This document provides an overview of Sanoma Uitgevers' digital and print reach among the Dutch population, as well as its history and target audience. It notes that 91% of the Dutch population is online, 81% consumes print media, and 73% has visited Sanoma Uitgevers' websites. The document then lists the types of digital advertising solutions Sanoma Uitgevers offers, including content integration, homepage takeovers, custom publishing, and dialogue marketing. It also shares insights into the female potential market, noting that women influence the majority of purchasing decisions.

3. 10.6.2010© Sanoma UitgeversPresentation name / Author

5. OurreachDutch population (13+): 12,4 million91%online81%print73%

6. OurhistoryHISTORY SANOMA DIGITALHISTORY SANOMA UITGEVERSINSPIRATION/UMFELDTARGET AUDIENCEKNOWLEDGETRANSACTION/CONVERSIONPRODUCT KNOWLEDGE360’SA unique combination of a female umfeld, content, trustworthy brands and expertise on women and their interests.DISPLAY/CPMCUSTOM PUBLISHINGNON-SPOT/DIALOGUETEXT/CPCCPL & CPSENGAGEMENTPERFORMANCEAWARENESSPRODUCERRETAILER

8. content, non-spot, integratie, commercieel, kenniscentrum, health, parenting, wellness, beauty, fashion, food, expert, crossmediaal, merken, dialoque, social, marketing-partnerships, advertorial

9. Homepage take-overs and partnerships

10. Content integrationCases van Nivea, Aurum Kitkat Senses zijn ultieme manier voor adverteerders om zich (crossmediaal) te associëren met onze merken en autoriteitPhilipsKitkat

11. Dialogue marketing | Custompublishing

12. Knowledge & content syndication 82% of women: “I can’t live without internet”

13. The female potential71%of all savingaccounts91%of all newhouses92%of all holidays65%of all newcars85%of all purchasedecisions are (co-)made bywomen57%of all cosmeticsfor men57%of all electronicapplicances95%of all furnitureBron: MartiBarletta - Marketing to woman, Vrouwvreemde domeinen 2009 – Sanoma

14. InsightsHonest, real and pure

15. Together, warm

16. Living a meaningful life

17. Simplicity