In this presentation, we focused on 5 metrics to evaluate a site with Google Analytics: number of session, convertion rate, bounce rate, gender and age.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
In this presentation, we analyze the economical and financial results of an important italian wine brand and suggest some strategies to improve the management
Project - Social Media Listening, Motta MilanoMarco Cucco
In this study, I analyse an advertising campaign of an important Italian brand, Motta Milano. In particular, I focus on the social media listening, analyzing the sentiment and the reputation about Motta with software as Analytics, Google Trends, SimilarWeb, Buzzsumo, Talkwalker.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
In this presentation, we analyze the economical and financial results of an important italian wine brand and suggest some strategies to improve the management
Project - Social Media Listening, Motta MilanoMarco Cucco
In this study, I analyse an advertising campaign of an important Italian brand, Motta Milano. In particular, I focus on the social media listening, analyzing the sentiment and the reputation about Motta with software as Analytics, Google Trends, SimilarWeb, Buzzsumo, Talkwalker.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
In this work, we focused on the Corporate Social Responsability. First of all, we explain what it means. Then, we compare two important car company BMW and Volkswagen.
In this work, we focused on the Corporate Social Responsability. First of all, we explain what it means. Then, we compare two important car company BMW and Volkswagen.
In this project we focused on which are the fundamental steps to set a new brand and share awareness and reputation: defining the audience, raising a differential, collaborate, innovate, validate and cultivate.
Presentation - Lanzamiento de nueva marcaMarco Cucco
In this presentation we show which are the fundamental steps to set a new brand and share awareness and reputation: defining the audience, raising a differential, collaborate, innovate, validate and cultivate.
In this project we suggest how to improve the offer of two big techo companies, as Mediaworld and Uniero. In the last part, we also imagine how to create a new one.
In this presentation we create a Digital Marketing Plan, focusing on all the aspects: user persona, customer journey, Influencer & Digital PR, email marketing, newsletter, advertising, SEO, content creation and social media.
Presentation - Il biologico, scommessa o certezzaMarco Cucco
Statistic analysis of the biological sector, in order of studying the target (age, education, salary, gender, nationality). We use Microsoft Excel for the statistic analysis.
Project - Il biologico, scommessa o certezzaMarco Cucco
Statistic analysis of the biological sector, in order of studying the target (age, education, salary, gender, nationality). We use Microsoft Excel for the statistic analysis.
Project - Competition analysis of the amusement parks sectorMarco Cucco
In these project we study the Italian amusement parks sector in order to discover the best KPI, practises and strategies. We use a bank data and SPSS as statistic software.
In this work, we focused on the Corporate Social Responsability. First of all, we explain what it means. Then, we compare two important car company BMW and Volkswagen.
In this work, we focused on the Corporate Social Responsability. First of all, we explain what it means. Then, we compare two important car company BMW and Volkswagen.
In this project we focused on which are the fundamental steps to set a new brand and share awareness and reputation: defining the audience, raising a differential, collaborate, innovate, validate and cultivate.
Presentation - Lanzamiento de nueva marcaMarco Cucco
In this presentation we show which are the fundamental steps to set a new brand and share awareness and reputation: defining the audience, raising a differential, collaborate, innovate, validate and cultivate.
In this project we suggest how to improve the offer of two big techo companies, as Mediaworld and Uniero. In the last part, we also imagine how to create a new one.
In this presentation we create a Digital Marketing Plan, focusing on all the aspects: user persona, customer journey, Influencer & Digital PR, email marketing, newsletter, advertising, SEO, content creation and social media.
Presentation - Il biologico, scommessa o certezzaMarco Cucco
Statistic analysis of the biological sector, in order of studying the target (age, education, salary, gender, nationality). We use Microsoft Excel for the statistic analysis.
Project - Il biologico, scommessa o certezzaMarco Cucco
Statistic analysis of the biological sector, in order of studying the target (age, education, salary, gender, nationality). We use Microsoft Excel for the statistic analysis.
Project - Competition analysis of the amusement parks sectorMarco Cucco
In these project we study the Italian amusement parks sector in order to discover the best KPI, practises and strategies. We use a bank data and SPSS as statistic software.
2. 1° – SESSIONI
Indica il numero totale di sessioni nell'intervallo di date (1
giugno – 31 ottobre 2016).
Una sessione corrisponde al periodo di tempo in cui un
utente interagisce con il sito web.
Possiamo notare come il numero di sessioni sia
mediamente omogeneo per tutto il
periodo di riferimento.
Le sessioni risultano più alte della media
nei mesi di giugno e ottobre, mentre nel
periodo estivo ne osserviamo un calo,
in particolare vediamo un picco negativo
tra fine giugno e inizio luglio.
3. 2° – CONVERSIONE
Indica la percentuale di sessioni che hanno dato origine a
una transazione e-commerce.
Possiamo osservare che il tasso di conversione resta in
media sotto al 3%.
Tuttavia vanno sottolineati due picchi che superano la
media a fine giugno (con una conversion rate di circa il
5%)
e un altro a fine agosto (del 3,07%).
Dobbiamo però anche registrare un
tasso pari allo 0% nella prima metà di luglio.
4. 3° – NUOVI E DI RITORNO
Rappresenta il numero di utenti nuovi (alla prima visita) o
di ritorno.
Il totale di visitatori è pari a 390.783, di cui
il 79% è rappresentato di nuovi visitatori, mentre
il 21% sono i visitatori di ritorno.
In generale notiamo che i nuovi visitatori
hanno un bounce rate molto alto (50%),
sono meno attivi e soprattutto
convertono meno: 0,58% contro
il 3,50% dei visitatori di ritorno.
5. 4° – SESSO
Indica il sesso degli utenti.
Il numero di utenti maschi rappresenta il 73%
del totale, le donne sono il 27%.
Nonostante la netta maggioranza di utenti
di sesso maschile, per quanto riguarda le
conversioni sono le donne a far registrare
un tasso più alto: 1,70% contro 1,22%.
6. 5° – ETÀ
Indica l’età degli utenti.
La fascia di età più rappresentata è quella che va dai
18 ai 34 anni, per un totale del 75%.
Tuttavia la fascia 35-44, pur consistendo solo
nel 20% totale, è quella che converte
maggiormente (1,89%), mentre quella dai
18-24, pur essendo molto numerosa
è una di quelle che ha un conversion
rate minore (0,95%).