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The document summarizes a business communication presentation about a new product made from recycled materials. It describes the product, its target customers as low-income families and furniture shops, materials including wood, cotton, old cloth and aluminum. It explains why the product is better than alternatives by being recycled, innovative and affordable. It also discusses how the product will be marketed through promotion, media and advertising, how it can be profitable by being cheaper than competitors and environmentally friendly, and provides cost and pricing details.
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The document discusses various attributes that comprise a product including:
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- 1. Business Communication Presented by Yew Kok Rui Chong Chin Nam Tan Mun Ping Lim Teck Yoong
- 2. • • • • Name of the product Name of inventor/entrepreneur Name of company Illustration of the product
- 3. How unique is the business idea?
- 4. Who is the customer (target market)? • Low-Income family • Furniture Shop
- 6. Why should listener buy our product ? • Price is cheap • Easy to remove • Good quality • Nice design
- 7. Why is the product better than comparable alternatives? •Recycle •Innovation •Best Prices •Quality
- 8. How does the product reach the customer? • • • • Promotion Media Advertising Public Relations
- 9. Can the product make money? • Yes • Cheaper then other competitor • Caring the earth
- 10. What are the cost involved?
- 11. What price can be asked? =6 =3 =4 =3 =2 =2 Total =RM20 => RM 30 per unit
- 12. •