This document summarizes key influences and cultural symbols of Germany, Australia, and Canada. It then describes the creator's process of designing a unified logo and naming a new concept called Modu that combines elements from each country. This includes experimenting with different logo designs, potential names that incorporate words from each place, and a plan for a video featuring musicians from all three locations.

1. MODU
Cristina El Shahawi

2. Germany Australia Canada
Cristina El Shahawi
INFLUENCES

3. Germany
• Electric Vehicle index puts Germany in third
most likely to lead the revolution
• Seventeenth best EPI score at 73.2
• Took second place for renewable energy
investment
Cristina El Shahawi
INFLUENCES

4. Cristina El Shahawi
National Symbols
Coat of Arms Iron Cross
INFLUENCES

5. Cristina El Shahawi
Architecture
Reichstag Inside the Reichstag
INFLUENCES

6. Cristina El Shahawi
Cultural Symbols
Crosswalk Symbol German Horn
INFLUENCES

7. Australia
• 619 vehicles per 100 people, fourth ranked
• Strongly influenced by aboriginal culture
• Architecture is influenced by the ideals of the
Australian Art
Cristina El Shahawi
INFLUENCES

8. Cristina El Shahawi
National Symbols
Coat of Arms Common Wealth Star
INFLUENCES

9. Cristina El Shahawi
Architecture
Sydney Opera House Webb Bridge
INFLUENCES

10. Cristina El Shahawi
Cultural Symbols
Boomerang Bull Roarer
INFLUENCES

11. Canada
• 1,408,900 km of paved road, fifth in the world
• 563 vehicles per 100 people, seventh ranked
• The worlds leading producer of hydro-
electricity
Cristina El Shahawi
INFLUENCES

12. Cristina El Shahawi
National Symbols
Coat of Arms Royal Standard
INFLUENCES

13. Cristina El Shahawi
Architecture
CN Tower Brentwood Skytrain
INFLUENCES

14. Cristina El Shahawi
Cultural Symbols
Maple Leaf Aboriginal Art
INFLUENCES

15. Cristina El Shahawi
National Symbols
Coat of Arms Royal Standard
INFLUENCES

16. Cristina El Shahawi
Unification
Logo Design
Sky Train Sydney Opera House Reichstag

17. Cristina El Shahawi
Logo Design

18. Cristina El Shahawi
Logo Design
Too bold, the
lines are too
thick
Lighter, more
complete

19. Cristina El Shahawi
Name Creation
• Germany (German)
– Landung meaning charge
• Australia (English)
– Bitumen meaning asphalt road
• Canada (English)
– Down
Aa

20. Cristina El Shahawi
Name Creation
Landung
Bitumen
Down
Meowdu
DU
ME
OW
Aa

21. Cristina El Shahawi
Name Creation
Modu
Meowdu
Aa
Meowdu seemed too stretched out,
Modu is easier to recognize

22. Cristina El Shahawi
Video
Aa

23. Cristina El Shahawi
Video
Aa German drums
Canadian guitar player
Australian aboriginal
MODU