UK-based French natural perfumery demonstrates its commitment to environmental issues with eco-friendly and sustainable packaging that blooms into wild flowers

1. PRESS RELEASE
7TH OCTOBER 2009
UK-based French natural perfumery demonstrates its commitment to environmental
issues with eco-friendly and sustainable packaging that blooms into wild flowers
Les Parfums d’Isabelle, a small UK-based
natural perfumery from East Yorkshire is proving
that they take the environmental issues even
more seriously by packaging their perfume
bottles in seeded boxes which are Earth friendly
because they are made from renewable
resources and 100% biodegradable. Since they
are embedded with wildflower seeds, these can
be planted in a garden and will bloom with wild
flowers such as Bird's Eye, Clarkia, Black Eyed
Susan, Poppy, Catchfly, Black orchid or Snap
Dragon.
‘What can be more eco-friendly and ethical than
a package intended to go back in the Earth and
not based on cutting trees and destroying
forests’ says Isabelle Gellé, the creative
perfumer and owner of Les Parfums d’Isabelle
natural fragrances. Our bottles are reusable and refillable and we are now really happy to
present our perfumes in those beautiful Earth friendly boxes which also means that our clients
will remember us when the flowers grow. Not only do we help them rediscover the essence of
Nature but also to participate with no efforts on their part to the recycling and the protection of
the ecosystem.’
The unique packaging is based on a patented technology from Canada and although the
process application is becoming hugely popular among industries wanting to demonstrate
their commitment to the green movement, very few cosmetic and personal care companies
use it in the UK. By showing such a commitment to the green issues, Les Parfums d’Isabelle
also wants to show that as a small eco-friendly business, they go the extra mile to prove that
their claim of ‘100% natural collection’ is true all the way.
‘I have no doubt that the UK will join the green packaging trend soon. For the moment, the
boxes are imported from the United States as we could not find any company producing them
in the UK or Europe. We hope some printing company will realise the strong interest of
offering this product so that we reduce our carbon footprint even more by purchasing them
locally’.
The seeded boxes will contain the 30 ml reusable glass bottles from Isabelle Gellé’s natural
perfume collection with instructions on how to plant the box and grow the flowers. The box
itself is a memorable gift and it adds a special touch to that special occasion.
Contact information:
Les Parfums d’Isabelle
34 Wood View
Swanland, East Riding of Yorkshire
HU14 3RQ
Email : customerservice@lesparfumsisabelle.co.uk
Website: www.lesparfumsisabelle.co.uk
Tel: (+44) (0)1482631975
Les Parfums d’Isabelle has been founded in 2007 and is one of the rare natural perfumery
businesses in the UK. It is based in the village of Swanland, East Riding of Yorkshire. Les
Parfums d’Isabelle produces, markets and sells a range of natural perfumes composed of
100% pure essential oils and botanicals according to ancient French methods. The owner

2. and creative perfumer, Isabelle Gellé, also runs regular perfumery workshops and scent-
based activities in London.