBITE: Student Kristin Hardy.
"It's beautiful.
Audience: 23,040 Runtime: 0:48 30-Second Ad Equivalency: $265 Calculated Ad Value: $424 Calculated Publicity Value:
$1,272 Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 6
Jan 30 2013 06:00PM HI
[27:21]NEWS HEADLINE: Before we go, buying textbooks and school supplies just got a lot more convenient at UH Hilo. That's
because the campus celebrated the grand opening of its new 4-million-dollar bookstore today. Some 150 people gathered for the
Hawaiian language blessing and maile lei untying ceremony. The 6-thousand-500 foot addition to the campus center is next to the
cafeteria. It replaces the old bookstore.
Audience: 26,327 Runtime: 0:24 30-Second Ad Equivalency: $500 Calculated Ad Value: $400 Calculated Publicity Value:
$1,200 Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Jan 23 2013 10:30PM HI
[6:04]NEWS HEADLINE: A new first-of-its-kind University of Hawaii program is helping train new farmers here on the islands. The
approach is from the ground up, and people of all ages are signing up. The Gofarm Hawaii program is all about the basics learning to till
the land and put food on our tables. 13 Students are enrolled in the first session which lasts about three months. SOUNDBITE: Gofarm
Hawaii student Rob Hammond. "well, today, we are learning all kinds of stuff. We are going to get into the soil and start planting our
carrots and soybeans. We are going to get into the soil and start planting our carrots and soybeans. So we are doing a little finishing up
on some of the prep work and we're going to learn how to prep the seeds and how to put them into the ground. The students range in age
from 20 to 60 and they're learning not just about farming but about the agri-business and what it takes to sustain small farms.
SOUNDBITE: Hawaii student Hiilani shibata. Report continues. SOUNDBITE: Hawaii farm coach Fred Rappun. "part of the reason why
developments go in is, well, nobody really wants to farm. But we are trying to change that and we are trying to increase the number of
people out there who are, whose voices can be heard saying I really want to farm and I know how to do it. Students who graduate will
also be connected with future employers so that they can land jobs in industries like agriculture, energy and health. If you want more
information on the go-farm program we have a link under the "as seen on" section of KITV. Com
Audience: 23,586 Runtime: 1:45 30-Second Ad Equivalency: $400 Calculated Ad Value: $1,400 Calculated Publicity Value:
$4,200 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 5
Jan 23 2013 05:00PM HI
[7:25]NEWS HEADLINE: A new first-of-its-kind UH Program is helping train new farmers here on the islands. The approach is from the
ground up, and people of all ages are signing up. The Go-Farm Hawaii program is all about the basics learning to till the land and put
food on our tables. 13 Students are enrolled in the first session which lasts about three months. SOUNDBITE: Go-Farm Hawaii
Student, Rob Hammond, "Well, today, we are learning all kinds of stuff. We are going to get into the soil and start planting our carrots
and soybeans. So we are doing a little finishing up on some of the prep work and we're going to learn how to prep the seeds and how to
put them into the ground. The students range in age from 20 to 60 and they're learning not just about farming but about the agri-
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business, and what it takes to sustain small farms. SOUNDBITE: Go-Farm Hawaii Student, Ihilani Shibata. The program is funded by a
nearly 25,000,000 dollar million dollar grant awarded to the University of Hawaii for career and technical training. After the students
complete their classroom and field training, they'll each get a quarter acre of land to farm in Waimanalo, at the UH Experimental Farm.
SOUNDBITE: Go-Farm Hawaii Farm Coach, Fred Rappun, "Part of the reason why developments go in is, well, nobody really wants to
farm. But we are trying to change that and we are trying to increase the number of people out there who are, whose voices can be heard
saying, I really want to farm and I know how to do it. Students who graduate will also be connected with future employers so that they
can land jobs in industries like agriculture, energy and health. If you want more information on the go-farm program we have a link under
the "as seen on" section of KITV dot com.
Audience: 33,466 Runtime: 1:46 30-Second Ad Equivalency: $300 Calculated Ad Value: $1,060 Calculated Publicity Value:
$3,180 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Jan 22 2013 10:30PM HI
[3:26]NEWS HEADLINE: Meantime, the University of Hawaii reports overall enrollment dropped by over 2-percent in the spring
semester as compared to last year. University of Hawaii at Manoa saw a decrease of 82 students enrolled this semester. However,
enrollment at the new University of Hawaii West Oahu campus grew by 22-percent this semester or about 344 students.
Audience: 23,586 Runtime: 0:20 30-Second Ad Equivalency: $400 Calculated Ad Value: $267 Calculated Publicity Value: $801
Placement: Beginning
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Jan 20 2013 09:00PM HI
[25:41]NEWS HEADLINE: Over the weekend, more than a dozen University of Hawaii students traded in paperwork for a more hands-on
project. Students got a little dirty at Windward Community College for University of Hawaii's GoFarmHawaii program. It's a new
course that centers on developing new farmers. Over a span of three months- students learn how to plant harvest a nd market
vegetables. SOUNDBITE: GoFarmHawaii coach Fred Rappun"Part of the reason why developments go in is, well, nobody really wants
to farm. But we are trying to change that and we are trying to increase the number of people out there who are, whose voices can be
heard saying I really want to farm and I know how to do it. Once students complete the course, each will get a quarter- acre of their own
land at University of Hawaii's experimental farm in Waimanalo.
Audience: 22,702 Runtime: 0:50 30-Second Ad Equivalency: $250 Calculated Ad Value: $417 Calculated Publicity Value:
$1,251 Placement: End
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Jan 12 2013 07:00AM HI
[7:00]MORNING NEWS HEADLINE: UH's Maui College, now has a brand new, 26-million dollar State-of-the-Art science building on
campus. Community leaders, college officials, and students gathered for a traditional Hawaiian blessing late yesterday afternoon. The
one-story 33-thousand- square-foot building houses 8 modern labs, a classroom, lecture and study hall, and offices for faculty and staff.
SOUNDBITE: Chancellor, UH Maui College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui
college and for our entire County of Maui. So we are very excited, students coming from around the state, can now come to Maui and
experience state-of-the- art, laboratory facilities. The science building is named "Ike-Lea" which means "to see" in Hawaiian. The new
building is also a green facility with solar panels and a living green roof with a garden with grass and plants. The roof also features light
tubes that provide natural light for classrooms below.
Audience: 11,084 Runtime: 0:54 30-Second Ad Equivalency: $100 Calculated Ad Value: $180 Calculated Publicity Value: $540
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Jan 12 2013 06:00AM HI
[6:29]MORNING NEWS HEADLINE: UH's Maui College, now has a brand new, 26-million dollar state-of-the-art science building on
campus. Community leaders, college officials, and students gathered for a traditional Hawaiian blessing late yesterday afternoon. The
one-story, 33-thousand- square-foot building houses 8 modern labs, a classroom, lecture and study hall, and offices for faculty and staff.
SOUNDBITE: Chancellor, UH Maui College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui
college and for our entire County of Maui. So we are very excited, students coming from around the state, can now come to Maui and
experience state-of-the- art, laboratory facilities. The science building is named "Ike-Lea" which means "to see" in Hawaiian. The new
building is also a green facility with solar panels and a living green roof with a garden with grass and plants. The roof also features light
tubes that provide natural light for classrooms below.
Audience: 16,479 Runtime: 0:55 30-Second Ad Equivalency: $100 Calculated Ad Value: $183 Calculated Publicity Value: $549
Placement: Beginning
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Jan 11 2013 10:00PM HI
[18:42]NEWS HEADLINE: UH Maui college today celebrated a 26-million dollar addition to the campus. The University held a dedication
ceremony for it's new science facility, named Ike Lea which means "to see clearly. It's full of laboratories and classrooms to help
students interested in all of the many "science" Fields from astronomy to biology. SOUNDBITE: Chancellor, University of Hawaii Maui
College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui college and for our entire County of
Maui. So we are very excited, students coming from around the state, can now come to Maui and experience state-of-the-art, laboratory
facilities. SOUNDBITE: UH Maui College Student, Lindsey Komai, "I am in awe actually. To see everything so new and that the
students will actually get to work in these labs is actually pretty amazing. An adjacent facility will house a teaching observatory with
telescopes to support student research.
Audience: 68,916 Runtime: 0:55 30-Second Ad Equivalency: $850 Calculated Ad Value: $1,558 Calculated Publicity Value:
$4,674 Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Jan 11 2013 10:00PM HI
https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 6/52
7. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Jan 11 2013 10:00PM HI
[9:48]TEASER: Still ahead, a 26 million dollar addition to the UH Maui college. But first this: it is such a popular visitor attraction that
the state is now planning to tell and to sell the story of Diamond Head. SOUNDBITE: Unidentified Politician, "We have as a state, as a
people, as a culture, so much at stake.
Audience: 68,916 Runtime: 0:34 30-Second Ad Equivalency: $850 Calculated Ad Value: $963 Calculated Publicity Value:
$2,889 Placement: Beginning
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Jan 11 2013 10:00PM HI
[18:42]NEWS HEADLINE: UH Maui college today celebrated a 26-million dollar addition to the campus. The University held a dedication
ceremony for it's new science facility, named Ike Lea which means "to see clearly. It's full of laboratories and classrooms to help
students interested in all of the many "science" Fields from astronomy to biology. SOUNDBITE: Chancellor, University of Hawaii Maui
College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui college and for our entire County of
Maui. So we are very excited, students coming from around the state, can now come to Maui and experience state-of-the-art, laboratory
facilities. SOUNDBITE: UH Maui College Student, Lindsey Komai, "I am in awe actually. To see everything so new and that the
students will actually get to work in these labs is actually pretty amazing. An adjacent facility will house a teaching observatory with
telescopes to support student research.
Audience: 23,040 Runtime: 0:55 30-Second Ad Equivalency: $265 Calculated Ad Value: $486 Calculated Publicity Value:
$1,458 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Jan 11 2013 10:00PM HI
[9:48]TEASER: Still ahead, a 26 million dollar addition to the UH Maui college. But first this: it is such a popular visitor attraction that
the state is now planning to tell and to sell the story of Diamond Head. SOUNDBITE: Unidentified Politician, "We have as a state, as a
people, as a culture, so much at stake.
Audience: 23,040 Runtime: 0:34 30-Second Ad Equivalency: $265 Calculated Ad Value: $300 Calculated Publicity Value: $900
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10
Jan 11 2013 10:00PM HI
[8:59]NEWS HEADLINE: A 26-million dollar State-of-the-Art science building opened its doors, today at UH's Maui College.
Community Leaders College Officials and students gathered for a traditional Hawaiian blessing late this afternoon. The 33-thousand-
square-foot one-story building houses eight modern labs, a classroom, lecture and study hall, and Offices for Faculty and staff.
SOUNDBITE: Chancellor, UH Maui College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui
college and for our entire County of Maui. So we are very excited, students coming from around the State, can now come to Maui and
experience State-of-the-Art, laboratory facilities. The science building is named "Ike-Lea", which in Hawaiian means, to see. The new
building is also a green facility with solar panels and a living green roof with a garden with grass and plants. The roof also features light
tubes that provide natural light for classrooms below.
Audience: 26,778 Runtime: 0:53 30-Second Ad Equivalency: $400 Calculated Ad Value: $707 Calculated Publicity Value:
$2,121 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 6
Jan 11 2013 06:00PM HI
[15:14]NEWS HEADLINE: A 26-million dollar State-of-the-Art Science Building opened its doors today at UH's Maui College.
Community leaders college officials and students gathered for a traditional Hawaiian blessing late this afternoon. The 33-thousand-
square-foot one-story building houses eight modern labs, a classroom, lecture and study hall, and offices for faculty and staff.
SOUNDBITE: Chancellor, UH Maui College, Clyde Sakamoto, "It elevates the quality of education for all of our students here at Maui
college and for our entire County of Maui. So we are very excited, students coming from around the state, can now come to Maui and
experience state-of-the- art, laboratory facilities. The science building is named "Ikelea", which in Hawaiian means to see. The new
building is also a green facility with solar panels and a living green roof with a garden with grass and plants. The roof also features light
tubes that provide natural light for classrooms below.
Audience: 26,327 Runtime: 0:52 30-Second Ad Equivalency: $500 Calculated Ad Value: $867 Calculated Publicity Value:
$2,601 Placement: Middle
KGMB-CBS Honolulu, HI SUNRISE ON KGMB
Dec 13 2012 07:00AM HI
[19:26]MORNING NEWS HEADLINE: And a bio chemist has found an an antidote for a box jellyfish. The doctor has created a
treatment to stop the burning sting after being stung herself in 1997. We're told it can work with minor and life threatening stings.
Audience: 26,618 Runtime: 0:27 30-Second Ad Equivalency: $210 Calculated Ad Value: $189 Calculated Publicity Value: $567
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Dec 13 2012 06:30AM HI
[8:15]MORNING NEWS HEADLINE: You know you're taking chances if you swim 8-to-12 days after a full moon, that's when the box
jellyfish are swarming but now a University of Hawaii researcher says she can ease the pain of a sting and she claims it's better than
using vinegar. Biochemist Angel Yanagihara created this first ever effective topical treatment for jellyfish stings. She's worked on
finding a treatment ever since she was stung by a jellyfish 14 years ago. Since there was no treatment for the stings she was treated
with temporary remedies. SOUNDBITE: Dr. Angel Yanagihara. "At that time usually the approach was vinegar and meat tenderizer was
used I think the ambulance workers also put saran wrap around my arm. The new ointment when applied to the stung area is supposed
to stop the venom in its tracks.
Audience: 13,498 Runtime: 0:58 30-Second Ad Equivalency: $100 Calculated Ad Value: $193 Calculated Publicity Value: $579
https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 7/52
8. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Audience: 13,498 Runtime: 0:58 30-Second Ad Equivalency: $100 Calculated Ad Value: $193 Calculated Publicity Value: $579
Placement: Beginning
KGMB-CBS Honolulu, HI SUNRISE ON KGMB
Dec 13 2012 05:30AM HI
[16:46]MORNING TEASER: The choices right now for a box jelly fish sting not pretty. Could a UH professor have come up with an
easy solution? And look who's decided to spend their Christmas in Hawaii.
Audience: 19,283 Runtime: 0:27 30-Second Ad Equivalency: $210 Calculated Ad Value: $189 Calculated Publicity Value: $567
Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW: SUNRISE
Dec 13 2012 05:30AM HI
[16:46]MORNING TEASER: The choices right now for a box jelly fish sting not pretty. Could a UH professor have come up with an
easy solution? And look who's decided to spend their Christmas in Hawaii.
Audience: 5,335 Runtime: 0:27 30-Second Ad Equivalency: $120 Calculated Ad Value: $108 Calculated Publicity Value: $324
Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW: SUNRISE
Dec 13 2012 05:30AM HI
[19:58]MORNING NEWS HEADLINE: A UH biochemist has found an anti-dote for a box jellyfish sting. After a 14 year quest doctor
angel yanagihara has created a treatment to stop the burning sting after being stung herself in 19-97. For both minor and life-
threatening stings. It's now being tested in clinical trials and will one day be available on the market.
Audience: 5,335 Runtime: 0:28 30-Second Ad Equivalency: $120 Calculated Ad Value: $112 Calculated Publicity Value: $336
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS AT 6
Dec 12 2012 06:00PM HI
TEASER: Taking the pain out of jellyfish encounters, up next, what UH researchers say can help ma those jellyfish stings ouch-
[9:18]
less. Plus, it's a date that won't come around for another century. If you missed out on getting hitched on 12-12-12, we'll tell you the next
unique date that's being booked up fast.
Audience: 34,619 Runtime: 0:23 30-Second Ad Equivalency: $500 Calculated Ad Value: $383 Calculated Publicity Value:
$1,149 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 6
Dec 12 2012 06:00PM HI
[-1:09]TEASER: Major effort underway to get new signs, new routes, and a new level of safe when disaster forces you to evacuate!
Plus, Akaka's aloha, SOUNDBITE: Senator Daniel Akaka, "We say 'a hui hou'. Hawaii's Senator gives his final congressional address
and UH researchers say they can ease the sting from jellyfish. What they just developed to make your next swim less painful.
Audience: 34,619 Runtime: 0:24 30-Second Ad Equivalency: $500 Calculated Ad Value: $400 Calculated Publicity Value:
$1,200 Placement: Beginning
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT 5:30
Dec 12 2012 05:30PM HI
[26:11]Change the channel for the news at 6 on KGMB with these stories: solar companies in Hawaii can't install panels fast enough.
Why industry experts think this booming business will cool done once we ring in the new year. And special recognition for a University of
Hawaii scientist who has developed a promising treatment for those painful jellyfish stings.
Audience: 13,577 Runtime: 0:34 30-Second Ad Equivalency: $200 Calculated Ad Value: $227 Calculated Publicity Value: $681
Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 5
Dec 12 2012 05:00PM HI
[22:34]Plus tweeting from the Vatican. What the Pope had to say to all his followers. Then at six, an influx happens once a month but
we'll tell you about the new product that'll help ease the sting from jellyfish.
Audience: 41,623 Runtime: 0:22 30-Second Ad Equivalency: $300 Calculated Ad Value: $220 Calculated Publicity Value: $660
Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Dec 7 2012 10:30PM HI
[22:03]NEWS HEADLINE: Culinary students across the state displayed their artistry, skill, and creativity today at the Hawaii Culinary
Competition Expo. Participants competed in a variety of food categories. They showed off their talents and skills and they also
received tips for success from renowned chefs and judges. SOUNDBITE: KCC Chef Instructor, Ala Tsuchiyama, Competitions in
general really help them to organize themselves, to push themselves to the next level. So this is great for the students to be apart of.
Most of the competitors worked through the night on their entries. Most of the competitors worked through the night on their entries.
They were judged based on points and were awarded gold, silver, or bronze medals. There are currently 800 students studying arts in
Hawaii.
Audience: 21,648 Runtime: 0:42 30-Second Ad Equivalency: $400 Calculated Ad Value: $560 Calculated Publicity Value:
$1,680 Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 6
Dec 7 2012 06:00PM HI
https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 8/52
9. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
Dec 7 2012 06:00PM HI
[13:59]NEWS HEADLINE: Culinary students across the state displayed their artistry, skill, and creativity today at the Hawaii Culinary
Competition Expo. Participants competed in a variety of food categories and received tips for success from renowned chefs and
judges. SOUNDBITE: KCC Chef Instructor, Ala Tsuchiyama, Competitions in general really help them to organize themselves, to push
themselves to the next level. So, this is great for the students to be apart of. Most of the competitors worked through the night on their
entries. Most of the competitors worked through the night on their entries. They were judged based on points and were awarded gold,
silver, or bronze medals. There are currently 800 students studying arts in Hawaii.
Audience: 34,619 Runtime: 0:41 30-Second Ad Equivalency: $500 Calculated Ad Value: $683 Calculated Publicity Value:
$2,049 Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Nov 26 2012 06:30AM HI
[0:06]It cost 100-thousand dollars to publish it all from your hard earned money. That story and more coming up in civil beat. And lava
enters the ocean from Kilauea volcano for the first time this year. We'll take you to a an outdoor classroom where students see first
hand this amazing creation of land. Good morning and welcome back.
Audience: 13,498 Runtime: 0:30 30-Second Ad Equivalency: $100 Calculated Ad Value: $100 Calculated Publicity Value: $300
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Nov 26 2012 06:30AM HI
[15:38]MORNING NEWS HEADLINE: Lava from Kilauea volcano is entering the ocean for the first time this year. This is time lapse
video from "volcano discovery Hawaii". The lava is entering the ocean about a third of a mile east of the national park boundary and
about 3 miles West of kalapana. The last time lava entered the water was last December. Kilauea volcano will soon enter it's 30th year
of continuous eruption. A goldmine for scientists eager to learn the secrets of earth's core and the Mecca for future volcanologists. It's a
long, hot hike, but that's part of the curriculum for geology students at UH Hilo. Only after trekking several miles over very difficult
terrain will you get close to flowing lava. SOUNDBITE: UH Hilo Professor Ken Hon. "We can read about things in the book. We can do
math equations and stuff like that but it really sets it off for people when they can actually see all of that happen in front of their eyes.
SOUNDBITE: UH Hilo Student Bryan Patterson. "We're out here just taking a few samples getting some temperature readings mapping
the flow. even though some of the students grew up around active flows, the pros guide them in safely taking measurements. Protective
clothing and fireproof footwear keep the young scientists from harm, but there's no getting around feeling the intense heat. The trekkers
must monitor their own temperatures and hydration levels.
Audience: 13,498 Runtime: 1:23 30-Second Ad Equivalency: $100 Calculated Ad Value: $277 Calculated Publicity Value: $831
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Nov 26 2012 05:30AM HI
[0:13]Activists discover evidence of American made brands after a massive factory fire in bangladesh. Did US companies ignore the
warnings? And lava enters the ocean from Kilauea volcano for the first time this year. We'll take you to a an outdoor classroom where
students see first hand this amazing creation of land. Good morning and welcome back. Time now is
Audience: 6,466 Runtime: 0:45 30-Second Ad Equivalency: $100 Calculated Ad Value: $150 Calculated Publicity Value: $450
Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Nov 26 2012 05:30AM HI
[10:09]MORNING TEASER: Coming up next the Big Island gets even bigger new video of lava entering the ocean. Plus the students
using the active volcano as a classroom. Stick around. Your latest news, weather and traffic is coming up.
Audience: 6,466 Runtime: 0:30 30-Second Ad Equivalency: $100 Calculated Ad Value: $100 Calculated Publicity Value: $300
Placement: Middle
KITV-ABC Honolulu, HI KITV NEWS THIS MORNING
Nov 26 2012 05:30AM HI
[13:33]MORNING NEWS HEADLINE: Lava from Kilauea volcano is entering the ocean for the first time this year. This is time lapse
video from "volcano discovery Hawaii". The lava is entering the ocean about a third of a mile east of the national park boundary and
about 3 miles West of kalapana. The last time lava entered the water was last December. Kilauea volcano will soon enter it's 30th year
of continuous eruption. A goldmine for scientists eager to learn the secrets of earth's core and the Mecca for future volcanologists. It's a
long, hot hike, but that's part of the curriculum for geology students at UH Hilo. Only after trekking several miles over very difficult
terrain will you get close to flowing lava. SOUNDBITE: UH Hilo Professor Ken Hon. "We can read about things in the book. We can do
math equations and stuff like that but it really sets it off for people when they can actually see all of that happen in front of their eyes.
SOUNDBITE: UH Hilo Student Bryan Patterson. "We're out here just taking a few samples getting some temperature readings mapping
the flow. even though some of the students grew up around active flows, the pros guide them in safely taking measurements. Protective
clothing and fireproof footwear keep the young scientists from harm, but there's no getting around feeling the intense heat. The trekkers
must monitor their own temperatures and hydration levels.
Audience: 6,466 Runtime: 2:29 30-Second Ad Equivalency: $100 Calculated Ad Value: $497 Calculated Publicity Value: $1,491
Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Nov 25 2012 10:00PM HI
[2:50]NEWS HEADLINE: Some college students also had a chance to see Madame Pele's work this weekend. About a dozen
University of Hawaii-Hilo students from a volcanology class studied a flow at Kalapana. They learned how to take measurements on
active volcanoes and how to read properties of lava. The professor of the class says nothing compares to a hands-on lesson.
SOUNDBITE: University of Hawaii-Hilo professor Ken Hon. "We can read about things in a book. We can do math equations and stuff
like that but then it really sets it off for people when they can actually come out and see all of that happen before their eyes.
https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 9/52
10. 3/24/13 Peer News LLC Mail - Fwd: Dateline Media report
like that but then it really sets it off for people when they can actually come out and see all of that happen before their eyes.
SOUNDBITE: University of Hawaii-Hilo student Meghann Decker. "It's definitely an experience that I suggest everybody have. You get
to see earth being created.
Audience: 54,954 Runtime: 0:43 30-Second Ad Equivalency: $850 Calculated Ad Value: $1,218 Calculated Publicity Value:
$3,654 Placement: Beginning
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Nov 25 2012 10:00PM HI
[2:50]NEWS HEADLINE: Some college students also had a chance to see Madame Pele's work this weekend. About a dozen
University of Hawaii-Hilo students from a volcanology class studied a flow at Kalapana. They learned how to take measurements on
active volcanoes and how to read properties of lava. The professor of the class says nothing compares to a hands-on lesson.
SOUNDBITE: University of Hawaii-Hilo professor Ken Hon. "We can read about things in a book. We can do math equations and stuff
like that but then it really sets it off for people when they can actually come out and see all of that happen before their eyes.
SOUNDBITE: University of Hawaii-Hilo student Meghann Decker. "It's definitely an experience that I suggest everybody have. You get
to see earth being created.
Audience: 20,752 Runtime: 0:43 30-Second Ad Equivalency: $265 Calculated Ad Value: $380 Calculated Publicity Value:
$1,140 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10
Nov 25 2012 10:00PM HI
[0:51]It's a goldmine for scientists eager to learn the secrets of earth's core. It's no wonder the Big Island is the mecca for future
volcanologists. Nats of walking it's a long, hot hike, but that's part of the curriculum for geology students at University of Hawaii-Hilo.
Only after trekking several miles over very difficult terrain will you get close to flowing lava. SOUNDBITE: University of Hawaii-Hilo
professor Ken hon. "we can read about things in the book. We can do math equations and stuff like that but it really sets it off for people
when they can actually see all of that happen in front of their eyes. Even though some of the students grew up around active flows, the
pros guide them in safely taking measurements. There is no room for error. SOUNDBITE: Student Bryan Patterson. "we're out here just
taking a few samples getting some temperature readings mapping the flow. safety is Paramount.
Audience: 25,885 Runtime: 1:16 30-Second Ad Equivalency: $400 Calculated Ad Value: $1,013 Calculated Publicity Value:
$3,039 Placement: Beginning
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Nov 25 2012 09:00PM HI
[2:13]NEWS HEADLINE: Some college students also had a chance to see madame Pele's work this weekend. About a dozen
University of Hawaii-Hilo students from a volcanology class studied a flow at Kalapana. They learned how to take measurements on
active volcanoes and how to read properties of lava. The professor of the class says nothing compares to a hands-on lesson.
SOUNDBITE: University of Hawaii-Hilo professor Ken Hon. "We can read about things in a book. We can do math equations and stuff
like that but then it really sets it off for people when they can actually come out and see all of that happen before their eyes.
SOUNDBITE: University of Hawaii-Hilo student Meghann Decker. "It's definitely an experience that I suggest everybody have. You get
to see earth being created.
Audience: 27,332 Runtime: 0:44 30-Second Ad Equivalency: $250 Calculated Ad Value: $367 Calculated Publicity Value:
$1,101 Placement: Beginning
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT 5:30
Nov 25 2012 06:30PM HI
[16:27]NEWS HEADLINE: Some college students also had a chance to see madame peles work this weekend. About a dozen uh-Hilo
students from a volcanology class studied a flow at kalapana. They learned how to take measurements on active volcanoes and how to
read properties of lava. The professor of the class says nothing compares to a hands-on lesson. SOUNDBITE: UH Hilo Professor Ken
Hon. "We can read about things in a book. We can do math equations and stuff like that but then it really sets it off for people when they
can actually come out and see all of that happen before their eyes. SOUNDBITE: UH Hilo Student Meghann Decker. "It's definitely an
experience that I suggest everybody have. You get to see earth being created.
Audience: 5,323 Runtime: 0:44 30-Second Ad Equivalency: $150 Calculated Ad Value: $220 Calculated Publicity Value: $660
Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 5
Nov 25 2012 05:00PM HI
[2:12]NEWS HEADLINE: Some college students also had a chance to see madame peles work this weekend. About a dozen uh-Hilo
students from a volcanology class studied a flow at kalapana. They learned how to take measurements on active volcanoes and how to
read properties of lava. The professor of the class says nothing compares to a hands-on lesson. SOUNDBITE: Professor UH Hilo Ken
Hon. "We can read about things in a book. We can do math equations and stuff like that but then it really sets it off for people when they
can actually come out and see all of that happen before their eyes. SOUNDBITE: UH Hilo Student Meghann Decker. "It's definitely an
experience that I suggest everybody have. You get to see earth being created.
Audience: 39,576 Runtime: 0:43 30-Second Ad Equivalency: $300 Calculated Ad Value: $430 Calculated Publicity Value:
$1,290 Placement: Beginning
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 5
Nov 25 2012 05:00PM HI
[-1:58]TEASER: Spills into the sea. And thrillseekers are taking risks to watch new land being created right before their eyes. Also
ahead college students leave the classroom behind for an up close look at a glowing lava flow. All that and an underwater epidemic. A
disease that's killing coral reefs off Kauai is causing alarm.
Audience: 39,576 Runtime: 1:50 30-Second Ad Equivalency: $300 Calculated Ad Value: $1,100 Calculated Publicity Value:
$3,300 Placement: Beginning
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KITV-ABC Honolulu, HI KITV NEWS AT 5
Nov 25 2012 05:00PM HI
[-0:57]TEASER: Next five a close look at lava flowing from Kilauea. Volcanologists in training collect data as part of their UH class.
Plus it's just getting started folks the new Thanksgiving shopping numbers just came in. How retailers are doing so far this holiday
season.
Audience: 32,264 Runtime: 1:30 30-Second Ad Equivalency: $250 Calculated Ad Value: $750 Calculated Publicity Value:
$2,250 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 5
Nov 25 2012 05:00PM HI
[4:59]It's a goldmine for scientists eager to learn the secrets of earth's core. It's no wonder the Big Island is the Mecca for future
volcanologists. It's a long, hot hike, but that's part of the curriculum for geology students at uh Hilo. Only after trekking several miles
over very difficult terrain will you get close to flowing lava. SOUNDBITE: UH Hilo Professor Ken Hon. "we can read about things in the
book. We can do math equations and stuff like that but it really sets it off for people when they can actually see all of that happen in
front of their eyes. Even though some of the students grew up around active flows. the pros guide them in safely taking measurements.
There is no room for error. SOUNDBITE: UH Hilo Student Bryan Patterson. "we're out here just taking a few samples getting some
temperature readings mapping the flow. safety is Paramount.
Audience: 32,264 Runtime: 1:22 30-Second Ad Equivalency: $250 Calculated Ad Value: $683 Calculated Publicity Value:
$2,049 Placement: Beginning
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Nov 17 2012 10:00PM HI
[15:35]NEWS HEADLINE: These keiki got some hands-on fun learning about bugs with "Gene-ius" day at the University of Hawaii at
Manoa. About 50 kids participated in the "bug off" activity looking at insects and getting to build their own models. The goal is to excite
students about science through the biotechnology outreach program.
Audience: 36,989 Runtime: 0:20 30-Second Ad Equivalency: $850 Calculated Ad Value: $567 Calculated Publicity Value:
$1,701 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Nov 17 2012 10:00PM HI
[15:35]NEWS HEADLINE: These keiki got some hands-on fun learning about bugs with "Gene-ius" day at the University of Hawaii at
Manoa. About 50 kids participated in the "bug off" activity looking at insects and getting to build their own models. The goal is to excite
students about science through the biotechnology outreach program.
Audience: 19,406 Runtime: 0:20 30-Second Ad Equivalency: $265 Calculated Ad Value: $177 Calculated Publicity Value: $531
Placement: Middle
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Nov 17 2012 09:00PM HI
[11:52]NEWS HEADLINE: These keiki got some hands-on fun learning about bugs with "Gene-ius" day at the University of Hawaii at
Manoa. About 50 kids participated in the "Bug Off" activity looking at insects and getting to build their own models. The goal is to
excite students about science through the biotechnology outreach program. SOUNDBITE: 7-Year Old Student, William Keane, "I learned
that bugs usually have spiracles and other kinds of senses. Parents can sign their keiki up for other activities like plant cell and DNA
labs every Saturday at UH.
Audience: 21,655 Runtime: 0:41 30-Second Ad Equivalency: $250 Calculated Ad Value: $342 Calculated Publicity Value:
$1,026 Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 5
Nov 17 2012 05:00PM HI
[11:39]NEWS HEADLINE: These keiki got some hands-on fun learning about bugs with "Gene-ius" Day at the University of Hawaii at
Manoa. About 50 kids participated in the "Bug Off" activity looking at insects and getting to build their own models. The goal is to
excite students about science through the biotechnology outreach program. SOUNDBITE: 7-Year-Old Student, William Keane, "I learned
that bugs usually have spiracles and other kinds of senses. Parents can sign their keiki up for other activities like Plant Cell and DNA
Labs every Saturday at UH.
Audience: 32,811 Runtime: 0:37 30-Second Ad Equivalency: $300 Calculated Ad Value: $370 Calculated Publicity Value:
$1,110 Placement: Middle
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT FIVE
Nov 17 2012 05:00PM HI
[11:39]NEWS HEADLINE: These keiki got some hands-on fun learning about bugs with "Gene-ius" Day at the University of Hawaii at
Manoa. About 50 kids participated in the "Bug Off" activity looking at insects and getting to build their own models. The goal is to
excite students about science through the biotechnology outreach program. SOUNDBITE: 7-Year-Old Student, William Keane, "I learned
that bugs usually have spiracles and other kinds of senses. Parents can sign their keiki up for other activities like Plant Cell and DNA
Labs every Saturday at UH.
Audience: 8,657 Runtime: 0:37 30-Second Ad Equivalency: $150 Calculated Ad Value: $185 Calculated Publicity Value: $555
Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Nov 15 2012 10:00PM HI
[21:25]NEWS HEADLINE: Happy birthday to one of the most unique medical schools in the country. The Department of Native
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[21:25]NEWS HEADLINE: Happy birthday to one of the most unique medical schools in the country. The Department of Native
Hawaiian Health at the John A Burns School of Medicine celebrated its tenth anniversary tonight. It's the only medical school
program in the nation that's focuses on improving the health of an indigenous people. 96-Percent of the doctors that go through it stay
and work in Hawaii. 96-Percent of the doctors that go through it stay and work in Hawaii. The department wants to expand across the
state. SOUNDBITE: chair Dr. J. Keaweaimoku Kaholokula. "In order to do that, we need to go where people live, work, play. In the
schools, in real work settings.
Audience: 55,976 Runtime: 0:46 30-Second Ad Equivalency: $850 Calculated Ad Value: $1,303 Calculated Publicity Value:
$3,909 Placement: End
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Nov 15 2012 10:00PM HI
[21:25]NEWS HEADLINE: Happy birthday to one of the most unique medical schools in the country. The Department of Native
Hawaiian Health at the John A Burns School of Medicine celebrated its tenth anniversary tonight. It's the only medical school
program in the nation that's focuses on improving the health of an indigenous people. 96-Percent of the doctors that go through it stay
and work in Hawaii. 96-Percent of the doctors that go through it stay and work in Hawaii. The department wants to expand across the
state. SOUNDBITE: chair Dr. J. Keaweaimoku Kaholokula. "In order to do that, we need to go where people live, work, play. In the
schools, in real work settings.
Audience: 20,784 Runtime: 0:46 30-Second Ad Equivalency: $265 Calculated Ad Value: $406 Calculated Publicity Value:
$1,218 Placement: End
KITV-ABC Honolulu, HI KITV NEWS AT 10
Nov 15 2012 10:00PM HI
[9:22]NEWS HEADLINE: Helping the health of Native Hawaiians. The University of Hawaii kicked off its 10-year anniversary of
establishing the Department of Native Hawaiian Health. Community members gathered at the John A Burns school of Medicine this
evening to celebrate the milestone. Jabsom hopes its department will continue to tackle health issues native hawaiians and Pacific
islanders face including higher rates of disease than other groups. SOUNDBITE: JABSOM chair Dr. J. Keaweaimoku Kaholokula. "In
order to do that, we need to go where people live, work, play. In the schools, in real work settings.
Audience: 26,595 Runtime: 0:46 30-Second Ad Equivalency: $400 Calculated Ad Value: $613 Calculated Publicity Value:
$1,839 Placement: Beginning
KITV-ABC Honolulu, HI KITV NEWS AT 10:30
Nov 8 2012 10:30PM HI
[12:48]NEWS HEADLINE SPORTS: SOUNDBITE: Rainbow Warriors player Isaac Fotu. SOUNDBITE: Rainbow Warriors head coach Gib
Arnold. University of Hawaii men's basketball team held a pep rally today, outside Campus Center. Rainbow Warriors hoping to drum
up student body support. Team's regular season tips off tomorrow night against Maryland Eastern Shore, opening night of the 48th
Rainbow Classic.
Audience: 21,648 Runtime: 0:26 30-Second Ad Equivalency: $400 Calculated Ad Value: $347 Calculated Publicity Value:
$1,041 Placement: Middle
KGMB-CBS Honolulu, HI HAWAII NEWS NOW AT 10
Nov 8 2012 10:00PM HI
[31:40]NEWS HEADLINE SPORTS: Announcer: "A 6'10" center from Angola, Vander Joaquiiiiiiim! Earlier today, the basketball Bows
held a pep rally-esque meet and greet with their fellow students to increase awareness and drum up support for their season, which
opens up tomorrow night at the Stan Sheriff Center. SOUNDBITE: Rainbow Warriors player Isaac Fotu. "It's really important the crowd
can be like a sixth man in the game and get us pumped up.
Audience: 55,976 Runtime: 0:54 30-Second Ad Equivalency: $850 Calculated Ad Value: $1,530 Calculated Publicity Value:
$4,590 Placement: Beginning
KHNL-NBC Honolulu, HI HAWAII NEWS NOW AT TEN
Nov 8 2012 10:00PM HI
[31:40]NEWS HEADLINE SPORTS: Announcer: "A 6'10" center from Angola, Vander Joaquiiiiiiim! Earlier today, the basketball Bows
held a pep rally-esque meet and greet with their fellow students to increase awareness and drum up support for their season, which
opens up tomorrow night at the Stan Sheriff Center. SOUNDBITE: Rainbow Warriors player Isaac Fotu. "It's really important the crowd
can be like a sixth man in the game and get us pumped up.
Audience: 20,784 Runtime: 0:54 30-Second Ad Equivalency: $265 Calculated Ad Value: $477 Calculated Publicity Value:
$1,431 Placement: Beginning
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Nov 8 2012 09:00PM HI
[26:38]TEASER: The basketball Bows get ready for their season opener by hanging out on campus. And the Wahine volleyball team
looks to stay sharp in a long stretch of days between conference matches.
Audience: 26,035 Runtime: 0:17 30-Second Ad Equivalency: $350 Calculated Ad Value: $198 Calculated Publicity Value: $594
Placement: End
KFVE-MNT Honolulu, HI HAWAII NEWS NOW AT NINE
Nov 8 2012 09:00PM HI
[30:44]NEWS HEADLINE SPORTS: Announcer: "A 6'10" center from Angola, Vander Joaquiiiiiiim! Earlier today, the basketball Bows
held a pep rally-esque meet and greet with their fellow students to increase awareness and drum up support for their season which opens
up tomorrow night at the Stan Sheriff Center. SOUNDBITE: Rainbow Warriors player Isaac Fotu. "it's really important the crowd can be
like a sixth man in the game and get us pumped up.
Audience: 26,035 Runtime: 0:53 30-Second Ad Equivalency: $350 Calculated Ad Value: $618 Calculated Publicity Value:
https://mail.google.com/mail/u/1/?ui=2&ik=9abc2f4073&view=pt&q=dmeisenz%40hawaii.edu&qs=true&search=query&th=13d9359cdfc1c00d 12/52