1. 4 Tips of Becoming an Improved Press Release Writer
If writing is the most important skill you have, then you should be able to write an inducing press release
that would immediately attract readers in and involve them with the way you write. Unfortunately,
there are a lot of press release writers who cannot write a compelling press release. As a writer, it is
easy to use the same way of writing processes, layouts and catchphrases over and over again.
If you are tired of your press releases not getting any good and positive feedbacks, then it is best to try
another style of writing. Here are 4 tips to be an improved press release writer:
 Never fall into the “template trap”
4 out of 5 press releases read exactly the same when you compare each of them. As you can
notice, it is always “123 Organization, the chief in the so-so industry, has previously announced
their (insert catchphrase).” It makes all the press releases combine together. If you want your
press release to be outstanding, then you have to write differently and create another template.
Take the risk and be creative, spontaneous.
 Discover the product and company well both inside and out
Whether you are a press release writer for a certain company or a PR pro writer, you must
spend time to completely know and be familiar with the product or company you are writing
about. You can try to swerve out of the common catchphrases that are used. Let yourself create
a less generic press release.
 Know what the target market is looking for
First and foremost, as press release writers, you should be able to identify your audience or
target market. It could be for new media, traditional media, investors, search engines, affiliates,
etc. You should know and understand the type of information that is important to them.
 Practice everyday
The only way of getting better as a press release writer is to practice on a daily basis. As what
the saying says, “Practice makes perfect.” While you are practicing, you have the chance to try
new techniques in writing and improve your weaknesses.
You can check out www.pressreleasewriters.org for more information about professional press release
writers.