PR Past & Future - Digital PR is Dead

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PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

Business Technology

“Digital PR is Dead?
That isn’t a chapter that’s a tweet”
ROBIN WILSON
Social Media Director McCann Erickson

Tom Standage’s analysis of impact of The Telegraph

If digital is just an evolution and all
communications is now digital
there is little point in using the
word. Digital communications is
just communications.

Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly 3% After they announced ‘Graph Search’

One final prediction….
…although its not really about PR

Subtitles in (Nordic Noir)
TV series will get bigger

Prime Minister can you tell us why the
subtitles are so much bigger in the second
series?

The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership. Ireland Highlights 2014: • The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed. • NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%. • Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government. • The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%. • Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years. • Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011. • More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth. • Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%). • Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information. • 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.

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PR Past & Future - Digital PR is Dead

2. 2003

3. Ten years ago…

4. Ten years ago…

5. 2003-2012

6. The last 10 years

7. 2013

8. Digital PR is Dead

9. Published Last Week (Wiley 2013)

10. “Digital PR is Dead? That isn’t a chapter that’s a tweet” ROBIN WILSON Social Media Director McCann Erickson

11.

12. Social Media is new

13.

14.

15. Wrong 

16.

17.

18. Digital is mainstream …as of 2011

19.

20.

21. There is nothing new about it

22.

23. Tom Standage

24. Tom Standage’s analysis of impact of The Telegraph

25. Information Overload

26. Sounds quite familiar doesn’t it.

27. If digital is just an evolution and all communications is now digital there is little point in using the word. Digital communications is just communications.

28. The next 10 years

29. PR will rediscover broadcast media

30.

31.

32.

33.

34. Data will become more of a PR commodity

35.

36.

37. Facebook will decline

38. Is a trend already underway ? US Facebook users – January 2013 UK Facebook users – January 2013 Share price fell by nearly 3% After they announced ‘Graph Search’

39. Google+ will rise

40.

41. LinkedIn will become a major player

42.

43. End of Spin

44.

45. The proof is out there…

46. One final prediction…. …although its not really about PR

47. Subtitles in (Nordic Noir) TV series will get bigger

48. Prime Minister can you tell us why the subtitles are so much bigger in the second series?