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Social-Driven Marketing Solutions<br />October 1, 2010<br />Aaron Shapiro<br />HUGE<br />
2010<br />Social Marketing Comes of Age<br />
Why do some social media campaigns succeed… while most fail?<br />
Reason #1<br />Authenticity<br />
Bottom Line<br />You can’t trick the public.  Don’t try.<br />
Reason #2<br />If it can go wrong, <br />it will go wrong.<br />
Reason #3<br />Speed wins.<br />
Reason #4<br />Currency<br />
Clients<br />
Reason #5<br />Free stuff<br />
The real secret to social media success…<br />
Create something you’ll want to share with your friends… that’s consistent with your brand message.<br />
Does it pass the “I gotta share this!” test?<br />(usually, the answer is no… <br />but the campaign is launched anyway… <...
If people want to share it, people will want to write about it, and the social message is amplified.<br />
If people want to share it, people will copy it.<br />Copycats welcome!<br />
Don’t forget to measure it!<br />Real KPIs, not just how many fans you have.<br />
Thank you!<br />www.hugeinc.com<br />45 Main Street, 2nd floor<br />Brooklyn, NY 11201<br />@hugeinc<br />Call us.<br />Ph...
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  1. 1. Social-Driven Marketing Solutions<br />October 1, 2010<br />Aaron Shapiro<br />HUGE<br />
  2. 2. 2010<br />Social Marketing Comes of Age<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. Why do some social media campaigns succeed… while most fail?<br />
  7. 7. Reason #1<br />Authenticity<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. Bottom Line<br />You can’t trick the public. Don’t try.<br />
  13. 13. Reason #2<br />If it can go wrong, <br />it will go wrong.<br />
  14. 14.
  15. 15. Reason #3<br />Speed wins.<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Reason #4<br />Currency<br />
  20. 20.
  21. 21. Clients<br />
  22. 22. Reason #5<br />Free stuff<br />
  23. 23.
  24. 24.
  25. 25. The real secret to social media success…<br />
  26. 26. Create something you’ll want to share with your friends… that’s consistent with your brand message.<br />
  27. 27. Does it pass the “I gotta share this!” test?<br />(usually, the answer is no… <br />but the campaign is launched anyway… <br />and then people wonder why the “social” part failed)<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34. If people want to share it, people will want to write about it, and the social message is amplified.<br />
  35. 35.
  36. 36. If people want to share it, people will copy it.<br />Copycats welcome!<br />
  37. 37.
  38. 38. Don’t forget to measure it!<br />Real KPIs, not just how many fans you have.<br />
  39. 39. Thank you!<br />www.hugeinc.com<br />45 Main Street, 2nd floor<br />Brooklyn, NY 11201<br />@hugeinc<br />Call us.<br />Phone: +1 718 625 4843<br />Fax: +1 718 625 5157<br />info@hugeinc.com<br />

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