2. Promosi adalah kegiatan yang dilakukan untuk mengenalkan suatu barang
atau jasa, hingga bisa menarik minat masyarakat (pembeli).
PROMOSI
3. Flash Sale
Gratis Ongkir
Beli 1 Dapat Gratis 1
Rame rame pesan 5 porsi bakso,
Gratis 5 minuman apa saja
Kupon Diskon untuk Pembelian Pertama
Cash Back
Ajak teman 3 makan', Gratis 2
porsi ayam
Yuk makan durian, Gratis Piring Lucu
Hari minggu dengan selera nikmat
Tunjukan kartu pelajar jam 12.00 – 15.00,
Makan minum bayar 10.000 saja
4. TUJUAN PROMOSI
01 Menarik perhatian pembeli
02
03
04
05
Branding
Agar bersaing dengan kompetitor
Untuk meningkatkan keuntungan
Mendapatkan calon pelanggan baru
06 Menyebarkan informasi
5. Menjaga citra dan kesan bisnis yang
dibangun agar tetap relevan.
FUNGSI PROMOSI
Mengajak calon pelanggan yang
potensial.
Fungsi promosi menjadi solusi
dalam upaya untuk mempermudah
proses bisnis lainnya.
Melakukan peningkatan nilai
pada bisnis yang sedang
dijalankan.
Mengenalkan informasi seputar
produk atau jasa yang
ditawarkan.
04 03 02 01
6. JENIS-JENIS PROMOSI
Biasanya digunakan di lingkungan fisik. Misalnya promosi pada acara-acara
tertentu atau event-event yang umumnya diadakan di suatu tempat seperti
pameran, bazar, festival, konser, dan lain sebagainya.
Promosi secara fisik
Promosi melalui media tradisional berarti jenis promosi yang
menggunakan media tradisional untuk melakukan promosi.
Promosi melalui media tradisional
Promosi produk yang menggunakan website disebut media
internet atau digital. Promosi melalui media digital termasuk
jenis promosi yang paling banyak digunakan.
Promosi melalui media digital
7. • Ciptakan Loyalitas Brand. Foto.
• Membangun Brand Awareness.
• Temukan Sesuatu yang Baru.
• Tunjukkan Keunggulan Produk atau
Layanan.
• Tawarkan Diskon Khusus.
• Cari Mitra Bisnis.
• Ciptakan Rasa Urgensi.
• Memberikan Pelayanan Terbaik.
Cara Menarik Pelanggan aga
r Tertarik
8. Cara Pemasaran Produk yang Belum Dikenal, Mudah, dan
Efektif
Melihat Peluang Pasar
Ambil Kesempatan
Saat Hari-hari Besar
Jangan Hanya Menjual
tetapi Juga Mendidik
Lakukan Riset
Kebutuhan Pasar
Buat
Kegiatan Promosi yang
Efektif
Berikan Kualitas
Terbaik
9. Strategi Menarik Konsumen Baru Agar
Menjadi Pelanggan Setia
Maksimalkan
Promosi di Media
Sosial
Lakukan Kolaborasi
dengan Bisnis yang
Berhubungan
Terapkan Banyak
Strategi Marketing
Rajin Hadirkan Diskon
dan Giveaway
Jalin Kerja Sama
dengan Rekan
Bisnis yang Tepat
Mengadakan Kompetisi
Atau Lomba Berhadiah
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