Blockchain has evolved from being used exclusively for bitcoin (Blockchain 1.0) to also enabling contracts (Blockchain 2.0) to now supporting applications beyond finance (Blockchain 3.0). Major industry consortia like Hyperledger, R3CEV, and others are working on blockchain applications. Blockchains can provide critical operational improvements like reducing reconciliation costs between disparate financial systems from $15-20B by 2022. Blockchain is now being applied in areas like cross-border payments, private securities exchanges, and replacing stock settlement systems to improve post-trade processing.
Access versus dedicated panel: ESOMAR panel conference Dublin 2008Kristof De Wulf
After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel ‘XL Online Panels’ with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality.
Panel duplication and recruitment: ESOMAR panel conference Orlando 2007Kristof De Wulf
As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement “Garbage in, garbage out” more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry.
As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel.
The document provides words of encouragement and advice on dealing with problems and challenges in life. It suggests that while problems and mistakes are inevitable and painful, they can lead to success if faced constructively. It also advises focusing on self-improvement rather than complaining about others or comparing oneself, as well as accepting life's ups and downs with equanimity.
This document provides tips for staying positive in a tough work environment. It discusses negative factors that can be present, such as unrealistic deadlines, lack of support, and job insecurity. It then presents three key ways to change one's perspective: by changing your attitude, thinking, and behavior. Specific strategies are outlined, such as taking responsibility, managing self-talk, choosing responsible responses over reactive ones, focusing on the good, and spreading positivity. The overall message is that you have a choice in how you view your environment and respond to challenges.
The document outlines 10 qualities of an ideal future marketing researcher: having a passion to improve, challenging conventions, caring about raw data, delivering unique analyses, focusing on detail, prioritizing customer experiences, believing in teamwork, making the industry more appealing, maintaining an open mind, and drawing inspiration from various sources. It encourages those with these traits to apply for open positions at the company by visiting the provided website or contacting them directly.
Blockchain has evolved from being used exclusively for bitcoin (Blockchain 1.0) to also enabling contracts (Blockchain 2.0) to now supporting applications beyond finance (Blockchain 3.0). Major industry consortia like Hyperledger, R3CEV, and others are working on blockchain applications. Blockchains can provide critical operational improvements like reducing reconciliation costs between disparate financial systems from $15-20B by 2022. Blockchain is now being applied in areas like cross-border payments, private securities exchanges, and replacing stock settlement systems to improve post-trade processing.
Access versus dedicated panel: ESOMAR panel conference Dublin 2008Kristof De Wulf
After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study compares the online access panel ‘XL Online Panels’ with a dedicated and branded online research panel from Heinz, generating conclusions on the relative advantages and disadvantages related to using either of them. Specific attention is paid to panel member conditioning and quality.
Panel duplication and recruitment: ESOMAR panel conference Orlando 2007Kristof De Wulf
As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important. With the statement “Garbage in, garbage out” more than ever relevant, we are witnessing a necessary evolution towards defining relevant norms for the industry.
As in any debate there are supporters and opponents who each make a case for their own right, while the simple truth is we do not know (yet). One of the key issues is whether duplication, i.e. respondents belonging to multiple panels, really makes a difference in terms of the quality of the research data. Another issue is whether online versus offline recruitment of access panel members leads to quality differences. In order to shed a better light on both of these issues, we have set up two different studies in cooperation with the XL Online Panels online research panel.
The document provides words of encouragement and advice on dealing with problems and challenges in life. It suggests that while problems and mistakes are inevitable and painful, they can lead to success if faced constructively. It also advises focusing on self-improvement rather than complaining about others or comparing oneself, as well as accepting life's ups and downs with equanimity.
This document provides tips for staying positive in a tough work environment. It discusses negative factors that can be present, such as unrealistic deadlines, lack of support, and job insecurity. It then presents three key ways to change one's perspective: by changing your attitude, thinking, and behavior. Specific strategies are outlined, such as taking responsibility, managing self-talk, choosing responsible responses over reactive ones, focusing on the good, and spreading positivity. The overall message is that you have a choice in how you view your environment and respond to challenges.
The document outlines 10 qualities of an ideal future marketing researcher: having a passion to improve, challenging conventions, caring about raw data, delivering unique analyses, focusing on detail, prioritizing customer experiences, believing in teamwork, making the industry more appealing, maintaining an open mind, and drawing inspiration from various sources. It encourages those with these traits to apply for open positions at the company by visiting the provided website or contacting them directly.
This document discusses best practices for writing web copy that is distinct from print content. It pledges to avoid directly copying print content for websites and asks key questions about including essential content, avoiding excessive copying, differentiating one's copy from competitors, and creating engaging conversations with readers. The document expires on a required future date.
The document discusses the shift in marketing from marketer-controlled to consumer-driven. It advocates connecting with consumers through ongoing dialogue and embracing conversations. The consulting firm believes research must take conversations and the multi-faceted consumer into account. They have developed methods and communities to help clients connect with consumers and be conversation-ready.
eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\'s – she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths… They are all consumers living their everyday life. What do you really know about “the Joneses” in your target audience? Are you really connected with your consumer?
Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing.
Intro_Kristof De Wulf_Book launch Conversation Company_BelgiumKristof De Wulf
The document discusses Kristof Dewulf's accomplishments including 22,500 books sold, being named the best marketing book of 2010, giving 190 speeches in 14 countries inspiring 35,000 people. It then discusses how InSites Consulting can help organizations transform into "Conversation Companies" by tapping into social potential among employees and customers through internal and external knowledge sharing, pilot projects, and structural collaboration between employees and customers.
This document discusses several topics related to business including web content management, enterprise search, business intelligence, enterprise content management, and internal business lending teams. It also provides some related websites and books on the topics.
1) The document provides an overview of the art and science of generating insights, outlining a structured yet creative process.
2) It discusses how to think outside the box by changing perspectives, asking questions, making new connections, and getting closer to customers.
3) A repeatable insighting process is presented involving four steps: observe, reframe, validate, and refine. Thinking techniques like immersing yourself in alternative roles and validating insights are emphasized.
The document discusses the 5S methodology, which is a systematic approach to organizing the workplace that involves 5 steps: Sort, Set in Order, Shine, Standardize, and Sustain. It provides details on each of the 5 steps and how to implement 5S, including establishing visual controls and audit systems. Implementing 5S brings many benefits like improved safety, productivity and quality. The document emphasizes that successful 5S implementation requires full participation from all employees, strong leadership and commitment from top management, and making it a self-sustaining program.
Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).
2019 11 21 Social Sales Company IntroductionMartijn Rijk
Martijn Rijk is an energetic and enthusiastic interim manager, coach, and trainer with a passion for people. He has over 20 years of experience in B2B sales and online marketing, particularly in the tooling and software industries. Rijk provides training, acts as a sparring partner for management, and builds trusted partner networks to help companies focus on personal relevance over time through social media and online channels.
Pitch Social Business na training van Social SalesMartijn Rijk
Laat je trainen door Social Sales. Tijdens de training leren we je de vijf bouwstenen van Social Business toe te passen, LinkedIn in te zetten en samen te werken met marketing om een gevulde funnel te realiseren.
2017 07 06 - Introduction Social Business and LinkedIn to Management TeamMartijn Rijk
Introduction presentation about Social Business and LinkedIn - Sales Navigator to Management Team and the introduction of Social Sales for sales and management
2017 06 16 Presentatie voor Online Video Event en Dialog Groep #OVE17Martijn Rijk
Contextuele (klant)video: toepasbaar in elke fase van de customer journey
Klanten gaan steeds vaker zelf op zoek naar informatie. Ze gebruiken diverse communicatiekanalen door elkaar heen om met bedrijven te communiceren en verwachten een grote mate van digitale selfservice. Het bieden van gemak, snelheid en begrijpelijke informatie stuurt de beleving en beïnvloedt de mate van tevredenheid. Niet voor niets wint de Customer Effort Score als KPI voor directies steeds meer terrein op de populaire Net Promotor Score. Hoe minder moeite, hoe groter de tevredenheid en kans op klantbehoud. Door klantcommunicatie persoonlijker en relevanter te maken en op het juiste moment op de juiste plaats aan te bieden. Via elk kanaal, voor elk device.
2014 10 06 Social Sales innovatie en online media monitoringMartijn Rijk
Presentatie over social sales en innovatie; hoe werk je met behulp van online aan leuke dingen. In de presentatie worden tevens voorbeelden besproken van de mogelijkheden van social en online media monitoring
2014 09 25 Sport and its supporters: keep in touch with the crowdMartijn Rijk
This document discusses analyzing social media buzz around sporting events. It recommends starting monitoring social media a few days before an event to locate fans, understand their feelings and language used. During the event, the document suggests searching for hashtags, incidents, locations, images and specific people to understand traffic, reactions and more. Lessons learned include working as a team across departments and using multiple tools to monitor, updating searches and interacting to provide webcare.
This document discusses best practices for writing web copy that is distinct from print content. It pledges to avoid directly copying print content for websites and asks key questions about including essential content, avoiding excessive copying, differentiating one's copy from competitors, and creating engaging conversations with readers. The document expires on a required future date.
The document discusses the shift in marketing from marketer-controlled to consumer-driven. It advocates connecting with consumers through ongoing dialogue and embracing conversations. The consulting firm believes research must take conversations and the multi-faceted consumer into account. They have developed methods and communities to help clients connect with consumers and be conversation-ready.
eet the Joneses! Any clue how they spend their daily life? Do you know what makes them tick? Mary Jones starts every day with a glass of orange juice, before waking up the kids. Ricky Jones spends 2 hours in front of the computer every day, checking his Facebook, connecting with his school friends. His sister Tracey Jones likes shopping, but does not get why her friends would eat at McDonald\'s – she is convinced that running and being a vegetarian is the key to a healthy life. Daddy, Jack Jones, is a news freak but he is pretty sceptical about the things he reads in the newspaper. The Joneses, the Smiths… They are all consumers living their everyday life. What do you really know about “the Joneses” in your target audience? Are you really connected with your consumer?
Actually, the Joneses no longer exist. The consumer today has become smarter, sees through marketing actions, has a mix of different opinions and meanings and changes his mind very quickly. While the everyday life of the Joneses used to be predictable and easy to understand, the consumer today has become difficult to grasp. This new consumer calls for new ways of marketing.
Intro_Kristof De Wulf_Book launch Conversation Company_BelgiumKristof De Wulf
The document discusses Kristof Dewulf's accomplishments including 22,500 books sold, being named the best marketing book of 2010, giving 190 speeches in 14 countries inspiring 35,000 people. It then discusses how InSites Consulting can help organizations transform into "Conversation Companies" by tapping into social potential among employees and customers through internal and external knowledge sharing, pilot projects, and structural collaboration between employees and customers.
This document discusses several topics related to business including web content management, enterprise search, business intelligence, enterprise content management, and internal business lending teams. It also provides some related websites and books on the topics.
1) The document provides an overview of the art and science of generating insights, outlining a structured yet creative process.
2) It discusses how to think outside the box by changing perspectives, asking questions, making new connections, and getting closer to customers.
3) A repeatable insighting process is presented involving four steps: observe, reframe, validate, and refine. Thinking techniques like immersing yourself in alternative roles and validating insights are emphasized.
The document discusses the 5S methodology, which is a systematic approach to organizing the workplace that involves 5 steps: Sort, Set in Order, Shine, Standardize, and Sustain. It provides details on each of the 5 steps and how to implement 5S, including establishing visual controls and audit systems. Implementing 5S brings many benefits like improved safety, productivity and quality. The document emphasizes that successful 5S implementation requires full participation from all employees, strong leadership and commitment from top management, and making it a self-sustaining program.
Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, ...), big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).
2019 11 21 Social Sales Company IntroductionMartijn Rijk
Martijn Rijk is an energetic and enthusiastic interim manager, coach, and trainer with a passion for people. He has over 20 years of experience in B2B sales and online marketing, particularly in the tooling and software industries. Rijk provides training, acts as a sparring partner for management, and builds trusted partner networks to help companies focus on personal relevance over time through social media and online channels.
Pitch Social Business na training van Social SalesMartijn Rijk
Laat je trainen door Social Sales. Tijdens de training leren we je de vijf bouwstenen van Social Business toe te passen, LinkedIn in te zetten en samen te werken met marketing om een gevulde funnel te realiseren.
2017 07 06 - Introduction Social Business and LinkedIn to Management TeamMartijn Rijk
Introduction presentation about Social Business and LinkedIn - Sales Navigator to Management Team and the introduction of Social Sales for sales and management
2017 06 16 Presentatie voor Online Video Event en Dialog Groep #OVE17Martijn Rijk
Contextuele (klant)video: toepasbaar in elke fase van de customer journey
Klanten gaan steeds vaker zelf op zoek naar informatie. Ze gebruiken diverse communicatiekanalen door elkaar heen om met bedrijven te communiceren en verwachten een grote mate van digitale selfservice. Het bieden van gemak, snelheid en begrijpelijke informatie stuurt de beleving en beïnvloedt de mate van tevredenheid. Niet voor niets wint de Customer Effort Score als KPI voor directies steeds meer terrein op de populaire Net Promotor Score. Hoe minder moeite, hoe groter de tevredenheid en kans op klantbehoud. Door klantcommunicatie persoonlijker en relevanter te maken en op het juiste moment op de juiste plaats aan te bieden. Via elk kanaal, voor elk device.
2014 10 06 Social Sales innovatie en online media monitoringMartijn Rijk
Presentatie over social sales en innovatie; hoe werk je met behulp van online aan leuke dingen. In de presentatie worden tevens voorbeelden besproken van de mogelijkheden van social en online media monitoring
2014 09 25 Sport and its supporters: keep in touch with the crowdMartijn Rijk
This document discusses analyzing social media buzz around sporting events. It recommends starting monitoring social media a few days before an event to locate fans, understand their feelings and language used. During the event, the document suggests searching for hashtags, incidents, locations, images and specific people to understand traffic, reactions and more. Lessons learned include working as a team across departments and using multiple tools to monitor, updating searches and interacting to provide webcare.
2014 05 28 Gastcollege Presenteren, verkopen met social mediaMartijn Rijk
Presentatie voor Avans Hogeschool Breda over Social Sales: hoe krijg ik informatie uit online data en hoe verkoop ik mijn organisatie, diensten en producten?
Presentatie social media en online samenwerken voor Fysiocollectief BredaMartijn Rijk
Presentatie over de inzet van social en de toepassing van online voor Fysiocollectief Breda. Doel van de presentatie was om meer samen te werken en online nog beter in te zetten om de patient beter te bedienen
Basisonderwijs en 21st century skills door de bril van een ouderMartijn Rijk
Presentatie voor PABO studenten van Topclass van Avans Hogeschool in het E-Lab van Innofun in Breda.
Basisonderwijs bekeken door de bril van een ouder met kennis van online, social en digitaal.
Luisteren betekent dat je actief zoekt naar waar je genoemd wordt en door wie
Pas na het luisteren kun je leren begrijpen om te acteren
Social is niet nieuw, wel digitaal
Het verschil tussen vroeger en nu is dat we tegenwoordig meer mogelijkheden hebben om te communiceren. Dit start echter wel bij de gebruiker. Jij bent zelf aan zet om te delen en te antwoorden.
Het gaat over wie ben je, wat beteken je voor wie?
Het gaat niet over mij, jou, het gaat juist over samen. Het is niet voor niets sociale media: sociaal en media: online platformen
Het gaat om de juiste platformen inzetten voor jouw doelgroep om die mensen te informeren en ze uiteindelijk te bewegen tot actie.
Je toekomstige doelgroep is al online. Niet alleen op openbare platformen maar meer en meer ook op besloten netwerken zoals WhatsApp en Snapchat
Ook de oudere doelgroep zit online, weliswaar op 1 platform. Ouderen worden ondersteund door de jeugd.
Dit zijn de belangrijkste platformen binnen NL op dit moment.
vertel over het onderbrengen van social media / webcare in het reguliere werkproces.(in plaats van communicatie of enkele personen hiervoor te reserveren) ... dan is workflow - samenwerken iets wat je goed moet regelen.
Ook is het leuk om een tabel te laten zien van de verschillende generaties hoeveel procent op social media zit en hoeveel platvormen: dat is best verbazingwekkend.
www.obi4wan.nl
Jullie retorten veel. Hiermee betrekt je anderen in je gesprek en maak je ze enthousiast onderdeel van dit gesprek met als resultaat nog meer online buzz.
Op 25-09 ging het gesprek over de Rob de Bress Award. Evenementen zijn goed middel om je organisatie te promoten en dan vooral door anderen.
Mooi bij VVV Nederland is dat de hashtag cloud niet te veel actie tweets als korting, gratis etc bevat.
Het is een relevante tagcloud
VVV Nederland staat voor gastvrijheid en uitgaan overdag en ’s avonds.
Dit valt of staat met een goed gevoel.
www.obi4wan.nl
Relatief weinig volume voor een mooi merk. Probeer meer relevante content te delen, met af en toe een actie.
Schrijf blogposts, deel ervaringen van klanten
Leuke actie: geef je maat door.
Wat bereik je er mee? Probeer je klant net wat meer te laten doen door te motiveren waarom zij moeten winnen.
Wanneer je het gesprek bekijkt krijg je alleen cijfers terug. Deze kunnen een beeld gaan vormen over jouw merk.
Bekijk welke gebruikers er het meest actief zijn.
Volg de mensen die gereageerd hebben op je acties en deel af en toe tips met ze.
Zorg voor een touchpoint iedere keer zodat je top of mind blijft.
www.obi4wan.nl
Centralpoint: veel volume.
Heb je je wel eens afgevraagd welke app er het meest gebruikt wordt?
Met welke software werkt men? Dit is handig wanneer je een app bouwt of je site wil aanpassen aan schermgrootte.
Maar ook voor je acties. Wanneer je veel iOS aanbiedingen hebt, maar je volgers praten met Android kun je de conversie stimuleren door meer Android aanbiedingen of Google producten te promoten
Wanneer praat je doelgroep?
Is je webcare en sales afdeling wel op het juiste moment actief?
Wanneer kun je de juiste buzz creeeren?
Focus op 1 account. Andere accounts kosten tijd, maar renderen wellicht niet voldoende.
Merk Centralpoint is sterk en herkenbaar ook voor HP en Appls
Focus op meerdere content items op 1 stream
www.obi4wan.nl
Weet je wie je volgers zijn?
Wat is conversie op aanbiedingen? Succesvol? Dan blijven doen.
Niet succesvol genoeg dan andere content, relevante content aanbieden.
Handbal: 1461 personen en accounts gevonden. Midden in de doelgroep.
Maak verbinding
Waarvan 73 dames. Ga het gesprek aan, weet waar ze mee bezig zijn
Zaalvoetbal meer dan 500
Hardlopen meer dan 8.000
www.obi4wan.nl
Claim je accounts. Je hoeft er nog niets mee te doen.
Claimen zorgt er voor dat een ander er niet mee vandoor kan gaan
Stel doelen. Wat willen we bereiken? Niet alleen in aantallen, maar ook in sentiment in conversaties en tevredenheid van klanten
Begin met luisteren!
Maak verbinding. Zorg voor conversaties die persoonlijk zijn met de keuzes van de organisatie in achterhoofd
Deel, deel en deel onbaatzuchtig. Verlang niet direct iets terug.
Wees transparant en pas je taalgebruik aan aan de conversatie en de ontvanger
Meet je resultaten. Stuur bij op basis van de resultaten en meet opnieuw
Reserveer tijd. Een kleine webcare afdeling kan prima af met een kwartier per dag berichten beantwoorden. Analyse en data onderzoek kost meer tijd.
Reserveer budget om tooling te onderzoeken en aan te schaffen
Begin klein, breid uit bij succes en stuur bij wanneer het niet lekker loopt