The document summarizes a study presented at the ACME 2018 conference that analyzed the impact of strategy on new product development and performance for small businesses. The study examined how e-commerce sales, serving a wider geographic area, and new product sales related to various measures of business performance. The study found that increased new product sales and adopting e-commerce and expanding service areas were positively associated with improved business performance as perceived by business owners. The conclusions suggested further analysis of these strategies for different industries could provide more insights.