The document presents a strategic plan from September 2013 to address declining Catholic school enrollment and lack of Hispanic participation in Catholic schools. It identifies four goals: 1) Develop cultural proficiency to meet the needs of Hispanic students and families, 2) Maintain academic excellence through ongoing professional development and data analysis, 3) Increase school outreach through programs for Hispanic parents and community education, and 4) Improve Catholic school marketing and enrollment through best practices, strategic plans, and parish support. The plan will be implemented over six years from 2013 to 2019.

1. La Esperanza
Nueva-Hispanics
and Catholic
Education
Strategic Plan
September
2013
1

2. Background
 A study was conducted to address the concerns of
the diocesan leaders of the decline of Catholic
school enrollment, and why Catholic Hispanics
were not enrolling into Catholic Schools.
 Concern raised pointed to the fact that while
Hispanic presence continues to grow and demand
for more resources, to help in closing the
achievement gap is critical, diocesan school
support, resources and personnel are not
available to Hispanic communities.
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3. Background
• As a result to the study a
strategic plan was proposed for
implementation.
• The Strategic Plan will identify
four goals.
• The Strategic Plan is a long
range plan. 2013-2019.
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4. January 9, 20174
Purpose
• To create more viable and vital
Catholic schools.
• Strengthen the partnership with
the Hispanic community
• Promote parental choice in
education.
• Create a more robust
educational program to meet
the needs of the community it
serves.
• Support student recruitment
and retention efforts

5. January 9, 20175
Rationale
• The study was conducted and
a qualitative case study.
• Semi-structured interviews
were conducted.
• Two data sets were selected
for the purpose of this study.
public school and Catholic
school parents.

6. Strategic Planning Goals
1. Cultural Proficiency
2. Academic Excellence
3. School Outreach
4. Catholic School Marketing
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7. Goal One Cultural Proficiency
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 A Catholic school
that is culturally
proficient with the
specific needs of the
Hispanic community
will bring
participation in the
life of the school.
 Aware of the needs
of the student
 Aware of the needs
of the parent
 Perception among
the Hispanic
community.

8. Goal Two
Academic Excellence
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 Catholic schools have
a tradition of providing
academic excellence.
We want to maintain
that reputation and
consistently improve in
all areas of academics
and instruction.
 Annually review school
accreditation goals
 Provide effective training
on data analysis for
student achievement
 Provide ongoing
Professional Develop
Opportunities to support
student academic
achievement
 Offer parent outreach in
educational planning

9. Goal Three School Outreach
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 Develop a program
to support Hispanic
parents/guardians as
primary educators of
their child(ren).
 Analyze of the needs of
the Hispanic community.
 Develop programs such
as ESL, GED, and
workshops to support
parents in students
educational needs.
 Provide educational
opportunities for the
Hispanic communities for
betterment of society.

10. Goal four
Catholic School Marketing
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Through a coordinated effort of both
(Arch)diocesan and local marketing,
drawn upon the marketing and
enrollment
expertise of stakeholders at both
levels, schools can benefit from
access to new families and donor
sources. This must truly be a
collaborative effort that emerges from
a widely disseminated understanding
of enrollment and demographic data,
predicated upon a common
promotion of Catholic education, as a
concept, throughout the
(Arch)diocese.
 Improve Catholic school
enrollment and retention rates
by identifying and sharing
best marketing practices
 Develop and coordinate
strategic marketing plans for
individual schools
 Establish systems whereby
parishes share in the
provision of spiritual
resources and, as able,
financial support for families
who cannot afford to enroll
their children

11. Next Steps
 Time line for implementation
 Professional Development Days for
 Teachers
 Administrators
 Parents
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