The document discusses UNDP's involvement in developing tourism in Zaamin, Uzbekistan. It describes how UNDP helped build capacity through training, developed infrastructure like guesthouses, and established a branding strategy. These efforts led to increased tourism, additional income, and expanded seasons. UNDP also helped establish partnerships and presented the Zaamin model to other regions. Challenges remain around regulations and the border zone. Beyond tourism, UNDP also helped provide information and streamline administration in Zaamin.

2. About Zaamin
 Located in the mountain area of Djizak region
 Altitude: 2500 meters above the sea level
 Population: 153,500 people
 Area: 2,86 thousand square km
 Forest: 16828 hectares
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3. Zaamin – touristic potential
 Picturesque mountainous ecosystem
 Fresh and healthy air
 Endemic flora and fauna of Zaamin
National Park and State Reserve
 High recreational value
 Cultural diversity : mix of sedentary
and nomadic civilizations
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4. Zaamin before UNDP involvement
• Low economic potential
• Massive unemployment
• Local people in Zaamin are known to be inert
(therefore, project started targeting active women first)
• Touristic potential was not fully explored, yet Zaamin was
nominated to UNESCO world heritage list in 2008
• Most visitors came from neighboring regions, low awareness
in Tashkent
• Tourism season – 3 months (only summer)
– limited to health tourism
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5. Policy advice
(scalability)
How area-based
development
Branding of
territory (demand
approach was Capacity building
(supply side)
side) applied by UNDP
in Zaamin?
Infrastructure
development
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6. Policy advice
Aligning to
Touristic Government
Public-Private Joint Action Sector programme on
Partnership Plan with Analysis tourism
Analysis partners development in
(pros & cons)
Djizak region
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7. Capacity building
Skills training courses
Over 50 families, entrepreneurs attended special
courses on guesthouse business
10 Tour-guides were trained among local people
Over 8 cultural and entertainment programmes were
developed, provided at guest houses
Organized study tours to guest houses in Tashkent and
Farish (linking with GIZ experience), dots connected
between local guest houses, tour operators in
Tashkent, MFA etc
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8. Infrastructure development
(UNDP’s efforts)
Upgraded sanitary Installed information Investment proposals
conditions in 5 banners and roadside signs on construction of facilities
guesthouses in Zaamin National Park
Developed tourist routes Designed 3 yurts as souvenir shops
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9. Infrastructure development
(Spin-off effect)
12 guesthouses & 1 mini Roads are being upgraded
hotel are established
350 m Alpine ski track constructed Tourism Association was established
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10. Branding of Zaamin
Developed branding and
marketing strategies
Original Logo & slogan
Public service announcement
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11. Branding of Zaamin (cont.)
Organization of info-tours for media
and tour operators
Participation in international fairs & events
www.zaamin.uz, social media
(Facebook, Twitter etc)
Production of visibility materials
and souvenirs with logo
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12. www.zaamin.uz www.lgsp.uz 12

13. Impact
 Increase in # of guest houses (up to 12)
 Mini hotel Grand Zaamin
 Increased tourist inflow
 Additional income source
 Skilled personnel in hospitality services
 More visibility in social media
 Expansion of tourist season, including
winter
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14. Impact (cont)
 Tourism development model of
Zaamin presented in other regions
of Uzbekistan
 Navoi, Samarkand, Andijan and Nuratau
 Building a partnership between
Zaamin and Garmish-Partenkirhen
(Germany)
 Winter tourism development
 Technical feasibility assessment
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15. Future plans
 Scaling up of the rural tourism development model in other regions
 Establishment of partnership between UNDP and NC “Uzbektourism” (MOU)
 Wide dissemination of promo materials through National Company
“Uzbektourism” and Chamber of Commerce and Industry, etc.
 Further trainings for Zaamin’s community entrepreneurs
 Raise awareness about historical values of Zaamin (Codifying knowledge on
historical site Mihkala)
 Further promotion of touristic potential of Zaamin in domestic and
international tourist fairs
 Further support of www.zaamin.uz
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16. Challenges
 Administrative and regulatory barriers
 difficulty in obtaining licenses by tour operators
 difficulty in registering foreign tourists
 high entry fees for foreigners to Zaamin National Park and State
Reserve
 not all national partners have a common understanding of
benefits from tourism development in Zaamin
 Border zone
 Eco-Tour routes cannot be expanded further due to border
security regulations
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17. Apart from tourism
UNDP did in Zaamin …
Access to information: Established Information Center
within the Khokimiyat of Zaamin district, trained the
staff, supplied with ICT equipment
Developed the website of Information center in the
social network «ZiyoNet»
Streamlining public administration: introduced
Electronic document management system in the
Khokimiyat of Zaamin district
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18. www.zaamin.uz www.lgsp.uz 18