This document provides a project report that compares Tata Photon+ (prepaid) and 3G services. It discusses Tata Group's background in telecom and an overview of the Tata Photon+ product. The research methodology used questionnaires with 100 respondents to study awareness and customer satisfaction of Tata Photon+ vs 3G. Key findings show that most respondents use dongles daily and prefer Tata Photon+ for its network coverage, while 3G is preferred for download speed. Suggestions include making Tata Photon+ more flexible and improving speed and range. The conclusion is that both products have positives and negatives, and Tata Photon+ should focus on cost and expanding coverage.

1. PROJECT REPORT
ON
TATA PHOTON+(Prepaid) VS 3G

2. ABOUT TATA GROUP
• Tata Teleservices Limited spearheads the Tata Group's
presence in the telecom sector.
• The Tata Group had revenues of around US $75 billion in
financial year 2008-09, and includes over 90 companies, over
350,000employees worldwide and more than 3.5 million
shareholders.
• Incorporated in 1996, Tata Teleservices Limited is the pioneer
of the CDMA1x technology platform in India.
• TATA also had a joint venture with NTT DOCOMO of Japan,
and offers differentiated products and services under the TATA
DOCOMO brand name.

3. ABOUT TATA PHOTON +
Tata Teleservices Limited, the mobile service provider who has
launched there new usage tariff for its lightning speed mobile
broadband device Photon Plus.
UNIQUE SERVICE POINT OF TATA PHOTON+
1. CDMA.
2. 874 MHZ.
3. ROAMING FREE.
4. DEEP PENETRATION IN THE WALLS.
5. CLEARITY.

4. To study the awareness of product regarding Tata photon+
(prepaid) & 3G.
To check the customer satisfaction regarding TATA photon+
(prepaid) vs 3G.
To compare TATA photon+(prepaid) with 3G.

5. RESEARCH METHODOLOGY
Research design use for it is Exploratory and Descriptive.
For our research project we are using primary source
(questionnaire) as well as secondary source.
Sample size of the study is 100 respondents.
Sample technique used for the study is Non – Probability /
Convenience sampling.
Sample unit for study is Youth of Jalandhar.

6. Findings
Majority of respondents are from age group of 18yrs-25yrs & among
them most of them are males.
Most of the respondents are having qualification of senior secondary
followed by under graduates & Post graduation.
Majority of respondents i.e 72% are making use of dongles and only
28% respondents are not using dongles.
Maximum customers are using TATA photon+(prepaid).
Most of customers are using dongle daily followed weekly & fortnightl

7. We can say that majority of respondents are facing problems
sometimes while using dongle.
Majority of 3G respondents have problem with network coverage.
Few of customers are satisfied with the speed TATA photon+(prepaid).
Majority of respondents are using dongle for their personal usage.
Here respondents said that network coverage is the special quality
of TATA photon+, whereas 3G respondents said that downloading
speed is the quality of 3G.
Majority of respondents are neutral about the satisfaction level of
the product. TATA photon+(prepaid).
Majority of respondents gets suggestion from their friend circle
followed by retailer, family and business associated.

8. SUGGESTIONS
• Competition is very tough so TATA photon+ (prepaid) should come
with flexible or extra benefit so that they can capture more
market share.
•TATA photon+ (prepaid) should work on speed as it matter a lot in
today’s world. People prefer internal with fast speed.
•Range is important parameter while purchasing a connection effort
should be made to improve its range especially during bad
weather conditions.
• TATA photon+ (prepaid) should try to made its customers fully
satisfied through better service & plans as it will result in positive
word of mouth and ultimately it will help them to increase its sales.

9. LIMITATIONS
 Indifferent Attitude
 Biased information
 Due to busy schedule of the respondents, there was delay in
collection of data.
 Time and money constraint.
 Research is limited to Jalandhar city only and cannot be generalised
to whole of INDIA.
 Sometimes people do not give appropriate information and fill the
questionnaire just for the sake of fun.

10. CONCLUSION
This study was designed to examine the TATA Photon+ (prepaid) vs 3G.
The various dimensions studied in this regard which one is better and
what kind of improvements we need to make the product better.
From the study it is analyzed that both products have positive as well
as negative market. As TATA Photon+ provides clarity, better range,
downloading speed and update information but at the same time
customers said that the cost of monthly plan was too costly.
There should be a three monthly plan for unlimited usage.
Provide the same service Villages, small town, back ward areas
also for the better growth and development.