Presentatie Juan Senor - Mediafacts UitgeverscongresMandy Jolie
This report summarizes innovations in the magazine media industry in 2013. It notes that for the first time, there are clear examples of successful innovations, especially in mobile, big data, video, and native advertising, that are laying out a roadmap for publishers to follow. Major trends over the past year include mobile becoming the dominant platform, and video, programmatic advertising, big data, and native advertising moving from early adoption stages to critical elements of publishing. The report aims to provide guidance to publishers rather than predictions, with case studies of innovations that publishers can learn from.
Presentatie Juan Senor - Mediafacts UitgeverscongresMandy Jolie
This report summarizes innovations in the magazine media industry in 2013. It notes that for the first time, there are clear examples of successful innovations, especially in mobile, big data, video, and native advertising, that are laying out a roadmap for publishers to follow. Major trends over the past year include mobile becoming the dominant platform, and video, programmatic advertising, big data, and native advertising moving from early adoption stages to critical elements of publishing. The report aims to provide guidance to publishers rather than predictions, with case studies of innovations that publishers can learn from.
[1] O documento discute a diferença entre programas paramétricos e macros, onde programas paramétricos definem valores para variáveis e macros definem uma estrutura lógica de variáveis que recebem valores durante a chamada.
[2] Fornece exemplos de cada um e explica que a principal diferença é como as variáveis são controladas e definidas.
[3] Discutem como escrever uma macro passo a passo, começando com identificar o problema, escolher argumentos, verificar argumentos, e estruturar a lógica do programa.
This document provides an overview of whistleblowers and whistleblowing. It defines a whistleblower as a person who exposes misconduct or illegal activity within an organization. Whistleblowers often face reprisal from the accused organization. Legal protections for whistleblowers vary by country, with some providing comprehensive laws and protections while others offer more limited safeguards. The psychological impact on whistleblowers can also be severe, as they frequently experience stress, health issues, and damage to their careers due to retaliation.
X-Cago, Koos Hussem - Mediafacts UitgeverscongresMandy Jolie
X-CAGO is a technology company that digitizes over 6 million articles per month from various publications. It indexes and tags the articles in XML format, and streams them to a content repository for distribution. X-CAGO has patented technology for auto-zoning articles with a single click. It provides digitization services to many publishers and cultural heritage organizations. X-CAGO also helps publications develop digital strategies like e-papers, apps, and monetizing archives through bundling content and various business models.
Dr. Mario R. García discusses two tempos for digital news - a constant 24/7 flow of information updates and curated, edited news packages. He outlines examples of companies excelling at each, like Breaking News for constant updates and NYT Now for curated packages. García emphasizes the importance of clear philosophies for how stories evolve across platforms and considering curated digital editions for different perspectives.
YouTube is a popular publishing platform, especially among 18-34 year-olds, and can be an effective way for brands to engage audiences. Content on YouTube performs much better organically than on Facebook, with 20 times greater engagement rates. Creating authentic content that is tailored for YouTube and leveraging influencers can help content reach larger audiences and generate referral traffic. While content is important, it needs to be paired with the right context and audience to be truly effective for brands on YouTube.
[1] O documento discute a diferença entre programas paramétricos e macros, onde programas paramétricos definem valores para variáveis e macros definem uma estrutura lógica de variáveis que recebem valores durante a chamada.
[2] Fornece exemplos de cada um e explica que a principal diferença é como as variáveis são controladas e definidas.
[3] Discutem como escrever uma macro passo a passo, começando com identificar o problema, escolher argumentos, verificar argumentos, e estruturar a lógica do programa.
This document provides an overview of whistleblowers and whistleblowing. It defines a whistleblower as a person who exposes misconduct or illegal activity within an organization. Whistleblowers often face reprisal from the accused organization. Legal protections for whistleblowers vary by country, with some providing comprehensive laws and protections while others offer more limited safeguards. The psychological impact on whistleblowers can also be severe, as they frequently experience stress, health issues, and damage to their careers due to retaliation.
X-Cago, Koos Hussem - Mediafacts UitgeverscongresMandy Jolie
X-CAGO is a technology company that digitizes over 6 million articles per month from various publications. It indexes and tags the articles in XML format, and streams them to a content repository for distribution. X-CAGO has patented technology for auto-zoning articles with a single click. It provides digitization services to many publishers and cultural heritage organizations. X-CAGO also helps publications develop digital strategies like e-papers, apps, and monetizing archives through bundling content and various business models.
Dr. Mario R. García discusses two tempos for digital news - a constant 24/7 flow of information updates and curated, edited news packages. He outlines examples of companies excelling at each, like Breaking News for constant updates and NYT Now for curated packages. García emphasizes the importance of clear philosophies for how stories evolve across platforms and considering curated digital editions for different perspectives.
YouTube is a popular publishing platform, especially among 18-34 year-olds, and can be an effective way for brands to engage audiences. Content on YouTube performs much better organically than on Facebook, with 20 times greater engagement rates. Creating authentic content that is tailored for YouTube and leveraging influencers can help content reach larger audiences and generate referral traffic. While content is important, it needs to be paired with the right context and audience to be truly effective for brands on YouTube.
The document discusses the nine keys to subscription success: 1) pricing and packaging services, 2) acquiring customers, 3) billing customers, 4) collecting payments, 5) nurturing customer relationships, 6) managing customer accounts, 7) measuring key metrics, 8) iterating based on insights, and 9) scaling the business model. It notes that while subscriptions seem like an easy business model, operationalizing them presents many challenges around integrating billing, payments, customer relationship management and accounting systems. The document advocates giving customers control over their relationship to reduce churn. It also highlights the importance of tracking subscription-specific metrics like annual recurring revenue, churn, monthly recurring revenue and growth to measure the business.
The document discusses how the publishing company Upcoming grew its traffic from 0 to 500,000 in 5 months using growth hacking techniques. It describes Upcoming's content management system which allows for A/B testing, real-time trend monitoring, and personalized recommendations to optimize content for sharing on social media. Examples are given showing how optimized headlines increased clicks by over 50% and shares by over 500% compared to original versions.
The document discusses the potential for an app to support the Sensation electronic dance events brand. It outlines key elements of Sensation events and proposes that an app could increase brand engagement by providing an additional communication channel for fans and new content. The app concept is intended to deepen the legacy and experience of Sensation events and open more doors for event organizers and partners. Factors for the app's success include event support through competitions and switching to the app for communication.
This document discusses changes in customer behavior and the importance of digital marketing strategies. It covers the following key points:
1) The customer journey has changed as customers now research online before engaging with companies directly. This requires digital marketing to focus on customer insight, engagement, and relevant content.
2) Content marketing is important for reaching different stages of the customer journey, from awareness to action. Video, social media, and mobile are also significant platforms.
3) Nurturing leads over time with helpful content increases sales opportunities rather than immediately dropping unready leads. An example funnel demonstrates maintaining engagement after purchase.
4) The document advocates capturing online leads, engaging customers at each stage, and activating them