12. “We apologize that fans have felt
like their posts are being deleted
and while we never intend to pull
anyone’s comments off our wall,
we do comply with Facebook
guidelines and remove posts that
use foul language, have repetitive
messaging, those that are
considered spam-like (multiple
posts from a person within a short
period of time) and are menacing
to fans and employees.”
13. Volkswagen – SWOT Analysis
Big Facebook
presence
Interactive Instagram
and Twitter
They do not have a
variety of Twitter
Handles.
Don’t interact with
customers much
14.
15. Volkswagen – SWOT Analysis
Big Facebook
presence
Interactive Instagram
and Twitter
They do not have a variety
of Twitter Handles.
Don’t interact with
customers much
The Twitter Handles are not
in a variety of languages.
Honda has many Twitter
Handles - VW could also
replicate a similar
system.
Customers might not
follow them anymore due
to weak interaction
Risk of negative
comments and
inappropriate content on
FB statuses
16. Honda – SWOT Analysis
Every country has a personal
Twitter Handle eg.
@HondaCanada, @Hondaespagnol
Twitter is very interactive and
Informal
Interactive Social Media Campaigns
E.g Project Drive in
On Instagram their pictures focus
on everyday life, not soley the Cars.
Project Drive In is a good
campaign, but there is little
connection to the Honda brand
Maybe too many different Twitter
Handles, its hard to get to what
you need.
Become more interactive via
Facebook.
can only see the news if you
like the fb page.
Risk of negative
comments and
inappropriate content in
hashtag campaigns
17. Conclusion
Honda has a more effective Social Media Strategy
and this is reflected in its Social Media presence
Honda has appointed a dedicated Social Media
Agency called Cake, to deal with its social media
presence.
VW handles social media as an internal job
