The document discusses SCVNGR, a location-based mobile app that allows users to complete challenges and earn rewards for checking into locations. It notes that while the check-in market is highly competitive with network effects and switching costs, the future growth of the smartphone market provides an opportunity for SCVNGR to expand by adding more "game layers on top of the world" beyond simple check-ins.

1. Brendan Quinn

2. agenda
• What is SCVNGR?
• Current Landscape
• The Road Forward
• Social Checkin

3. scvngr
• Boston-based, venture-backed
• Location-based mobile app
• Challenges, Treks, Rewards
• Platform

4. market
• High competition
• Network effects, switching costs
• Incentive-based

5. future
• Decline of the checkin
• Growth of smartphone market
• The “game layer on top of the world”

6. SOCIAL CHECKIN!