The Lyric Theatre is a cultural and arts center located in Lexington, Kentucky that aims to preserve, promote, and present African American culture. It originally opened in 1948 as a movie house and music venue that served the black community. After closing in 1963, it reopened in 2010 and now hosts live shows, radio programs, summer programs, community outreach, and tours. The summary analyzes the Lyric's use of social media including Facebook, Twitter, and its website to promote events.

1. Lyric Theatre
Ann Linton Smith
Located in the heart of the East End of Lexington. Our goal: preserve
promote and present diverse cultures focusing on African-American cultural
heritage.

2. Culrural & Arts Center at 300 East 3rd St.
1948-1963 movie house and music venue, thriving in the black community
Reopened in 2010

3. What's the Lyric do?
Live shows, radio
Summer programs
Community outreach
Tours
"A community rising"

4. Lyric's new new media tools
Facebook group- rather than actual page, many
flyers and upcoming events posted
Twitter- relatively frequent posts, links to website
and links to donate, not all flyers are tweeted
Website- updated, easy to navigate, pleasing to the
eye, includes calendar which is very important
Reviews on Yelp

5. Links
http://www.lexingtonlyric.com
https://twitter.com/lyrictheatrelex
https://www.facebook.com/lexingtonlyric

6. Analysis
Call Lyric and ask who does their website and
social media
Along with local publications and radio coverage, I
think the FaceBook, Twitter, and website promote
upcoming events and reach the eyes of the
community members who are interested in music
and the arts, as well as members of the
neighborhood. Their traditional sign is effective.

7. Strengths
Calendar is easily accessible
Work with Bluegrass Community Foundation
Flyers are printed as well as posted online
Informational, not much missing

8. Weaknesses/Recommendations
Even though FaceBook group has many members,
making an actual page would be more functional
Not all flyers are posted on Twitter
No LinkedIn, however, might not be necessary