This document discusses preannouncements in the motion picture industry. It provides background on how movie studios often announce new films months or years before production through information about sought-after properties or actors being considered. The paper aims to link dimensions of preannouncement strategy to audience anticipation and first weekend box office revenues, presenting a conceptual model that includes the moderating roles of studio advertising and third party reviews. It reviews past literature that has mostly focused on search goods rather than experience goods like movies.
Effects of Pre-Announced Product Characteristics on Customer’s Purchase Inten...Muhammad Arslan
The purpose of this paper is to analyze that which attributes of NPP effect on the customer decision-making
regarding the purchase intention of the customer. As in the customer decision making process, persuasion stage
have most influencing effect in which the attributes of the new product seems to be have a strong impact on the
purchase intention; this paper aims to empirically verify the effects of the attributes of the new product on the
customer’s purchase intention for the new preannounced product. Adopted questioners were used as primary
source for data collection and cross tabulation method is used to analyze the data. The finding of this paper
shows the positive impact of relative advantage, compatibility, obserbility and triablity on the customer’s
purchase intention while the complexity has the negative relation to the purchase intention. By having these
aspects in view it will be helpful to get succeed the new product. This paper provide a framework that how new
products can be more successful and more quickly diffused in the market and let consumers to post pond their
needs until the arrival of the product. This can also be helpful to increase the percentage of the innovators in the
diffusion cycle of the innovation.
This document discusses international marketing developments, opportunities, and research issues pertaining to the Asia-Pacific region. It highlights that many Asian economies have strengthened their global market presence in recent decades. The region includes two of the most populous nations with over a third of the world's population. A key strength of Asian business is reliance on personal and business relationships to accomplish tasks and transactions. Local brands have an advantage in adapting to local needs compared to multinational corporations.
The document provides a bibliography of books, journal articles, and websites related to the topic of sales promotion. Several journal articles from the 1970s to 1990s are cited from the Journal of Marketing and Marketing Science that studied the effects of promotional deals and patterns on consumer perceptions and purchasing behavior. Other sources included examine the long-term impact of promotion and advertising on brand choice and the role of retail promotion in determining future brand loyalty. The websites provide additional information on sales promotion strategies in the fast moving consumer goods sector.
The Wooing(s) of Marketing by Systemic Cybernetics approache(s)Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
This document outlines a marketing strategy for the launch of the new Star Wars Battlefront console game. The strategy is divided into three phases: 1) Raise anticipation through teaser advertising and social media seeding to generate interest; 2) Announce the official launch through an event and direct marketing; 3) Drive sales after launch with advertising, promotional offers, and retail partnerships. Research showed that immersion, role-playing, and escapism are key features for console gamers. The target audience is primarily male adolescents and adult males. The strategy aims to position the game as immersive and engaging to invite consumers to feel like they are within the virtual world. Success will be measured through awareness, attendance, sales and testing different promotional
Effects of Pre-Announced Product Characteristics on Customer’s Purchase Inten...Muhammad Arslan
The purpose of this paper is to analyze that which attributes of NPP effect on the customer decision-making
regarding the purchase intention of the customer. As in the customer decision making process, persuasion stage
have most influencing effect in which the attributes of the new product seems to be have a strong impact on the
purchase intention; this paper aims to empirically verify the effects of the attributes of the new product on the
customer’s purchase intention for the new preannounced product. Adopted questioners were used as primary
source for data collection and cross tabulation method is used to analyze the data. The finding of this paper
shows the positive impact of relative advantage, compatibility, obserbility and triablity on the customer’s
purchase intention while the complexity has the negative relation to the purchase intention. By having these
aspects in view it will be helpful to get succeed the new product. This paper provide a framework that how new
products can be more successful and more quickly diffused in the market and let consumers to post pond their
needs until the arrival of the product. This can also be helpful to increase the percentage of the innovators in the
diffusion cycle of the innovation.
This document discusses international marketing developments, opportunities, and research issues pertaining to the Asia-Pacific region. It highlights that many Asian economies have strengthened their global market presence in recent decades. The region includes two of the most populous nations with over a third of the world's population. A key strength of Asian business is reliance on personal and business relationships to accomplish tasks and transactions. Local brands have an advantage in adapting to local needs compared to multinational corporations.
The document provides a bibliography of books, journal articles, and websites related to the topic of sales promotion. Several journal articles from the 1970s to 1990s are cited from the Journal of Marketing and Marketing Science that studied the effects of promotional deals and patterns on consumer perceptions and purchasing behavior. Other sources included examine the long-term impact of promotion and advertising on brand choice and the role of retail promotion in determining future brand loyalty. The websites provide additional information on sales promotion strategies in the fast moving consumer goods sector.
The Wooing(s) of Marketing by Systemic Cybernetics approache(s)Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
This document outlines a marketing strategy for the launch of the new Star Wars Battlefront console game. The strategy is divided into three phases: 1) Raise anticipation through teaser advertising and social media seeding to generate interest; 2) Announce the official launch through an event and direct marketing; 3) Drive sales after launch with advertising, promotional offers, and retail partnerships. Research showed that immersion, role-playing, and escapism are key features for console gamers. The target audience is primarily male adolescents and adult males. The strategy aims to position the game as immersive and engaging to invite consumers to feel like they are within the virtual world. Success will be measured through awareness, attendance, sales and testing different promotional
The Influencing Factors of Word of Mouth in Taiwan's Culture and Creative Mov...Anton Cheng
This study investigates how norms, narrative, and sales promotion influence word of mouth for cultural movies in Taiwan. The study hypothesizes that:
1. Norms and narrative positively impact brand familiarity and image.
2. Sales promotion positively impacts brand familiarity and image.
3. Brand familiarity and image then positively influence word of mouth.
The study will survey people in Taipei on a movie called "Cape No. 7" to test these hypotheses and provide insights on how to strengthen word of mouth for cultural movies.
CPRF08 Presentation: Disruptive Innovation, Radiohead & Nine Inch NailsAlex Burns
Communications Policy Research Forum '08 presentation on Disruptive Innovation & Web 2.0, with Radiohead (In Rainbows) & Nine Inch Nails (The Slip) case studies
African American and Black Marketing Stratagem for the ARWLHCMartin Mongiello
The document discusses strategic marketing plans for the American Revolutionary War Living History Center (ARWLHC) & Experience. It aims to showcase the contributions of black soldiers and slaves during the American Revolutionary War. The marketing strategies will employ various direct, mass media, and experiential tactics to attract both domestic and international visitors. Specifically, the plans include portrayals of famous black figures from the Battle of Kings Mountain, demonstrations of black crafts and art, and interpretive exhibits explaining the struggles and stories of free and enslaved black soldiers. The overall goal is to promote racial pride and share this overlooked aspect of black history with the world.
The life and deaths of the marketing discipline as seen through the constant birth, death and renewal of the American Marketing Association definition.
The document discusses lessons that retailers can learn from the successful marketing of the early 1900s stage production of The Wizard of Oz. It summarizes:
1) The Oz stage show was hugely popular and financially successful, running for over a decade across the US.
2) The show's success was due to carefully meeting customer needs by intuitively understanding their tastes and modifying elements from the original book. It also strategically managed the retail atmosphere through elaborate sets and costumes.
3) The show hired skilled actors and rigorously trained them to deliver high quality performances, mirroring the importance of employee hiring and training for retailers.
Running head BGMT DISCUSSION 12Golfam #1Subwa.docxsusanschei
Running head: BGMT DISCUSSION 1
2
Golfam #1
Subway
Concentration Strategy: These strategies involve trying to compete successfully only within a single industry. A firm can use market penetration, market development, and product development as part of its efforts to excel within an industry (Introduction to Strategic Management, 2014). For example, subway can work on market development by offering more than subs. It already offers soups and salad, but it can most definitely work on expanding the items. It will attract more customers resulting an increase in revenue.
Diversification strategies: “Firms using diversification strategies enter entirely new industries” (Introduction to Strategic Management, 2014). This strategy will allow Subway to enter a new industry which allows them to reach to a new target market. For example, Subway can acquire or perhaps start a food delivery business like order up. This will allow a new target market to get subway and any other food delivered to them.
Unknown (2014). Introduction to Strategic Management. Washington, D.C.: The Saylor Foundation.
Golfam #2
Learning Activity #2
“Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies” (Maxi Pedia, 2016). The Quantitative Strategic Planning Matrix or a QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations.
Diversification strategy suggested acquiring OrderUp so customers can enjoy ordering subs and delivering it right to their door step. Higher scores point at a more attractive strategy, considering all the relevant external and internal critical factors that could affect the strategic decision. In this case, diversification strategy earned a higher score and therefore it is the best strategy for Subway.
QSPM
Key Factors
Concentration Strategy: Offering more than subs
Diversification strategy: Acquire OrderUp
Weight
Attractiveness Score
Total Attractiveness Score
Weight
Attractiveness Score
Total Attractiveness Score
S: Brand Reputation
.15
4
0.6
.15
4
0.6
S: Number of Locations
.10
4
0.4
.15
3
0.45
S: Cost
.20
0
0
.10
0
0
W: Lack of menu diversity
.40
4
0.8
0.5
3
1.5
W: Lack of Service
.5
2
1
.40
4
1.6
W: Employee turnover
.10
2
0.2
.15
2
0.3
O: Busy Population
.15
4
0.6
.40
4
1.6
O: Economy Growth
.40
4
1.6
.30
4
1.2
T: Substitutes
.40
4
1.6
.2
4
0.8
T: Government Regulation
0.5
2
1
.1
2
0.2
7.8
8.25
Reference Maxi Pedia. (2016). Quantitative Strategic Planning Matrix (QSPM). Retrieved from: http://www.maxi-pedia.com/quantitative+strategic+planning+matrix+qpsm
HUM 1020, Critical Thinking 1
Course Description
Introduces the art of devising ways to improve the quality of learning and life by systemically improving the thinking that
underlies them.
Overview
W hat is Critical Thinking? It is the art of clarifying your use of the ...
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Brand equity is not increasingly important to today's business, according to the document. The document provides four key arguments for this position: 1) the importance of brand equity components has not changed over time, 2) market share is not important for all businesses, 3) sustainability and corporate social responsibility have always been important business objectives, and 4) business ethics have always played a role in international business. Examples and studies are provided for each argument.
Customer insight framework working paper Toni Keskinen
Outline of different customer behavior and market drivers that should be understood from behavioral economics and marketing driven commercial management perspective.
Emotions reader the marketing of emotions in advertisingguest0e39643
This document discusses a shift in advertising from rational appeals to consumers' emotions. It argues that advertising has moved from promoting products' functional features through rational arguments, to attempting to evoke sentimental experiences and emotions through more interactive and sensory-stimulating media. Specifically, it claims that advertisers now aim to customize marketing messages and target consumers' private experiences with brands in order to make brand relationships more ambiguous and difficult to scrutinize publicly. The document analyzes how this shift allows advertisers to expand what they can offer corporate clients and reduce accountability.
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
The Future 100. Trends and Change to watch in 2017Paula Buit
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to female sexuality and menstruation that were once taboo are becoming more open on a global scale, including in relatively conservative societies like China and India.
Future 100 propose 100 tendances importantes en marketing et publicité pour l'année 2017. Luxe, Voyage, Santé, Technologies, Food, Retail... les équipes du planning stratégique de JWT Intelligence et J. Walter Thompson Paris vous livrent le résultat de leur recherches.
Pour nous contacter : www.jwt.com/paris
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to women's health and bodies that were previously taboo are becoming more open on a global scale, including in countries like China and India.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
This document discusses the relationship between advertising and culture. It notes that advertisers both reflect and help shape culture by using culturally meaningful symbols in their ads. However, advertisers do not fully control how audiences interpret ads. The document also provides a brief history of advertising, tracing its development from early newspaper ads to the rise of mass media and modern advertising agencies. It examines how advertising and journalism rely on storytelling and have developed interconnected business models supported by advertising revenue.
Under Armour was founded with the goal of creating an affordable, lightweight moisture-wicking t-shirt that fit tightly. With limited resources, the founders decided to allocate funds to creating an innovative product and using low-cost marketing techniques like athlete endorsements and word-of-mouth promotion. This strategy proved successful, allowing Under Armour to grow and eventually utilize more traditional marketing methods as the brand expanded.
Media economics is a field that has grown over the past 40 years as scholars have applied economic theories and principles to study media industries and companies. It involves microeconomic analysis of media firms as well as macroeconomic analysis of media policies and regulations. Key developments in media economics include early studies in the 1950s examining industry structures and competition. The field draws on microeconomic theories like the industrial organization model but could be expanded by incorporating more macroeconomic theories and developing new theories to analyze the dynamic media landscape. Issues going forward include improving methods of measuring competition and developing broader theoretical frameworks.
Lecture 1 introduction, key themes and outlineJohnMillsonline
This document provides an introduction to a module on marketing principles for media businesses. It discusses how the media landscape has fragmented across offline, broadcast, and online platforms. Marketers must understand concepts like market segmentation, demographics, and branding across multiple platforms. The module will examine how marketing establishes effectiveness for media organizations in an online environment. It will combine theory and case studies to provide insights into current media and marketing practices. Key questions for the module include how publishers exist in a multiplatform world and the impact of convergence on traditional and new media. The document emphasizes that media marketers must navigate constant disruption in fragmented markets.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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The Influencing Factors of Word of Mouth in Taiwan's Culture and Creative Mov...Anton Cheng
This study investigates how norms, narrative, and sales promotion influence word of mouth for cultural movies in Taiwan. The study hypothesizes that:
1. Norms and narrative positively impact brand familiarity and image.
2. Sales promotion positively impacts brand familiarity and image.
3. Brand familiarity and image then positively influence word of mouth.
The study will survey people in Taipei on a movie called "Cape No. 7" to test these hypotheses and provide insights on how to strengthen word of mouth for cultural movies.
CPRF08 Presentation: Disruptive Innovation, Radiohead & Nine Inch NailsAlex Burns
Communications Policy Research Forum '08 presentation on Disruptive Innovation & Web 2.0, with Radiohead (In Rainbows) & Nine Inch Nails (The Slip) case studies
African American and Black Marketing Stratagem for the ARWLHCMartin Mongiello
The document discusses strategic marketing plans for the American Revolutionary War Living History Center (ARWLHC) & Experience. It aims to showcase the contributions of black soldiers and slaves during the American Revolutionary War. The marketing strategies will employ various direct, mass media, and experiential tactics to attract both domestic and international visitors. Specifically, the plans include portrayals of famous black figures from the Battle of Kings Mountain, demonstrations of black crafts and art, and interpretive exhibits explaining the struggles and stories of free and enslaved black soldiers. The overall goal is to promote racial pride and share this overlooked aspect of black history with the world.
The life and deaths of the marketing discipline as seen through the constant birth, death and renewal of the American Marketing Association definition.
The document discusses lessons that retailers can learn from the successful marketing of the early 1900s stage production of The Wizard of Oz. It summarizes:
1) The Oz stage show was hugely popular and financially successful, running for over a decade across the US.
2) The show's success was due to carefully meeting customer needs by intuitively understanding their tastes and modifying elements from the original book. It also strategically managed the retail atmosphere through elaborate sets and costumes.
3) The show hired skilled actors and rigorously trained them to deliver high quality performances, mirroring the importance of employee hiring and training for retailers.
Running head BGMT DISCUSSION 12Golfam #1Subwa.docxsusanschei
Running head: BGMT DISCUSSION 1
2
Golfam #1
Subway
Concentration Strategy: These strategies involve trying to compete successfully only within a single industry. A firm can use market penetration, market development, and product development as part of its efforts to excel within an industry (Introduction to Strategic Management, 2014). For example, subway can work on market development by offering more than subs. It already offers soups and salad, but it can most definitely work on expanding the items. It will attract more customers resulting an increase in revenue.
Diversification strategies: “Firms using diversification strategies enter entirely new industries” (Introduction to Strategic Management, 2014). This strategy will allow Subway to enter a new industry which allows them to reach to a new target market. For example, Subway can acquire or perhaps start a food delivery business like order up. This will allow a new target market to get subway and any other food delivered to them.
Unknown (2014). Introduction to Strategic Management. Washington, D.C.: The Saylor Foundation.
Golfam #2
Learning Activity #2
“Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies” (Maxi Pedia, 2016). The Quantitative Strategic Planning Matrix or a QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations.
Diversification strategy suggested acquiring OrderUp so customers can enjoy ordering subs and delivering it right to their door step. Higher scores point at a more attractive strategy, considering all the relevant external and internal critical factors that could affect the strategic decision. In this case, diversification strategy earned a higher score and therefore it is the best strategy for Subway.
QSPM
Key Factors
Concentration Strategy: Offering more than subs
Diversification strategy: Acquire OrderUp
Weight
Attractiveness Score
Total Attractiveness Score
Weight
Attractiveness Score
Total Attractiveness Score
S: Brand Reputation
.15
4
0.6
.15
4
0.6
S: Number of Locations
.10
4
0.4
.15
3
0.45
S: Cost
.20
0
0
.10
0
0
W: Lack of menu diversity
.40
4
0.8
0.5
3
1.5
W: Lack of Service
.5
2
1
.40
4
1.6
W: Employee turnover
.10
2
0.2
.15
2
0.3
O: Busy Population
.15
4
0.6
.40
4
1.6
O: Economy Growth
.40
4
1.6
.30
4
1.2
T: Substitutes
.40
4
1.6
.2
4
0.8
T: Government Regulation
0.5
2
1
.1
2
0.2
7.8
8.25
Reference Maxi Pedia. (2016). Quantitative Strategic Planning Matrix (QSPM). Retrieved from: http://www.maxi-pedia.com/quantitative+strategic+planning+matrix+qpsm
HUM 1020, Critical Thinking 1
Course Description
Introduces the art of devising ways to improve the quality of learning and life by systemically improving the thinking that
underlies them.
Overview
W hat is Critical Thinking? It is the art of clarifying your use of the ...
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Brand equity is not increasingly important to today's business, according to the document. The document provides four key arguments for this position: 1) the importance of brand equity components has not changed over time, 2) market share is not important for all businesses, 3) sustainability and corporate social responsibility have always been important business objectives, and 4) business ethics have always played a role in international business. Examples and studies are provided for each argument.
Customer insight framework working paper Toni Keskinen
Outline of different customer behavior and market drivers that should be understood from behavioral economics and marketing driven commercial management perspective.
Emotions reader the marketing of emotions in advertisingguest0e39643
This document discusses a shift in advertising from rational appeals to consumers' emotions. It argues that advertising has moved from promoting products' functional features through rational arguments, to attempting to evoke sentimental experiences and emotions through more interactive and sensory-stimulating media. Specifically, it claims that advertisers now aim to customize marketing messages and target consumers' private experiences with brands in order to make brand relationships more ambiguous and difficult to scrutinize publicly. The document analyzes how this shift allows advertisers to expand what they can offer corporate clients and reduce accountability.
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
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This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to female sexuality and menstruation that were once taboo are becoming more open on a global scale, including in relatively conservative societies like China and India.
Future 100 propose 100 tendances importantes en marketing et publicité pour l'année 2017. Luxe, Voyage, Santé, Technologies, Food, Retail... les équipes du planning stratégique de JWT Intelligence et J. Walter Thompson Paris vous livrent le résultat de leur recherches.
Pour nous contacter : www.jwt.com/paris
This document discusses emerging trends in culture in 2017. It notes that experiential technologists are becoming important for brands to engage audiences through technology-driven experiences. It also discusses how artificial intelligence is being used in novel ways in art, such as generating new paintings in styles of famous artists. Additionally, it outlines how discussions of topics related to women's health and bodies that were previously taboo are becoming more open on a global scale, including in countries like China and India.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
This document discusses the relationship between advertising and culture. It notes that advertisers both reflect and help shape culture by using culturally meaningful symbols in their ads. However, advertisers do not fully control how audiences interpret ads. The document also provides a brief history of advertising, tracing its development from early newspaper ads to the rise of mass media and modern advertising agencies. It examines how advertising and journalism rely on storytelling and have developed interconnected business models supported by advertising revenue.
Under Armour was founded with the goal of creating an affordable, lightweight moisture-wicking t-shirt that fit tightly. With limited resources, the founders decided to allocate funds to creating an innovative product and using low-cost marketing techniques like athlete endorsements and word-of-mouth promotion. This strategy proved successful, allowing Under Armour to grow and eventually utilize more traditional marketing methods as the brand expanded.
Media economics is a field that has grown over the past 40 years as scholars have applied economic theories and principles to study media industries and companies. It involves microeconomic analysis of media firms as well as macroeconomic analysis of media policies and regulations. Key developments in media economics include early studies in the 1950s examining industry structures and competition. The field draws on microeconomic theories like the industrial organization model but could be expanded by incorporating more macroeconomic theories and developing new theories to analyze the dynamic media landscape. Issues going forward include improving methods of measuring competition and developing broader theoretical frameworks.
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This document provides an introduction to a module on marketing principles for media businesses. It discusses how the media landscape has fragmented across offline, broadcast, and online platforms. Marketers must understand concepts like market segmentation, demographics, and branding across multiple platforms. The module will examine how marketing establishes effectiveness for media organizations in an online environment. It will combine theory and case studies to provide insights into current media and marketing practices. Key questions for the module include how publishers exist in a multiplatform world and the impact of convergence on traditional and new media. The document emphasizes that media marketers must navigate constant disruption in fragmented markets.
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3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
1. Action! Lights, Camera: The Effect of Preannouncements on Experience Goods – The Case
of the Motion Picture Industry
Abstract: Firms developing new products often execute a preannouncement strategy as a signal
to the market that it plans to commercialize a new market offering. Following a thorough
assessment of the risks and benefits associated with preannouncement, the firm must decide
which information to announce to whom and at what time. Much of the research conducted in
this stream focuses on search products; little work includes experience good, such as motion
pictures. Preannouncements provide a relatively quick and expensive way for firms to clarify the
uncertainties about their products. Since the Golden Days of the Silver Screen, the motion
picture industry has employed preannouncement strategy prior to the release of new movies.
Months or even years prior to the production of a new picture, studio release information to the
media regarding a sought-after property for which they have obtained the movie rights or which
actors are being consider for a coveted starring role in the next blockbuster. This paper is perhaps
the first to link the dimensions of preannouncement strategy to market anticipation for new films
and first weekend box office revenues. A conceptual model is presented which includes the
moderating factors of studio advertising and third party critical reviews.
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1
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2
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3
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4
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5
6. Table 1: Selected Timeline for Preannouncement Publicity – Gone with the Wind and Brokeback Mountain
Gone with the Wind Brokeback Mountain
Event Details of the Event Date Source Details of the Event Date Source
Movie Rights Selznick pays $50,000 for 07/11/1936 NY Times Annie Proulx sells rights to 12/19/1998 Brice 1998
Secured rights to Gone with the Wind. 1936a Brokeback Mountain for
undisclosed amount.
Director George Cukor is selected to 09/12/1936 NY Times Gus Van Sant is chosen to 01/08/1999 Snead
Announcements direct Gone with the Wind. 1936b direct for Brokeback 1999
Mountain.
Ang Lee is signed to direct 01/17/2004 Kane 2004
Brokeback Mountain.
Victor Fleming replaces 02/15/1939 NY Times
Cukor as director. 1939b
Selected Casting Tallulah Bankhead tries out 12/22/1936 NY Times Heath Ledger and Jake 01/18/2004 Harris
Announcements for Scarlett O‟Hara. 1936c Gyllenhaal are selected to 2004
Miriam Hopkins and Clark 03/19/1937 NY Times play the leads in Brokeback
Gable are cast as Scarlett 1937 Mountain.
O‟Hara and Rhett Butler.
Norma Shearer is cast as 06/24/1938 NY Times
Scarlett O‟Hara. 1938a
Norma Shearer declines 08/01/1938 NY Times
Scarlett role due to fans. 1938b
Warner Bros. to loan Bette 09/21/1938 NY Times
Davis for Scarlett O‟Hara. 1938c
Carole Lombard is cast to 12/18/1938 Churchill
play Scarlett O‟Hara. 1938
Vivien Leigh is cast as 01/14/1939 NY Times
Scarlett O‟Hara. 1939a
Release Gone with the Wind opens in 12/15/1939 Berger Brokeback Mountain begins 12/14/2005 Puig 2005
Atlanta amidst parades, balls, 1939 in limited release on
and antebellum costuming. 12/09/2005. First weekend
receipts are $545,000 in
five theaters.
6