Managers should focus on engaging audiences with attention-grabbing introductions, conveying three key points in the main body using facts and examples, and motivating action with summaries and clear calls to action in the conclusion. The document recommends following the "rule of three" to promote remembering, and repeating messages to overcome forgetting. Managers are advised to tell audiences what will be covered and the benefits of listening up front, in the middle, and at the end.

1. Key skills for managers
More:
Than:
1

2.  The law of attention -
be boring and promote sleep
 The law of forgetting –
keep reminding to hammer home
 The rules of remembering
the rule of three is highly sticky
2

3. Tell them what
you need them to
know
Tell them what
you’ve told them
3

4. Introduction
•Tell them what you
are going to tell them
•Grab attention-
•What's in it for me?
•Your credibility
Main Body
•Tell them three
main points
•Convince – needs
and solutions
Conclusion
• Tell them what
you’ve told them
• Motivate -
visualize and call
to action
4

6. ENGAGE!
• Grabbing
attention
• Credibility
• Reasons to
listen
THREESECTIONS
•Three sections
•Facts
•Ideas
•Compelling
reasons
•Examples
•Solutions
MOTIVATE
•Summary
•What will
happen if….
•What you
need them to
do