Notes for marketing students of bba curse

2.  Risks and failures are part of the growth journey, but they must iteratively
build rather than reduce confidence, reliance, and conviction.
 “Failure is merely the down payment one must give on the way to
learning, growth, and ultimately, success,” Ronnie affirms. “Failures are a
comma, a brief pause,” he adds.
 “Real self-confidence comes through knowledge – and knowledge comes
through lifelong learning,” he explains. The more you know, try,
experience, and learn, the more confident you feel. For example, Ronnie
took a data science course to improve his marketing skills.

3. Instead of an entitlement mindset and complaining
attitude, it’s better to be a self-starter and take control.
Positive problem-solvers get further ahead in life, Ronnie
a f f i r m s .
It is one’s responsibility to improve career prospects, not
the company’s. Being a person with possibilities and a
plan will bring more rewarding work opportunities and
d e c i s i s .

4.  “Through effective listening, you can motivate and inspire your
team,” Ronnie writes. It is more than hearing and involves focus,
attention, absorption, understanding, feedback, and empathy.
 Distractions like mobiles should be avoided, and one should not
“tune out” while others are speaking. “Listen to absorb, not just
react,” he emphasises.
 It helps to summarise conversations and follow-up with customised
rather than generic responses. “Listening doesn’t equal obeying,”
Ronnie cautions – one can still take independent decisions.
 Listening, expressing gratitude, and giving feedback apply not just
to seniors but to peers as well. Listening helps bring in fresh
thoughts and ideas.

5.  In times of rapid change or crisis, lifelong learning helps future-
proof careers. Continuous structured learning helps improve hard
and soft skills and navigate the crossroads in life.
 Specialisation helps stay relevant via online resources, certification,
and learning from experts, Ronnie suggests. Learnings stick through
deep and interactive experiences.
 This helps deal with the “trucks” (dangers) and “trends” (new
opportunities) that are inevitable in today’s world. Passion, or badly
wanting something, is key to motivate learning.

6.  Other than in government jobs, fast change is the rule, not stability.
Coasting along at a mediocre grade is not enough – it can lead to
stagnation or becoming obsolete, Ronnie cautions.
 “High-growth employees view each day as a chance to step up, learn
new skills and information, and actively solve problems,” he
describes. They are active volunteers, problem-solvers, voracious
readers, and eager learners.
 The desire for contentment or more family time is understandable,
but a proper balance needs to be found for long-range success.
Setting and working towards future goals helps in this regard.