This document provides an introduction to media and information literacy. It defines key terms such as media, which refers to physical objects used for communication like television and computers, and information, which is processed data and knowledge. Media literacy involves understanding and critically analyzing various media formats, while information literacy is having the skills to locate, evaluate, and communicate information. The document also discusses the importance of communication and how media serve as conduits for transmitting information.

1. INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
JOEL T. ALANO
JOEL T. ALANO
MEDIA AND INFORMATION LITERACY

2. Introduction:
Humans are social beings. Despite the
few occasions of solitude, chatting with
friends either face-to-face, through a
telephone, or online seems to be a more
likeable situation to be in. people value
the simplest opportunities to
communicate not just with themselves,
but most especially with other people.
MEDIA AND INFORMATION LITERACY

3. Intro…:
Communication is natural and
inescapable fact of life. Every individual is
born with it. This is precisely the reason
why you are taught to learn how to
speak, read, write, and use
communication gadgets in an early age.
Communication is all about these skills
your parents would like to learn when you
MEDIA AND INFORMATION LITERACY

4. Intro…:
“one of those everyday activities that is
intertwined with all of human life so
completely that we sometimes overlook
its pervasiveness, importance, and
complexity”
- Littlejohn and Foss
(2008) MEDIA AND INFORMATION LITERACY

5. Communication
is from the Latin term communicare,
which means “to share” or “to divide
out.” It may also be thought to originate
from another Latin word communis,
which roughly means “working together.”
the act or process of using words, sounds, signs, or behaviors to express
or exchange information or to express your ideas, thoughts, feelings,
etc., to someone else
(http://www.merriam-webster.com)
• the exchange of information and the expression of feeling that can
result in understanding (http://dictionary.cambridge.org)
MEDIA AND INFORMATION LITERACY

6. Media means
The word media comes from the Latin
medius, which means “middle.” Media is
the plural form of “medium.”
We could say, “Media are responsible
for the information that they
disseminate.” And we could also say
“Media is trying to influence us all the
time.” MEDIA AND INFORMATION LITERACY

7. Media…
Media also means means. That is, it is a
method, instrument, and agency, at the
same time that it is a container that holds
together something.
When people continue to pass on or
perpetuate certain knowledge or arts,
which they received from others and
acquired by learning, they become part
MEDIA AND INFORMATION LITERACY

8. Categories:
Category Examples
Modality Text, audio, video, graphics,
animation
Format Digital or analog
Way of
Transmitting
Electromagnetic or radio waves,
light waves
Mass media
form
TV, radio, print, Internet,
telephone, or mobile
MEDIA AND INFORMATION LITERACY

9. Media…
All the definition of media suggest that
it is a conduit for transmitting something
called information. Information is referred
to as the “knowledge of specific events or
situations that has been gathered or
received by communication, intelligence,
or news reports.”
MEDIA AND INFORMATION LITERACY

10. DEFINITION OF TERMS
DEFINITION OF TERMS
Media and Information

11. Literacy:
The ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying
contexts. Literacy involves a continuum
of learning, wherein individuals are able
to achieve their goals, develop their
knowledge and potential, and participate
MEDIA AND INFORMATION LITERACY

12. Media:
The physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers, film,
etc. It also refers to any physical object
used to communicate messages.
MEDIA AND INFORMATION LITERACY

13. Media:
Traditionally, media are source of
credible information in which contents
are provided through an editorial process
determined by journalistic values and
where editorial accountability can be
attributed to an organization or
individual. In recent years the term
‘media’ is often used to include new
MEDIA AND INFORMATION LITERACY

14. Media Literacy:
The ability to access, analyze, evaluate,
and create media in a variety of forms. It
aims to empower citizens by providing
them with the competencies (knowledge
and skills) necessary to engage with
traditional media and new technologies.
MEDIA AND INFORMATION LITERACY

15. Information:
A broad term that covers processed
data, knowledge derived from study,
experience, instruction, signals or
symbols.
MEDIA AND INFORMATION LITERACY

16. Information Literacy:
The ability to recognize when
information is needed, and to locate,
evaluate, and effectively communicate
information in its various formats.
Includes the competencies to be
effective in all stages of the lifecycle of
documents of all kinds, the capacity to
understand the ethical implications of
MEDIA AND INFORMATION LITERACY

17. Technology Literacy:
The ability of an individual, either
working independently or with others, to
responsibly, appropriately, and effectively
use technological tools. Using these tools
an individual can access, manage,
integrate, evaluate, create and
communicate information.
MEDIA AND INFORMATION LITERACY

18. Media and Information
Literacy:
Media and Information Literacy: The
essential skills and competencies that
allow individuals to engage with media
and other information providers
effectively, as well as develop critical
thinking and life-long learning skills to
MEDIA AND INFORMATION LITERACY

19. Thank
you…