McDonald's began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. It has since grown to become the world's largest chain of hamburgers and fast food restaurants, serving around 69 million customers daily in 119 countries. McDonald's business model focuses on franchising over 80% of its 34,000+ local restaurants worldwide in order to deliver consistent customer experiences while driving profitability. The company manages its business across key geographic reporting segments including the US, Europe, Asia/Pacific, Middle East and Africa, and Other Countries & Corporate.

3. Prepared By: Abdul Fatah Hamidi
Training: Business Communication and Employability Skills
Afghanistan Financial Services (AFS)
Date: 16/04/2013

4. Outline:
• History
• Company Profile
• Strategic Direction
• Reporting Segments
• Restaurant Ownership

5. o History
• Is the world's largest chain of
Hamburgers and fast foods
restaurant.
• Serving around 69 million
customers daily in 119 countries.
• Headquartered in the United
States

6. • The company began in 1940 as a barbecue restaurant operated
by Richard and Maurice McDonald.

7. o Company Profile:
• McDonald’s is the leading global foodservice retailer with more than
34,000 local restaurants.
• Serving approximately 69 million people in 119 countries each
day.
• More than 80% of McDonald’s restaurants worldwide are owned and
operated by independent local men and women.

8. o Strategic Direction:
• The strength of the alignment among the Company, its franchisees
and suppliers (collectively referred to as the System) has been key to
McDonald’s success.
• This business model enables McDonald’s to deliver consistent,
locally-relevant restaurant experiences to customers and be an
integral part of the communities we serve

9. o Reporting Segments:
• The business is managed as distinct geographic segments that
include:
• US
• Europe
• Asia/Pacific, Middle East and Africa (APMEA)
• Other Countries & Corporate(OCC)
• including Canada, Latin America…

10. o Restaurant Ownership:
• We view ourselves primarily as a
franchisor and believe franchising
is important to delivering great customer
experiences and driving profitability.
• At end of year 2010, 80% of McDonald’s
restaurants were franchised , of the total
McDonald’s restaurants worldwide

11. • Nearly 59% are conventional franchisees
• 21% are licensed to foreign affiliates or
developmental licensees.
• Nearly 20% are Company-operated