This document contains a SWOT analysis for Amul conducted by a student named Isha. The SWOT analysis identifies Amul's strengths as its strong distribution network, large market share, excellent quality management, good product portfolio, and large consumer base. Weaknesses include high costs of operations, lack of success expanding its portfolio to certain areas, and past legal issues. Opportunities lie in export, focusing on the chocolate market, improved marketing/advertising, and partnerships. Threats consist of increasing competition in ice cream and the growing vegan trend in India.

1. BUSINESS
ENVIRONMENT
ASSIGNMENT:
SWOT ANALYSIS ON
AMUL
NAME: ISHA
CLASS: BBALLB SEM 3
ENROLLMENT NO.: 02519103519

2. STRENGTH
– Strong distribution network
– Market Share
– Excellent quality management
– Good product portfolio
– Large Consumer Base
– Strong brand value

3. WEAKNESSES
– Cost of Operations
– Lack of Success in Certain Areas of Portfolio
Expansion
– Past Legal Issues

4. OPPORTUNITIES
– Export
– Concentrate more on chocolate market
– Marketing and Advertising
– Partnerships

5. THREATS
– Increasing competition in Ice cream
segment
– Growing trend of Veganism in India

6. THANK YOU