The document discusses the history of the Temperance movement in 19th century Britain in response to widespread alcoholism during the Industrial Revolution, and introduces Mr. Fitzpatrick's temperance cordials, which originated from this movement and are still produced today using traditional recipes with natural ingredients while expanding their range of flavors. Mr. Fitzpatrick's aims to establish itself as a premium brand of handmade cordials that celebrates British traditions and history through its vintage cordial flavors and retro packaging.

1. Mr Fitzpatricks
Temperance Cordials
Take a step back in time and explore the wonderful world of
Mr Fitzpatrick's temperance cordials ...

2. Mr Fitzpatrick Story ...
The Temperance movement began in Preston in 1835 during the period of the Industrial Revolution and was a
response to the widespread alcoholism that existed at that time. Prohibition was never legislated here but non
alcoholic bars sprang up to promote abstinence from the ‘demon drink’.
The Temperance movement started and continued to blossom in the textile districts of Yorkshire and Lancashire in
the 19th century and later swept across the whole of Britain, with the aim of combating alcoholism. It was in fact
alcohol that was one of the greatest problems facing the Industrial powerhouse which was Victorian Britain.
During the Industrial Revolution, these regions experienced a massive population influx. The cheap availability of
ale and gin led to widespread drunkenness.
It was a Methodist cheese maker in Preston, Lancashire, who set about establishing a society under which a pledge
of abstemiousness was taken. The society quickly grew and expanded beyond the churches and became part of
the everyday life for the sober British. Temperance bars became the social outlet of the society where they would
sing songs about the ‘demon drink’ and enjoy sarsaparilla and ginger beer, in’ joyful fashion’. By the 1880’s
temperance bars graced every high in street in the north of England. The most prominent being Mr Fitzpatrick's –
a family of Dublin herbalists who established themselves in the North of England and at their peak successfully ran
over 40 shops in the region.

3. Mr Fitzpatrick Story ...
Sadly after the World War 11 interest in ‘taking the pledge’ faded. The end of prohibition in the US and the heavy
importation of sweet, sugary drinks hitting our shores saw the decline of the Temperance Movement. However,
one Temperance Bar survived and today Mr Fitzpatrick's still own and operate the little Victorian Bar situated in
the Lancashire town of Rawtenstall. . It still looks much the same as it always did: ceramic tap barrels, shelves
lined with jars of medicinal herbs, roots and extracts - a nod to the past whilst looking forward to the future.
Time moves on - but it’s good to know some things stay the same
At Mr Fitzpatrick's we are as passionate as ever about our cordials and whilst many of our recipes owe their
origins to the original Fitzpatrick's herbalists, we have stayed true to those traditions whilst expanding and
developing our range of exciting and quirky cordials . All our vintage cordials are still produced today using only
the finest natural ingredients.

4. Our Mission Statement
To establish Mr. Fitzpatrick's as a premium
brand of the finest handmade cordials while
staying true to the principles of our heritage
and our commitment to the promotion of the
Temperance Tradition

5. Introducing the cordial family ...

6. Dandelion & Burdock

7. Sarsaparilla

8. Lemon & Ginger

9. Ginger

10. Blood Tonic

11. Cream Soda

12. Elderflower & Apple

13. Blackcurrant & Liquorice

14. So how are we different?
• We are Vintage
Our cordials will take you back in time. Hand produced from traditional recipes
using only the finest botanical ingredients. Owners of the last temperance bar –
our cordials have a wonderful historical provenance and place in our social history
•We are Retro
Beautiful retro labels for that added shelf appeal
•We are Quirky
We offer a full range of cordial profiles to suit all tastes
•We are Original
Who else can offer such a family of flavours?
•We are British
We celebrate our quintessentially British eccentricity and can trace back our roots
to the reign of Queen Victoria.
•We are Versatile
Drink our delicious cordials, Cook with our cordials, Feel well with our cordials

15. As seen on TV ...
http://www.youtube.com/v/ivY7F3CxvFc&feat
ure/player_detailpage
Hairy Bikers – Best of British
Ade around Britain
BBC1 Inside Out

16. Contact details
Shirley Alderson – Sales & Marketing Director
Tel: 01706 234620
Mobile: 07711 819297
Email: shirley@mrfitzpatricks.com
www.mrfitzpatricks.com