The document discusses digital media marketing and social media. It notes that social media is more about sociology and psychology than technology. It introduces Dominick Bonny, the owner of a digital media company, and discusses some basics of digital media marketing like focusing on owned media and understanding your audience. It also discusses choosing the right tools, creating advocates for brands, and why digital media marketing matters in today's technology-focused world.

2. “ S O C I A L M E D I A
IS MORE
ABOUT
SOCIOLOGY
AND
PSYCHOLOGY
THAN I T IS
ABOUT
T E C H N O L O G Y . ”
– BRIAN SOL IS

3. WHO I AM – DOMINICK BONNY
• CO-OWNER, DIGI TAL MEDIA NORTHWEST AND
FOUNDER OF STRATEGICAL LY SOCIAL .
• WSU ALUM, JOURNAL IST , WRI TER, PHOTOGRAPHER,
VIDEOGRAPHER AND SOCIAL MEDIA ADMINISTRATOR.
• WORK WI TH CL IENTS WI TH L IKE THE WENATCHEE
WORLD, WENATCHEE CHAMBER OF COMMERCE, VISI T
WENATCHEE, THE WENATCHEE VAL LEY MUSEUM AND
MANY MORE.

4. THE BASICS OF DIGI TAL MEDIA
MARKET ING
• Don’t overlook owned media (i.e. your website and
newsletter).
• All roads should lead back to owned media.
• Create a strategy: who is your audience? What media
to they consume? What are their buying habits?
• Make a plan: create a content schedule and start
amassing a cache of content.

5. CHOOSING THE RIGHT TOOLS FOR
THE JOB
• Different organizations need different marketing tools.
• While Facebook is still the predominate social platform
(especially here in the Wenatchee Valley) digital media
consumers are becoming rapidly more varied in their
social media usage/habits.
• Avoid biting off more than you can chew though. I
advise starting with two and building out once you’ve
gained your footing.

6. CREAT ING A MOVEMENT
• The principles of social media are nothing new. Mark
Granovetter’s work in the 70s is the basis of these
theories.
• The best way to impact many people is by having a
large network and then sharing novel content (i.e. viral
content, or having the potential to go viral).
• Creating online advocates for your brand is an important
step. People won’t believe you, but they’ll believe their
friends.

7. WHY DIGI TAL MEDIA MARKET ING
MAT TERS
• When’s the last time you used a phone book?
• This year, for the first time ever, millennials surpassed
baby boomers in buying power. Think about the
commercials you see on TV…
• Smart tech device use is at an all-time high and no one
ever takes a step back in tech when getting a new phone.
• A business’ online reputation has a huge impact on
revenue, whether companies want to admit it or not.

8. Questions?