2.
Founded in 1908 in Flint, by William C. Durant.
Global headquarter -Detroit
Employs -approximately 209,000 people
It does business in 120 countries.
GM’s highest sales are reported from China, followed by the United
States, Brazil, the United Kingdom, Germany, Canada, and Russia.
Total 13 brands(
Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Isuzu,
Jiefang, Opel, Vauxhall, and Wuling – under its umbrella)
3. General Motors in India
Headquarters- Gurgaon, Haryana.
Production capacity -385,000 vehicles per year.
Technical centre (Bangalore)Focuses on research and development, vehicle engineering activities, purchasing and
financial support services, and vehicle engine and transmission design.
BUSINESS EXPANSION
1928 - Assembling Chevrolet cars, trucks and buses.
Tie-up with Hindustan Motors to build Bedford trucks, Vauxhall cars, and off-road
equipment.
1994- General Motors India Private Limited (GMIPL) was formed as a 50-50 joint venture
between GM and Hindustan Motors.
1999 - GMIPL started out producing and selling Opel vehicles.
Till 2003, the company continued to produce Opel cars. (Later, it switched to producing
Chevrolet vehicles at the same plant).
2009- Joint Venture with SAIC (Shanghai Automotive Industry Corporation)
4.
Daniel Akerson - Chairman of General Motors since January 2011.
Steve Girsky- Vice Chairman, Corporate Strategy and Business
Development of GM.
Thomas Stephens - Vice Chairman and Chief Technology Officer of
GM.
Nick Reilly - Vice President of GM Europe.
Michael Milliken - Senior Vice President and General Counsel.
Nick Cyprus - Vice President and Chief Accounting Officer.
Terry Kline - Vice President, Information Technology and the Chief
Information Officer.
Chester Watson - General Auditor.
5.
General Motors is headquartered in Detroit, Michigan, and the world’s
largest automaker, by vehicle unit sales, in 2011.
Main four regional segments are:
GMNA
GME
GMIO
GMSA
6. Currency in
Millions of US Dollars
Dec 31
2008
Dec 31
2009
Dec 31
2010
Dec 31
2011
TOTAL REVENUES
148,979.0
104,589.0
135,592.0
150,276.0
GROSS PROFIT
6,930.0
-2,475.0
17,512.0
19,586.0
OTHER OPERATING
EXPENSES, TOTAL
20,557.0
11,747.0
11,537.0
12,047.0
OPERATING INCOME
-13,627.0
-14,222.0
5,975.0
7,539.0
NET INTEREST EXPENSE
-1,699.0
-5,550.0
-420.0
68.0
EBT, EXCLUDING UNUSUAL
-20,724.0 -16,909.0 7,416.0
ITEMS
EBT, INCLUDING UNUSUAL
-29,285.0 103,051.0 7,175.0
ITEMS
11,038.0
9,177.0
NET INCOME
-30,943.0 104,821.0 6,172.0
9,190.0
NET INCOME TO COMMON
INCLUDING EXTRA ITEMS
-30,943.0
104,690.
0
4,668.0
7,585.0
NET INCOME TO COMMON
EXCLUDING EXTRA ITEMS
-30,943.0
104,690.
0
4,668.0
7,585.0
9.
For talented individuals, growth opportunities at GM are as vast as the world
itself. There are several programs that are run by GM to enhance the skills are:
GM Jumpstart Jumpstart is a unique program for new GM employees.
Its role is to encourage new hire enthusiasm by fostering networks and
cross-divisional relationships.
The program provides a channel that increases communication and
networking among all new hires and assists in the on boarding
experience.
GM Tech EducationGM's Technical Education Program is a global, award-winning continuing
education initiative that delivers current and emerging education to our
technical community. Program named as GM automotive service educational
program The program provides high quality, flexible education from worldrenowned universities—all made easily accessible for GM employees.
10.
One of the largest corporate educational programs in the world.
There are 14 functional colleges tied to GM's global processes that are
charged with developing curricula tailored to the unique challenges facing
each GM business sector.
The 14 colleges within GML are:
1. Communications;
2. Engineering;
3. Finance;
4. Global Purchasing and Supply Chain;
5. Human Resources / Labour Relations / Health & Safety;
6. Information Technology;
7. Leadership;
8. Legal;
9. Manufacturing;
10. Product Planning & Program Management;
11. Public Policy;
12. Quality;
13. Sales,
14. Service and Marketing.
11. At GM, diversity includes different cultures, generations, experiences, ideas
and backgrounds. Their diversity helps them best serve and understand the
customers in global marketplace.
key focus areas
Customers
Emoloyees
Community
Dealers
Suppliers
12.
CUSTOMERS-
Around the world in more than 180 countries.
Feedback mechanism.
Insight from diverse workforce helps them exceed customer needs.
EMPLOYEES-
Diversity enables all employees to perform at their highest potential.
Helps attaining personal and professional goals.
General motors invest in educating and training the employees.
General motors sponsor 12 different employee resource groups.
Resource groups serves as vital communications link between senior
leadership and the ideas and thoughts of employees.
COMMUNITIES - The GM Foundation puts an emphasis on diversity in supporting:
Education, Health and Human Services, Environment and
Energy, and
Community Development initiatives mainly in the communities.
SUPPLIERS-
First automotive OEM to establish a formal supplier diversity program
in 1968.
To develop a competitive and diverse supply base.
GM currently works with over 200 certified minority and womanowned businesses in the USA and Canada. Scope of the program
includes:
1. Minority-Owned Business Enterprise (MBE)
2. Non-Minority Women-Owned Business Enterprise (WBE)
3. Small Business Administration (SBA)
14. DEALERSGM Dealer Development- is the umbrella organization supporting GM's
diverse dealer network. Its mission is to create a profitable dealer network
across all GM brands that reflects consumer diversity in the United States.
The GM Dealer Development organization supports three specific programs:
Minority Dealer Development (MDD)
It was launched in 1972.
Its focus is on developing, building and retaining a profitable minority
dealer network in the United States.
The GM Women’s Retail Network (WRN)
It was launched in 2001.
It was developed exclusively to attract and develop women dealers in
automotive retail management and other stakeholders working
together to achieve profitability, growth of GM women dealers.
The National Candidate Program
It is the training and development arm of the Dealer Development
program.
Its mission is to prepare minority and women candidates to become GM
dealer operators/owners.
15.
Autonomous Driving: Reducing Accidents and Increasing Independence
Electric Vehicles (EV): Fully Electric, Emission-Free Driving
Hydrogen Fuel Cells: Reducing Dependence on Gasoline
Mobile Applications: Keeping you Connected
16.
Promotion: GM & U Ambassador
Newspapers & Magazines: The New York Times
Power position Ads
Television: ESPN, FOX
Magazines: Rolling Stone
Internet: Face book, YouTube etc
Website/ CARS.COM
Ad brands Accounting Assignment: 6700 Brands
ADVERTISING BUDGET
Budget for Ads by General Motors in 2011:
$4.48 billion
$ 1.1 billion in US
General motors spent $10 million for Face book Ads.
Decided to reduce budget for Facebook.
17.
Toyota Motor Corporation (Japan)
No. 1 rank in car market
Ford motor Co. (USA)
Same country
Volkswagen AG (Germany)
Produced 5,271,776 Cars
Sold 8.015 units
(GM sold 9.025 units)
Nissan Motor Co. Ltd (Japan)
6th largest Automaker
Honda Motor Co. Ltd (Japan)
more facility with Technologies
Fiat SPA (Italy)
Produced 2,046,060 units in 2011
Hyundai (South Korea)
8th Rank in world
Others Competitors: BMW, Mitsubishi Motors, Suzuki etc
Maruti Suzuki
Tata Motors
Mahindra & Mahindra
