The document discusses how context strongly influences perception. It explains that the associative context can cause people to confuse a B for a 13 due to their similar shapes. Additionally, aesthetic context can manipulate perception so that circles of equal size appear different sizes. Tilted lines can influence perceptions of motion and certain visual cues can elicit emotional responses. The conclusion emphasizes the importance of developing aesthetic literacy to perceive complexity and effectively interpret visuals for audiences.

1. Group 2
Chapter 1
Solange Maza
Ryan Flynn
Richard Weslock
Chris Massaquoi
Kory Colon

2. The Power of Context
● The B and the 13 discuss how
the associative context has a
strong influence on perception
● The “Power of Context” is so
strong that a person can confuse
and have a hard time
differentiating the B and the 13.

3. Associative Context
How would you respond
to this sign?
Would you take some
flying lessons?

4. Aesthetic Context
● In aesthetic context, our
perceptual processes are
immediate and influential.
● Even when we know we are
being manipulated, we respond
in predictable ways.
● In this Ebbinghaus the circles in
the middle are alike but a
person can perceive the circle in
figure b to be bigger than circle
in figure a.

5. Tilted Horizontal
● We can perceive a tilted horizon
line as a relatively unstable
event. In the car image we can
predict that the car is traveling
fast around the turn.
● Certain lighting, colors and
music can have an immediate
emotional effect on you.

6. Identify Visual Cues

7. Identify Visual Cues

8. Conclusion
Before you can expect to help viewers become more
sensitive to their surrounding and unlearn, at least to
some degree, their habitual ways of seeing, you will have
to acquire a degree of aesthetic literacy that allows you
to perceive the complexities, subtleties, and paradoxes of
life and to clarify, intensify and interpret them
effectively for an audience

9. THE END