The Lyric Theatre is a cultural and arts center located in Lexington, Kentucky that aims to preserve, promote, and present African American culture. It originally opened in 1948 as a movie house and music venue that served the black community. After closing in 1963, it reopened in 2010 and now hosts live shows, radio programs, summer programs, community outreach, and tours. The summary analyzes the Lyric's use of social media including Facebook, Twitter, and its website to promote events.