An overview of the ProactivBusinessCase process

1. ProactivBusinessCase: Win the Decision

2. “ ProactivKnowledge business case consulting has helped our high-tech project team to win a multi-million dollar internal funding allocation. ProactivKnowledge was key to achieving a positive outcome.” François Miginiac, Directeur Produit GraphTalk AIA, CSC Financial Services SAS CSC is a Fortune Top 150 company

3. 1. What? 2. Why? 3. How ? [Method informed by our ProactivBusinessCase experience and a Harvard Business School approach]

4. 1. What?

5. Add Value, Drive Change: Identify a course of action and argue its benefits benefits rse of action and argue its benefits

6. 2. Why?

7. Demonstrate the value a proposed product or service would generate for your organization

8. Prioritize projects within your group and identify which ones to eliminate

9. Demonstrate the value of a product or service to a customer to make a sale

10. Obtain additional resources for a new project, initiative, or organization

11. Modify an existing offering

12. Invest in a new capability, such as a software program or training

13. Decide whether to outsource a particular function

14. 3. How?

15. Steps: A: Set the Foundations B: Build C: Enhance D: Sell

16. A: Set the Foundations

17. 1. Define a clear problem you want to solve, or opportunity you want to seize

19. 2. Develop a clear opportunity statement

20. 3 . Identify key business objectives for your organization that are relevant to this opportunity

26. B: Build

38. C: Enhance

52. D: Sell

55. Thank you Asian & Pacific area contact European contact