1. Communication as a tool
for employee events in
the hospital sector
Frederik Wyseur
PR & events
Lisa Van Roy
Event & Experience
3 COM V

2. Content
1. Deskresearch previous employee events
2. Qualitative research : interviews
3. Quantitative research: survey
4. Benchmark hospitals in Flanders
5. Implementation of intern & extern communication
6. Recommendations & suggestions

3. 1. Deskresearch previous employee events
2002 2005 2007 2009
2014 20162011

4. 2. Qualitative research: interviews
• Communication
• Social media
• Added value
• Partner
• Eating – drinking - dancing
• First impressions

5. 3. Quantitative research: survey
• Personal invitations
• Online registration
• Invite partner
• Payment partner

6. 3. Quantitative research: survey
• Parking space – XL band – atmosphere – location
• ‘Welcome’ – reception – walkingdinner – setup
• Stand-up comedian

7. 3. Quantitative research: survey
20%
25%
30%
23%
2%
Age
20-29
30-39
40-49
50-59
60+
16%
84%
Gender
Men
Woman

8. 4. Benchmark hospitals in Flanders

9. 4. Benchmark hospitals in Flanders
• Employee event / New Year’s eve / company trip
• Partner
• Half of invited people is present
• Location outside the hospital
• Theme
• Classic formula
• Live band/dj = popular

10. 4. Benchmark hospitals in Flanders
Communication
• Personal invitation
• Posters/flyers
• News letter
• Social media
• Intranet

11. 5. Implementation of intern & extern
communication
Intern
• Route 2020
• M!
• Announcement
1st hour
• Personal invite
• Halito!
Extern
Website
Social media

12. 6. Recommendations & suggestions
Employee event AZ Sint-Maarten
• Beverage card
• A bakesale
• Use of a theme
• E-mail instead of personal invite
• Deposit for the inscription

13. 6. Recommendations & suggestions
Employee event hospitals Flanders
• Enough publicity beforehand
• Surprise act at the invitation
• Same ‘formula’
• Teambuilding social media

14. 6. Recommendations & suggestions
Intern & extern communication
• Use more social media
• Sharing knowledge via posts
• Less overload of information
=> Cooperation & connection !

15. Thanks for listening!