PressPass is about building a stronger relationship with readers and print media. Our team focused on understanding what print media lovers loved about print. We named these individuals’ content omnivores because of their love for well-curated content in all its forms. We noticed this focus on well curated content in created PressPass as concept that could take the curated experience of print media into the real world. We prototyped this experience with several of our users, with the aim to understand what kind of event matched the print media curation experience. PressPass would be a third party business that would help publications, print or digital, to curate events in cities where their readers are located. These events would be designed to maximize and reflect the intent of the magazine and experience it delivers to its readers.

1. FFiDNA Final Presentation
Can we fall in love
with print again?
Innovation Studio C4 R5 | December 8th 2011

2. CRITERIA 1
Thoughtful
design research.

3. CRITERIA 2
Reasonable
business model.

4. CRITERIA 3
Re-imagine
print media.

5. Not an
iPad App

6. Adam Sali Kate
Amanda

7. GROUP GOAL
Create a sense of
purpose through
expression of identity.

8. THE QUESTION THAT KEPT
USAWAKE AT NIGHT
Where does Print
thrive, and where
is it failing?

9. Where were
people in the
discussion?

10. Women are losing interest
in the domestic category.
In 2001-2011 newsstand sales fell:
52.5%

11. Market Insights
Hunches
The hunches we tested were based on
the market insights that 1) the decline
in print sales has been caused by
women who have stopped purchasing
homemaking magazines, and 2) tired
of being ‘advertised at’ women are
flocking to social media because its a
place where their voices can be heard.

16. Women want to engage with print
in a way that extends their sense
of purpose and belonging in the
world.
NEED

18. PressPass
Prototype

20. Key Feedback
1) Develop the 1% path and
2) Develop the local/accessible path

21. 1 2 3
PEOPLE PUBLICATIONS PURVEYORS

29. Thank you!
Questions?