2. As a business owner, you want
to spend a dollar to make $2.
Advertising
is simple.

3. There’s an old saying that
most marketers use:
“ 50% of my marketing works,
I just don’t know which 50%”

4. They pull the trigger wearing
a blindfold and just shoot
in every direction.
It’s bound to hit someone right?
They play the
Shot-gun theory.

5. We like to think of
ourselves as Snipers.
We choose the people we
communicate with, we find
their interests aiming, only to
pull the trigger when it counts.

6. Bricks & Water was named
based on traditional businesses
needing Bricks and Water
(A shop-front and overheads)
to attract customers through
the front door.

7. But where are all
the eyeballs?

8. They’re not
watching TV.
We choose the people we
communicate with, we find
their interests aiming, only to
pull the trigger when it counts.

9. They have their eyes pointing
down. Overseas, they are
starting to create street floor
graphics so when people walk,
they don’t hit lamposts.
So where
might they be?

10. The heads are facing down.
The eyeballs are consumed
by their phones.

11. They’re absorbed in Facebook,
Instagram, Reddit…
the list goes on

12. Most business owners think
this is weird, people taking
selfies, throwing out dumb
comments every hour. But
young people are addicted to
this way of life. They live it.
People are using facebook
instead of email.
What the heck
is Instagram?

13. These people are now 25,
meaning they have life decisions
to make. They have to spend
cash on adult stuff.
These people have a massive
advantage over us oldies.
They grew up with technology,
they live and breath it. Social
media is only warming up and
Facebook shares are shooting
through the roof.

14. But guess what, the fastest
growing market on facebook is
us oldies, we’re catching up.

15. Advertise where
the eyeballs are