Blogs today have become a potent marketing tool and have made marketers wake up with a rude jolt to realize the impact they are having on their businesses. However, in spite of the inroads that blogs have made in the user decision making process, there still exist glaring instances of companies being blissfully unaware of all the conversation that is happening around their services and offerings on the blogosphere and, in some extreme examples of blinkered vision, how the conversation might be the going antithetically to their current marketing communication and actually rebuking the claims being made by them.
The impact of these conversations becomes particularly damaging if it goes on uncontrolled or uninhibited as in essence, it just reflects the point of view of the users without any perspective from the service owner or service provider. It is imperative, therefore, if one is in the marketing profile in a services industry to keep ones ears peeled to the blogosphere and make sure that they are cognizant of the voices that are coming in their direction. Blogs are also an easy and economical way to carry out your brand building exercises by using your satisfied customers as evangelists.
Blogs today have become a potent marketing tool and have made marketers wake up with a rude jolt to realize the impact they are having on their businesses. However, in spite of the inroads that blogs have made in the user decision making process, there still exist glaring instances of companies being blissfully unaware of all the conversation that is happening around their services and offerings on the blogosphere and, in some extreme examples of blinkered vision, how the conversation might be the going antithetically to their current marketing communication and actually rebuking the claims being made by them.
The impact of these conversations becomes particularly damaging if it goes on uncontrolled or uninhibited as in essence, it just reflects the point of view of the users without any perspective from the service owner or service provider. It is imperative, therefore, if one is in the marketing profile in a services industry to keep ones ears peeled to the blogosphere and make sure that they are cognizant of the voices that are coming in their direction. Blogs are also an easy and economical way to carry out your brand building exercises by using your satisfied customers as evangelists.
Introduction to Hadoop.
What are Hadoop, MapReeduce, and Hadoop Distributed File System.
Who uses Hadoop?
How to run Hadoop?
What are Pig, Hive, Mahout?
El papel de social media y la web 2.0 es cada dia mas importante, pero para algunas empresas todavía se perciben como aproximaciones complejas. Existen diversos usos internos, como la gestión del conocimiento, la potenciación de la comunicación o la gestión de proyectos.
Introduction to Hadoop.
What are Hadoop, MapReeduce, and Hadoop Distributed File System.
Who uses Hadoop?
How to run Hadoop?
What are Pig, Hive, Mahout?
El papel de social media y la web 2.0 es cada dia mas importante, pero para algunas empresas todavía se perciben como aproximaciones complejas. Existen diversos usos internos, como la gestión del conocimiento, la potenciación de la comunicación o la gestión de proyectos.
