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PRESS	
  RELEASE	
  
For	
  immediate	
  use:	
  Monday	
  16	
  May	
  2016	
  
	
  
New	
  Director	
  of	
  The	
  Big	
  Draw	
  Reveals	
  STEAM	
  Powered	
  Agenda	
  
	
  
Under	
   the	
   leadership	
   of	
   Kate	
   Mason,	
   arts	
   education	
   charity	
   The	
   Big	
   Draw,	
   creator	
   and	
  
driving	
  force	
  behind	
  the	
  world’s	
  largest	
  drawing	
  festival,	
  has	
  revealed	
  its	
  STEAM	
  powered	
  
agenda.	
  
	
  
Kate	
  Mason	
  joined	
  The	
  Big	
  Draw	
  in	
  2013	
  as	
  deputy	
  director	
  with	
  a	
  remit	
  to	
  secure	
  the	
  long-­‐
term	
  sustainability	
  of	
  the	
  charity.	
  She	
  was	
  appointed	
  Director	
  of	
  the	
  charity	
  on	
  1	
  July	
  2015,	
  
following	
   the	
   long-­‐planned	
   career	
   change	
   of	
   the	
   founder,	
   Sue	
   Grayson	
   Ford	
   MBE,	
   who	
   is	
  
training	
  to	
  be	
  a	
  London	
  Blue	
  Badge	
  Guide.	
  
	
  
Since	
   taking	
   the	
   helm	
   of	
   the	
   charity	
   in	
   an	
   increasingly	
   challenging	
   financial	
   climate,	
   Kate	
  
Mason	
  has	
  secured	
  Arts	
  Council	
  England	
  funding	
  and	
  instigated	
  a	
  culture	
  change	
  informed	
  
by	
  long-­‐term	
  strategic	
  goals.	
  In	
  addition,	
  she	
  has	
  enlisted	
  support	
  from	
  new	
  trustees	
  and	
  
ambassadors	
  and	
  relocated	
  the	
  charity’s	
  office	
  base	
  to	
  Trinity	
  Buoy	
  Wharf	
  in	
  East	
  London	
  –	
  
the	
  Docklands'	
  quarter	
  for	
  the	
  arts	
  and	
  creative	
  industries.	
  	
  
	
  
Kate	
  Mason’s	
  belief	
  in	
  the	
  role	
  and	
  value	
  of	
  arts	
  within	
  education	
  and	
  her	
  support	
  of	
  the	
  
STEAM	
  agenda	
  was	
  revealed	
  with	
  the	
  announcement	
  of	
  the	
  theme	
  for	
  the	
  charity’s	
  annual	
  
international	
  drawing	
  festival,	
  which	
  takes	
  place	
  from	
  1-­‐31	
  October.	
  The	
  2016	
  theme,	
  The	
  
STEAM	
  Powered	
  Big	
  Draw	
  Festival	
  2016,	
  is	
  part	
  of	
  the	
  charity’s	
  campaign	
  to	
  give	
  the	
  arts	
  
parity	
   with	
   Sciences,	
   Technology,	
   Engineering	
   and	
   Mathematics,	
   so	
   that	
   STEM	
   becomes	
  
STEAM.	
  	
  
	
  
Kate	
  Mason,	
  director	
  of	
  The	
  Big	
  Draw,	
  commented:	
  	
  
	
  
“Reading	
  and	
  writing	
  are	
  key	
  and	
  help	
  shape	
  us	
  –	
  but	
  it	
  is	
  drawing	
  which	
  helps	
  us	
  see	
  
and	
  explore.	
  There	
  are	
  many	
  languages	
  but	
  only	
  drawing	
  is	
  truly	
  universal.	
  	
  
	
  
Visual	
  Literacy	
  is	
  a	
  mode	
  of	
  thinking	
  that	
  helps	
  us	
  understand	
  and	
  navigate	
  the	
  world	
  
around	
  us	
  and	
  is	
  a	
  vital	
  tool	
  in	
  an	
  increasingly	
  visual	
  and	
  digital	
  age.	
  This	
  ‘mode’	
  
deserves	
   greater	
   recognition	
   and	
   currency	
   –	
   I	
   hope	
   in	
   time	
   even	
   the	
   term	
   ‘visual	
  
literacy’	
  itself	
  will	
  become	
  more	
  firmly	
  embedded	
  in	
  the	
  mainstream	
  lexicon.	
  	
  
	
  
I	
  am	
  looking	
  forward	
  to	
  working	
  with	
  a	
  fantastic	
  team	
  of	
  staff	
  and	
  trustees	
  to	
  help	
  
spread	
  the	
  word	
  that	
  drawing	
  changes	
  lives!”	
  
	
  
Prior	
  to	
  joining	
  The	
  Big	
  Draw,	
  Kate	
  Mason	
  gained	
  20	
  years	
  of	
  experience	
  across	
  the	
  arts,	
  
heritage,	
   cultural	
   and	
   creative	
   sectors.	
   A	
   skilled	
   strategist	
   and	
   cultural	
   broker,	
   she	
   brings	
  
with	
   her	
   extensive	
   leadership	
   experience	
   in	
   public	
   advocacy,	
   organisational	
   change,	
   and	
  
partnership	
  development.	
  	
  
	
  
Chair	
  of	
  The	
  Big	
  Draw,	
  Christopher	
  Goodhart	
  commented:	
  
	
  
“Kate	
   Mason	
   comes	
   to	
   The	
   Big	
   Draw	
   with	
   an	
   extraordinary	
   background	
   in	
   arts	
  
management,	
  and	
  has	
  already	
  demonstrated	
  during	
  her	
  time	
  as	
  deputy	
  director	
  the	
  
tenacity	
   and	
   vision	
   which	
   will	
   help	
   her	
   guide	
   the	
   organisation	
   to	
   ever	
   greater	
  
achievements.	
  The	
  trustees	
  and	
  I	
  are	
  delighted	
  to	
  have	
  her	
  leading	
  The	
  Big	
  Draw	
  as	
  
we	
  enter	
  this	
  next	
  exciting	
  phase	
  of	
  our	
  development.”	
  
	
  
Sue	
  Grayson	
  Ford	
  founded	
  the	
  Campaign	
  for	
  Drawing	
  -­‐	
  now	
  The	
  Big	
  Draw	
  -­‐	
  in	
  2000	
  on	
  behalf	
  
of	
   the	
   Guild	
   of	
   St	
   George,	
   the	
   small	
   charity	
   which	
   celebrates	
   John	
   Ruskin’s	
   legacy,	
   and	
  
steered	
  its	
  transition	
  into	
  an	
  independent	
  arts	
  education	
  charity	
  in	
  2006.	
  Having	
  developed	
  
the	
  campaign,	
  The	
  Big	
  Draw	
  festival	
  and	
  its	
  international	
  reputation	
  over	
  sixteen	
  years,	
  Sue	
  
commented:	
  
	
  
“The	
   work	
   of	
   The	
   Big	
   Draw	
   has	
   never	
   been	
   more	
   essential	
   than	
   now	
   given	
   the	
  
increasing	
  threats	
  to	
  arts	
  subjects	
  within	
  a	
  scientifically-­‐biased	
  national	
  curriculum.	
  I	
  
could	
   not	
   have	
   hoped	
   for	
   a	
   successor	
   –	
   better	
   equipped	
   by	
   both	
   exemplary	
  
experience	
   and	
   powerful	
   commitment	
   than	
   Kate	
   Mason	
   –	
   to	
   lead	
   the	
   battle	
   to	
  
demonstrate	
  that	
  children	
  and	
  adults	
  need	
  drawing	
  and	
  visual	
  literacy	
  to	
  meet	
  the	
  
current	
  and	
  future	
  demands	
  of	
  our	
  society.”	
  
	
  
Peter	
  Heslip,	
  director	
  of	
  visual	
  arts	
  and	
  London	
  at	
  Arts	
  Council	
  England	
  commented:	
  
	
  
“We	
  are	
  pleased	
  to	
  be	
  able	
  to	
  support	
  The	
  Big	
  Draw	
  as	
  it	
  seeks	
  to	
  reach	
  more	
  people	
  
across	
  England	
  and	
  encourage	
  them	
  to	
  participate	
  in	
  drawing,	
  particularly	
  through	
  
The	
   Big	
   Draw	
   Festival.	
   For	
   the	
   last	
   sixteen	
   years	
   The	
   Big	
   Draw	
   (formally	
   The	
  
Campaign	
  for	
  Drawing)	
  has	
  sought	
  to	
  epitomise	
  John	
  Ruskin’s	
  philosophy	
  that	
  art	
  is	
  
intrinsic	
   to	
   society.	
  	
   The	
   charity’s	
   work	
   around	
   the	
   STEAM	
   agenda	
   will	
   play	
   an	
  
important	
  role	
  in	
  raising	
  awareness	
  of	
  how	
  visual	
  literacy	
  is	
  an	
  essential	
  part	
  of	
  the	
  
cultural	
  education	
  that	
  children	
  and	
  young	
  people	
  should	
  have	
  access	
  to.”	
  
	
  
This	
  year	
  has	
  already	
  seen	
  The	
  Big	
  Draw	
  host	
  a	
  major	
  fund-­‐raising	
  event	
  at	
  Christie’s	
  auction	
  
house	
  in	
  London,	
  and	
  The	
  John	
  Ruskin	
  Prize	
  exhibition	
  open	
  at	
  the	
  New	
  Art	
  Gallery	
  Walsall	
  
and	
  Trinity	
  Buoy	
  Wharf,	
  London,	
  but	
  it	
  will	
  be	
  full	
  steam	
  ahead	
  as	
  the	
  charity	
  prepares	
  for	
  a	
  
digital	
  arts	
  conference	
  at	
  the	
  Baltic	
  form	
  9-­‐10	
  September,	
  The	
  Big	
  Draw	
  Festival	
  from	
  1-­‐31	
  
October,	
  and	
  an	
  organisational	
  re-­‐launch	
  in	
  early	
  2017.	
  	
  
	
  
Find	
  out	
  more	
  about	
  The	
  Big	
  Draw	
  charity	
  and	
  its	
  work	
  at	
  www.thebigdraw.org.	
  	
  
	
  
ENDS	
  
Contact	
  
Amy	
   Clancy	
   (Press	
   and	
   Communications	
   Officer,	
   The	
   Big	
   Draw)	
   for	
   further	
   information,	
  
comments,	
  images	
  and	
  interviews.	
  	
  
E:	
  press@thebigdraw.org;	
  T:	
  +44	
  (0)	
  203	
  758	
  4118;	
  W:	
  www.thebigdraw.org	
  	
  
	
  
Notes	
  to	
  Editors	
  
	
  
The	
  Big	
  Draw	
  
	
  
Founded	
  in	
  2000,	
  The	
   Big	
   Draw	
  (formally	
  The	
  Campaign	
  for	
  Drawing)	
  is	
  an	
  arts	
  education	
  
charity	
   that	
   promotes	
   visual	
   literacy	
   and	
   the	
   universal	
   language	
   of	
   drawing	
   as	
   a	
   tool	
   for	
  
learning,	
   expression	
   and	
   invention.	
   Through	
   a	
   diversified	
   programme	
   encompassing	
  
advocacy,	
   empowerment	
   and	
   engagement,	
   the	
   charity	
   runs	
   events	
   such	
   as	
   The	
   Big	
   Draw	
  
Festival,	
   educational	
   conferences	
   and	
   collaborative	
   research	
   projects,	
   awards	
   and	
  
competitions.	
  www.thebigdraw.org	
  
	
  
The	
  Big	
  Draw	
  Festival	
  
	
  
Launched	
  in	
  2000,	
  The	
  Big	
  Draw	
  Festival	
  has	
  encouraged	
  over	
  three	
  million	
  people	
  back	
  to	
  
the	
  drawing	
  board.	
  It	
  has	
  notched	
  up	
  two	
  world	
  records	
  –	
  for	
  the	
  longest	
  drawing	
  in	
  the	
  
world	
   (one	
   kilometre)	
   and	
   the	
   greatest	
   number	
   of	
   people	
   drawing	
   simultaneously	
   (over	
  
7,000).	
  The	
  Big	
  Draw	
  has	
  transformed	
  national	
  museums,	
  Trafalgar	
  Square,	
  and	
  even	
  the	
  
South	
  Kensington	
  underground	
  tunnel	
  into	
  dynamic	
  creative	
  spaces	
  enjoyed	
  by	
  thousands	
  of	
  
people	
  for	
  a	
  day.	
  
	
  	
  
Every	
   year,	
   The	
   Big	
   Draw	
   Festival	
   includes	
   hundreds	
   of	
   drawing	
   activities	
   in	
   schools,	
  
galleries,	
   museums,	
   libraries,	
   heritage	
   sites,	
   village	
   halls	
   and	
   town	
   squares.	
   In	
   2015,	
   the	
  
festival	
  launch	
  took	
  place	
  in	
  10	
  leading	
  cultural	
  institutions	
  across	
  Oxford.	
  There	
  were	
  events	
  
by	
  more	
  than	
  1000	
  organisers	
  on	
  seven	
  continents,	
  engaging	
  around	
  400,000	
  people.	
  The	
  
2016	
  theme,	
  The	
  STEAM	
  powered	
  Big	
  Draw	
  Festival	
  2016,	
  is	
  part	
  of	
  the	
  charity’s	
  campaign	
  
to	
  give	
  the	
  arts	
  subjects	
  parity	
  with	
  Sciences,	
  Technology,	
  Engineering	
  and	
  Mathematics,	
  so	
  
that	
  STEM	
  becomes	
  STEAM.	
  www.thebigdraw.org.	
  
	
  

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Press Release Director of The Big Draw Reveals STEAM Powered Agenda

  • 1.   PRESS  RELEASE   For  immediate  use:  Monday  16  May  2016     New  Director  of  The  Big  Draw  Reveals  STEAM  Powered  Agenda     Under   the   leadership   of   Kate   Mason,   arts   education   charity   The   Big   Draw,   creator   and   driving  force  behind  the  world’s  largest  drawing  festival,  has  revealed  its  STEAM  powered   agenda.     Kate  Mason  joined  The  Big  Draw  in  2013  as  deputy  director  with  a  remit  to  secure  the  long-­‐ term  sustainability  of  the  charity.  She  was  appointed  Director  of  the  charity  on  1  July  2015,   following   the   long-­‐planned   career   change   of   the   founder,   Sue   Grayson   Ford   MBE,   who   is   training  to  be  a  London  Blue  Badge  Guide.     Since   taking   the   helm   of   the   charity   in   an   increasingly   challenging   financial   climate,   Kate   Mason  has  secured  Arts  Council  England  funding  and  instigated  a  culture  change  informed   by  long-­‐term  strategic  goals.  In  addition,  she  has  enlisted  support  from  new  trustees  and   ambassadors  and  relocated  the  charity’s  office  base  to  Trinity  Buoy  Wharf  in  East  London  –   the  Docklands'  quarter  for  the  arts  and  creative  industries.       Kate  Mason’s  belief  in  the  role  and  value  of  arts  within  education  and  her  support  of  the   STEAM  agenda  was  revealed  with  the  announcement  of  the  theme  for  the  charity’s  annual   international  drawing  festival,  which  takes  place  from  1-­‐31  October.  The  2016  theme,  The   STEAM  Powered  Big  Draw  Festival  2016,  is  part  of  the  charity’s  campaign  to  give  the  arts   parity   with   Sciences,   Technology,   Engineering   and   Mathematics,   so   that   STEM   becomes   STEAM.       Kate  Mason,  director  of  The  Big  Draw,  commented:       “Reading  and  writing  are  key  and  help  shape  us  –  but  it  is  drawing  which  helps  us  see   and  explore.  There  are  many  languages  but  only  drawing  is  truly  universal.       Visual  Literacy  is  a  mode  of  thinking  that  helps  us  understand  and  navigate  the  world   around  us  and  is  a  vital  tool  in  an  increasingly  visual  and  digital  age.  This  ‘mode’   deserves   greater   recognition   and   currency   –   I   hope   in   time   even   the   term   ‘visual   literacy’  itself  will  become  more  firmly  embedded  in  the  mainstream  lexicon.      
  • 2. I  am  looking  forward  to  working  with  a  fantastic  team  of  staff  and  trustees  to  help   spread  the  word  that  drawing  changes  lives!”     Prior  to  joining  The  Big  Draw,  Kate  Mason  gained  20  years  of  experience  across  the  arts,   heritage,   cultural   and   creative   sectors.   A   skilled   strategist   and   cultural   broker,   she   brings   with   her   extensive   leadership   experience   in   public   advocacy,   organisational   change,   and   partnership  development.       Chair  of  The  Big  Draw,  Christopher  Goodhart  commented:     “Kate   Mason   comes   to   The   Big   Draw   with   an   extraordinary   background   in   arts   management,  and  has  already  demonstrated  during  her  time  as  deputy  director  the   tenacity   and   vision   which   will   help   her   guide   the   organisation   to   ever   greater   achievements.  The  trustees  and  I  are  delighted  to  have  her  leading  The  Big  Draw  as   we  enter  this  next  exciting  phase  of  our  development.”     Sue  Grayson  Ford  founded  the  Campaign  for  Drawing  -­‐  now  The  Big  Draw  -­‐  in  2000  on  behalf   of   the   Guild   of   St   George,   the   small   charity   which   celebrates   John   Ruskin’s   legacy,   and   steered  its  transition  into  an  independent  arts  education  charity  in  2006.  Having  developed   the  campaign,  The  Big  Draw  festival  and  its  international  reputation  over  sixteen  years,  Sue   commented:     “The   work   of   The   Big   Draw   has   never   been   more   essential   than   now   given   the   increasing  threats  to  arts  subjects  within  a  scientifically-­‐biased  national  curriculum.  I   could   not   have   hoped   for   a   successor   –   better   equipped   by   both   exemplary   experience   and   powerful   commitment   than   Kate   Mason   –   to   lead   the   battle   to   demonstrate  that  children  and  adults  need  drawing  and  visual  literacy  to  meet  the   current  and  future  demands  of  our  society.”     Peter  Heslip,  director  of  visual  arts  and  London  at  Arts  Council  England  commented:     “We  are  pleased  to  be  able  to  support  The  Big  Draw  as  it  seeks  to  reach  more  people   across  England  and  encourage  them  to  participate  in  drawing,  particularly  through   The   Big   Draw   Festival.   For   the   last   sixteen   years   The   Big   Draw   (formally   The   Campaign  for  Drawing)  has  sought  to  epitomise  John  Ruskin’s  philosophy  that  art  is   intrinsic   to   society.     The   charity’s   work   around   the   STEAM   agenda   will   play   an   important  role  in  raising  awareness  of  how  visual  literacy  is  an  essential  part  of  the   cultural  education  that  children  and  young  people  should  have  access  to.”     This  year  has  already  seen  The  Big  Draw  host  a  major  fund-­‐raising  event  at  Christie’s  auction   house  in  London,  and  The  John  Ruskin  Prize  exhibition  open  at  the  New  Art  Gallery  Walsall   and  Trinity  Buoy  Wharf,  London,  but  it  will  be  full  steam  ahead  as  the  charity  prepares  for  a   digital  arts  conference  at  the  Baltic  form  9-­‐10  September,  The  Big  Draw  Festival  from  1-­‐31   October,  and  an  organisational  re-­‐launch  in  early  2017.       Find  out  more  about  The  Big  Draw  charity  and  its  work  at  www.thebigdraw.org.       ENDS  
  • 3. Contact   Amy   Clancy   (Press   and   Communications   Officer,   The   Big   Draw)   for   further   information,   comments,  images  and  interviews.     E:  press@thebigdraw.org;  T:  +44  (0)  203  758  4118;  W:  www.thebigdraw.org       Notes  to  Editors     The  Big  Draw     Founded  in  2000,  The   Big   Draw  (formally  The  Campaign  for  Drawing)  is  an  arts  education   charity   that   promotes   visual   literacy   and   the   universal   language   of   drawing   as   a   tool   for   learning,   expression   and   invention.   Through   a   diversified   programme   encompassing   advocacy,   empowerment   and   engagement,   the   charity   runs   events   such   as   The   Big   Draw   Festival,   educational   conferences   and   collaborative   research   projects,   awards   and   competitions.  www.thebigdraw.org     The  Big  Draw  Festival     Launched  in  2000,  The  Big  Draw  Festival  has  encouraged  over  three  million  people  back  to   the  drawing  board.  It  has  notched  up  two  world  records  –  for  the  longest  drawing  in  the   world   (one   kilometre)   and   the   greatest   number   of   people   drawing   simultaneously   (over   7,000).  The  Big  Draw  has  transformed  national  museums,  Trafalgar  Square,  and  even  the   South  Kensington  underground  tunnel  into  dynamic  creative  spaces  enjoyed  by  thousands  of   people  for  a  day.       Every   year,   The   Big   Draw   Festival   includes   hundreds   of   drawing   activities   in   schools,   galleries,   museums,   libraries,   heritage   sites,   village   halls   and   town   squares.   In   2015,   the   festival  launch  took  place  in  10  leading  cultural  institutions  across  Oxford.  There  were  events   by  more  than  1000  organisers  on  seven  continents,  engaging  around  400,000  people.  The   2016  theme,  The  STEAM  powered  Big  Draw  Festival  2016,  is  part  of  the  charity’s  campaign   to  give  the  arts  subjects  parity  with  Sciences,  Technology,  Engineering  and  Mathematics,  so   that  STEM  becomes  STEAM.  www.thebigdraw.org.