A researcher at Same Solutions, a pharmaceutical company that produces generic medications, has found their blood pressure drug Bringitdown to be significantly more effective than brand name alternatives. In a controlled study, Bringitdown reduced blood pressure by at least 20 points in 95% of patients, compared to an 8-10 point reduction for other major brands. The CEO and founder of Same Solutions said this finding could reduce the cost of blood pressure medication by up to 60% while providing a better product.

1. Press Release Assignment
Using proper release format, AP Style, inverted pyramid structure and proper
grammar/punctuation, write a press release using the following facts:
 You are representing the pharmaceutical company Same Solutions
 One of your researchers, Dr. Herbert Landry has made a significant finding pertaining to
the efficacy of your company’s generic drug for high blood pressure, Bringitdown.
 He has determined in a controlled study that Bringitdown actually works at a 95% rate of
reducing blood pressure by at least 20 points, which is significantly higher than the name
brands from major pharmaceutical companies like Merck.
 Other brands tested around the 8-10 point range of blood pressure reduction.
 “Although our business is producing generic medications, that does not mean we produce
an inferior product. And in this case, it appears to be working better” said Landry.
 “Our product is a no-frills version of the other companies’ blood pressure medications,
and we don’t advertise like those bigger companies. This allows us to concentrate on the
research, the product and the customers” said Landry.
 The CEO of Same Solutions, Dr. Margaret Lee explained that this had been one of the
most groundbreaking experiences of her 10-year career with the organization.
 A psychologist with an MBA from Yale, Dr. Lee has conducted a fair amount of research
on her own. She was noted for her work with medications for youths with ADHD.
 Same Solutions has been in business since 1982 in Everywhere, Pa. Starting with only 10
employees, it now employs over 500 people. This makes Same Solutions one of the best
employers in Central Pennsylvania.
 Mayor William Shure said that he was there when Same Solutions broke ground in
Everywhere. “It was an important day for the city because jobs were a major concern. I
had no idea that all these years later that they would still be going strong.”
 Same Solutions believes this finding could reduce the price that people pay for blood
pressure medications by up to 60 percent while at the same time providing them with a
better product.
 Previously, some doctors had insisted on brand name products because generics had not
been operating at the same level of effectiveness.
 Bringitdown will be on the market across the United States beginning on May 1, 2008.