This document outlines a proposed study on consumer perception of Renault cars. The study aims to understand how consumer income levels influence perception of Renault cars. It will use a questionnaire to collect primary data from 100 Renault customers in Bilaspur city on attributes, advertising, maintenance, and brand loyalty. Secondary data will also be gathered from online sources. The data will be analyzed using z-tests to determine if there is a significant relationship between income and perception. The expected outcome is that income will influence how customers perceive Renault cars. Limitations include the time, cost and cooperation needed for the research.
A short presentation on mega factory assembly line of a car,how it works.by Royal Mechanical group of Omdayal Group Of Institutions,Uluberia ,Howrah,West Bengal
A short presentation on mega factory assembly line of a car,how it works.by Royal Mechanical group of Omdayal Group Of Institutions,Uluberia ,Howrah,West Bengal
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
1. Introduction:
Consumer perception theory is any attempt to understand how a consumer's perception of
a product or service influences their behavior. Those who study consumer perception try
to understand why consumers make the decisions they do, and how to influence these
decisions. Usually, consumer perception theory is used by marketers when designing a
campaign for a product or brand. However, some people study consumer perception in
order to understand psychology in a much more general sense.
In general psychological terms, perception is our ability to make some kind of sense of
reality from the external sensory stimuli to which we are exposed. Several factors can
influence our perception, causing it to change in certain ways.
Rationale:
My rationale of the study is to check the consumer perception towards Renault car and to
know what the consumers will perceive about the Renault cars.
Objectives:
1. To identify the various attributes of Renault cars that influences an individual to
choose it.
2. To identify the attractiveness of Renault advertisement.
3. To identify the maintenance handling system adopted by the users.
4. To identify the level of brand loyal customers.
5. To know the relationship between consumer’s income level and perception towards
Renault Cars
2. Proposed Methodology:
Sample size 100
Sample unit Customers of Renault cars
Sample plan Likert scale
Sample tool z- test
Sample method
Sources of data:
Primary data : Questionnaire, Interview
Secondary data : Internet, magazines etc..
Hypothesis:
Null Hypothesis (Ho): - No significant relationship between income level and perception
towards Renault Cars.
Alternative Hypothesis (Ha):- Significant relationship between income level and
perception towards Renault Cars.
Data Analysis:
Data will be analyze through questionnaires
Expected Outcomes:
My expected outcome is that the customers can attract towards the Renault cars and also there
should be the relationship between income level of consumers and perception towards the car.
3. Limitation of study:
The research will be time consuming and expensive.
The behavior of some respondents could not be co-operative.
Information collected should be limited.
The research will be conducted only in the Bilaspur city.
Conclusion:
This synopsis gives the base for conducting the research towards the perception towards
the Renault Cars in Bilaspur city. Also helps to know the effectiveness of promotional
tool used by the Renault cars.
Bibliography:
Kothari C.R. Research Methodology
www.slideshare.net
www.thomasnet.com