2. Hello,
I am Maarten
(And these are my shoes)

5. Most important
trends in retail

6. #1
Mobile

7. #2
ecommerce

8. #3
The social side of things

9. #4
Web meets offline: experience

10. #5
Big Data: know your customer

11. Facts vs. trends

12. Mobile
Source:
European
Mobile
Industry
Observatory
2011

13. Mobile
every
30
seconds,
a
woman’s
handbag
is
purchased
a
pair
of
women’s
shoes
is
bought
on
eBay
Mobile
Source:
eBay
Mobile
fact
sheet
Summer
2012

14. Source:
hDp://mashable.com/2012/10/02/smart-­‐devices-­‐social-­‐media-­‐shopping/

15. But you can’t try
them on… Yeah, but…
- Search style or brand
- Wide selection
- Social
- Convenient
- save time
- compare prices
- …

17. Social media = Body language
Source
hDp://mashable.com/2012/10/02/smart-­‐devices-­‐social-­‐media-­‐shopping/

18. Impact

19. Retail

20. Pre-tail Retail Post-tail
Marketing
Sales
Purchasing
Logistics

23. Objectives & Priorities

24. Start from your strategy:
This company has to prepare for
the current changes in the retail
industry and react upon the
ongoing long term trend, but be
aware of the latest trend
Objectives Priorities
• ecommerce
• Social
• Mobile website
• Integration of offline & online
• Be aware of latest trends

25. Concepts

26. • Ecommerce
– Expose your shoes online
– “fit them in-store”
• Social
– twitter, facebook & pinterest
– Social strategy!
• Mobile
– Mobile website
– Integrate discounts
– Give people wifi
• Offline: in-store
– Give people
opportunity to share
– QR-codes
• Innovations
• Look for them
• Data
– Gather data from
ecommerce