This document provides information on setting up an online business selling products through Etsy or eBay. It discusses how to set up accounts on each platform, how to list products for sale, how to set shipping and payment options using PayPal, and important policies to have in place. The key steps covered are registering accounts on Etsy and eBay, taking product photos and writing detailed descriptions, setting prices and payment methods, creating shipping profiles, and establishing return and refund policies for customers.

1. CREAT IVE CYCLE ONL INE ENTREPRENEURSHIP
PROJECT
1 . ONL INE SEL L ING

2. “My life is a journey.
It seems like I set a goal
and some kind of way I
accomplish it, and then I set
another one.
And my goal was trusting
myself and my goal was
growth.”
- Beyonce
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3. DARE TO DREAM I T
RETRIEVED FROM KIM SMI TH JEWELRY DESIGNS,
HT TPS: / /WWW.ETSY.COM/SHOP/KIMMSMI TH
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4. DARE TO DREAM I T
RETRIEVED FROM VIVIEN OF HOL LOWAY SHOP,
HT TP: / /STORES.EBAY.CO.UK/VIVIEN-OF-HOL LOWAY- SHOP
4

5. Y O U W I L L L E A R N …
How to set
up your own
Online Shop
via Etsy or
eBay
5

6. Y O U W I L L L E A R N …
How to Collect
Payments via PayPal
6

7. Y O U W I L L L E A R N …
7
How to
Ship your
Products
Out

8. T O D A Y ’ S
A G E N D A
8
A. SET UP AN ETSY
ACCOUNT or
B. SET UP AN EBAY
ACCOUNT
C. SET UP A PAYPAL
ACCOUNT TO
RECEIVE PAYMENTS
D. SHIPPING
INFORMATION

9. A. OPEN YOUR
ETSY ACCOUNT
9
RETRIEVED FROM ETSY
HT TP: / /WWW.ETSY.COM/

10. Etsy is an online marketplace
where people around the world connect to buy and
sell their handmade and vintage items.
10
RETRIEVED FROM ETSY
HT TP: / /WWW.ETSY.COM/

11. I . ABOUT ETSY
ADVANTAGES
Has a very good reputation.
No need to worry about fraud.
It has a large community. Even
if one of your items doesn’t
sell, you can receive feedback
as to why this is so.
11
DISADVANTAGES
Strict guidelines – Items sold must be
handmade, vintage or crafting
supplies.
Listing an item can get slightly
complicated, but it will be easy after
getting used to.

12. I I . REGISTRAT ION
12
1. Register
your account
by clicking
‘Register’ on the
top right hand
corner of the
screen.

13. I I . REGISTRAT ION
13
2. Fill in your details in
the form that pops up
after clicking ‘Register’.
Real names are not
required.
You can also sign up
with Facebook if you
wish.

14. I I . REGISTRAT ION
3. You will be prompted to confirm your account after registration. Head
to your email account to do so.
Click on the link in your email. You will be redirected back to the homepage
of Etsy.
Scroll down all the way and to the bottom left hand corner and click “Open
a Shop”.
14

15. I I . REGISTRAT ION
15
4. On the next page,
click on the “Open
up an Etsy shop”
button.
This will redirect you
to the following
page.
Choose your preferred language, currency and shop country.

16. I I I . SEL L ING A PRODUCT
5. Follow the step-by-step instructions provided
by Etsy regarding how to set up your shop.
Begin by creating your shop name.
16

17. I I I . SEL L ING A PRODUCT
6. Decide the category your products will fall under.
17

18. I I I . SEL L ING A PRODUCT
7. (optional) Adding variations allows you to convey
more product information to potential customers.
8. Upload a clear photo of your product by
pressing the
“Add photos” button and choosing the photo file from
your computer.
18

19. I I I . SEL L ING A PRODUCT
9. Add tags which describes your item so it would be
easier for a potential buyer to find it!
Simply enter the words you would use to describe your
item and what your item is related to (e.g. cup,
spoon, etc. )
19

20. I I I . SEL L ING A PRODUCT
10. Enter the desired price of your item, and the
quantity you are selling.
20

21. I I I . SEL L ING A PRODUCT -
EXAMPLE
21
1. Title of Your
Item.
Be concise but
also provide
sufficient
information to
your customer!

22. I I I . SEL L ING A PRODUCT -
EXAMPLE
22
2. This lady
pays a lot of
attention to
detail as
online buyers
will not be
able to test the
product out for
themselves.

23. I I I . SEL L ING A PRODUCT -
EXAMPLE
23
3. Promotions
Use well described
titles!
This seller also uses
her description to
talk about
promotions, which
would be attractive
to customers.

24. IV. DEL IVERY
Under shipping, you can decide on the processing time for an item
to be dispatched for delivery. This is the amount of time it would take
you to prepare the said item.
Buyer pays the shipping cost. Shipping costs depend on
the country they want you to ship to. Add as many
countries to ship as you’d like with separate shipping costs
for each country.
24

25. IV. DEL IVERY
Shipping Profiles allow you to quickly update multiple
listings with similar shipping costs.
You can create separate Shipping Profiles for the
different types of items you sell.
You can determine the shipping cost for an item of a
specific size, weight and shipping method. Then, create
a Shipping profile for that item so you can quickly add
those details to new listings for those items.
25

26. V. RECEIVING PAYMENT
26
You can accept
payment by credit
cards, debit cards,
Paypal and Etsy gift
cards.
We recommend
PayPal for security
and convenience.
More information will
be included later in
this presentation.

27. VI . CUSTOMER FEEDBACK
27
Feedback from customers
are important!
Potential customers will
always look at reviews
before deciding to buy
anything from your shop.
Regarding negative
feedback, don’t take it to
heart. It will help you
improve as a seller as you
will learn from your
mistakes and become
better.

28. VI I . YOUR POL ICIES
• It is up to you to make your own policies.
• Click on your shop on the upper right side of the
page, the look at the left side, click on Information
and Appearance, and then Policies.
• It is quite important to do so as to be covered under
28
seller protection.
• Refer to the policies of similar shops. Explore Etsy
for policies of other sellers!

29. VI I . YOUR POL ICIES
Etsy’s Shop Statistics show you both the volume
of the traffic in your shop as well as the traffic
source.
29
This is available under:
- Your Shop
- Shop Statistics

30. VI I I . FEES
1. There is a listing fee of £0.12, regardless of how
many items you list.
2. Additional order processing fees of 4% + £0.20
GBP per payment.
You will be charged a fee for each order processed
directly on Etsy, deducted from the order at the time of
sale. This fee is assessed on the total amount of the
sale, including tax and shipping.
30

31. IX. TAX INFORMAT ION
• Every individual has to sign up with the tax authorities in the
first 3 months after they have opened an Etsy account.
31
• You can register it online at
http://online.hmrc.gov.uk/shortforms/form/CWF1ST?dept-name=
CWF1&sub-dept-n
• Make sure you also complete the Class 2 NI exemption if you
don’t expect to make more than about £5000 in the tax year
• Information is available at
www.hmrc.gov.uk/working/intro/class2.htm
• You can include a tax in your price.

32. B. OPEN YOUR
EBAY ACCOUNT
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RETRIEVED FROM EBAY.CO.UK
HT TP: / /WWW.EBAY.CO.UK/

33. I . ABOUT EBAY
ADVANTAGES
Simple to use.
Huge traffic (over 14 million
active users in the UK
alone).
Receive assistance from
eBay with regard to returns
and refunds.
33
DISADVANTAGES
Fees are relatively high.
Listings are 35p if you have done
more than 20 this month, 10% of
a transaction (including transport
cost) plus PayPal fee.
Negative feedback destroys
reputation.

34. I I . REGISTRAT ION
Click on the Register button on the top left of the
homepage.
Registration will require a few important details such
as your name, email and a password.
34
Ebay gives a user ID
automatically upon
registration. This can be
later edited from “Me
ebay”.
Only the user ID will be
shown to buyers and
thus privacy is ensured.

35. I I I . SEL L ING A PRODUCT
1. Click on
‘Sell’ on the
top right corner
and fill in the
information
required.
35

36. I I I . SEL L ING A PRODUCT
2. Give the title of the listing and click on “Get started”,
3. Find the right category and go on “Create listing”,
E.g. If listing homemade clothes,
the category will be “vintage
clothing”
36

37. I I I . SEL L ING A PRODUCT
4. Add photos and enter a detailed
description of the item (size,
fabric..).
37

38. I I I . SEL L ING A PRODUCT
5. Scroll down and choose auction or
fixed price. We recommend fixed
price as it makes it more likely to sell
the item. Also put in the asked price.
38

39. IV. DEL IVERY
• Choose whether you want to charge the customer
for delivery or whether you will pay the delivery
charge yourself.
39
We recommend
that you avoid
international
delivery as
postage can
become very
expensive.

40. IV. SAVE THE CHANGES
• The next step will require you to
finalise your PayPal account before
you can post your first listing.
• PayPal will be covered after this slide.
40

41. C. OPEN YOUR
PAYPAL ACCOUNT
RETRIEVED FROM PAYPAL UK
HT TPS: / /WWW.PAYPAL .COM/UK/WEBAPPS/MP P/HOME
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42. L E T ’ S G E T T O B U S I N E S S
1. Go to www.PayPal.co.uk.
2. Click “Open a Business
Account”.
42

43. 3. Click “Get Started
for Free”.
Take note that PayPal
charges a service charge of
3.4% + 20p for each payment
you receive from your
customer.
43
PayPal Business
Charges

44. 4. Click “Continue For
Free”.
You can always upgrade to 20
pounds/month in the future, once
your business takes off! For now,
the free option is good enough for
us.
5. Type in your email address and
the verification code, then click
“Continue”.
You’ll need this email address to check the
payments you’ve received. Give a real one you
will check regularly.
44

45. 6. Enter your
Personal Details.
- Use your email address as the
account name, and choose a
strong password!
45
- You’ll need to enter your real
first and last name. Your name
will not be shown to your buyers.
BUSINESS ADDRESS
PHONE NUMBER
- Your business name will be
shown to your buyers. It does not
have to be a real registered company
name. It can be the name of your
eBay / Etsy shop.
- Read, and agree to the User
Agreement and the Privacy Policy.
Click “Agree and Continue”.

46. 7. Enter more
business details.
46
Enter the type of goods/services
you are selling, and include your
Etsy or eBay shop website
address.
8. Enter your birthdate
and home address.
Home address can be the same as
the business address. Your address
will not be shown to your customers.

47. 47
9. Choose how to get
paid.
(A) Select “On eBay” if
you chose to open your
store on eBay earlier.
(B) For Etsy, simply go to
this website -
https://www.etsy.com/uk/hel
p/article/225 for instructions
on adding your PayPal
account.

48. 48
10. Confirm your email
address.
Login to your email address, find the email
address from PayPayl and confirm your
email.

49. 49
Enter your bank sort code and account
number to transfer money earned in your
PayPal account to your bank account.
11. Confirm your bank
details.
This step is required to transfer
money earned from your PayPal
account to your own bank account.

50. 11. Confirm your bank details.
To verify your bank account, PayPal will send you a 1
pence payment, with a code for you to enter for
confirmation.
Enter this 4-digit code in the box. You can find the
code either via i-Banking, telephone banking or
updating your passbok at an ATM.
50

51. 12. Confirm your business
name.
Your customers will not be able to view your
personal name, but they will see the business
name you provided!
51
The business name could be a short-form
/ condensed version of your eBay
or Etsy shop name.

52. POL ICIES: REFUNDS AND
DEFECTS
It is up to you to decide your return policies.
We recommend that you state clearly that no cash refunds
will be provided except for defects.
If you wish to provide cash refunds or exchanges for non-defective
items, you should state that shipping, handling and
insurance fees cannot be refunded to the buyer, and that the
buyer must pay for their own return shipping cost to you.
52

53. POL ICIES: REFUNDS AND
DEFECTS
What if there is a defect in an item I sent?
Make sure that you package your item carefully to avoid
defects during delivery.
If you are selling vintage goods, make sure to list the
condition of the good clearly. E.g. “Condition is 8/10, with
few minor scratches”
If the customer states that the item has a defect, request that
they e-mail you with a photo of the defect within a fixed time
period you stated in your policy.
You should provide a refund if the customer requested for it if it
is your negligence in sending out a faulty item!
53

54. POL ICIES: REFUNDS AND
DEFECTS
Example of a defective return policy:
“Please check the items when your order
arrives. If there are any discrepancies, please
notify me within 5 days so that I can take
corrective action.
If the problem is because I messed up (yikes) –
incorrect description, wrong item shipped or
major flaw, then you can return it for a full
refund.
However, please contact me before sending
anything back.”
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HT TPS: / /WWW.ETSY.COM/SHOP/BOHEMIANF INDINGS/POL ICY?REF =SHOPINFO_ POL ICIES_ LEF
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TNAV

55. POL ICIES: REFUNDS AND
DEFECTS
Example of a defective return policy:
“If there is no problem with the item received, (you just
don't want it it), shipping, handling, and insurance fees
are NOT refundable and you are responsible for return
shipping cost. As mentioned previously, you must
contact me within 5 days of receiving your order.
Important note: All returned products must be in their
original condition. I will issue a credit to your PayPal
account after I receive the returned products. You will
receive a refund for the item less the shipping costs
paid.”
RETRIEVED FROM TOP ETSY SEL LER BOHEMIANF INDINGS,
HT TPS: / /WWW.ETSY.COM/SHOP/BOHEMIANF INDINGS/POL ICY?REF =SHOPINFO_ POL ICIES_ LEF
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TNAV

56. D. SHIPPING
INFORMAT ION
Let’s learn to use The Royal Mail.
http://www.royalmail.com
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RETRIEVED FROM THE ROYAL MAI L
HT TP: / /WWW.ROYALMAI L .COM/

57. 1 . HOW MUCH IS I T ?
(i) Use the Price Finder.
Click “Get a price” or go to the web-page:
http://www.royalmail.com/price-finder
(ii) Select where you are
sending it to:
UK,
Overseas, or
HM Forces.
Select country, then click “Next”.
In this example, we will select UK.
57

58. 1 . HOW MUCH IS I T ?
(iii) Enter the details of your
parcel.
For this example, we will assume:
- Small Parcel weighing between
101 - 500g.
- Maximum dimensions:
- Max length: 45cm, Max width:
35cm, Max depth: 16cm, Max
weight: 2kg
Such a parcel should suit most of
your sales!
(iv) Select size of your
parcel again, and click
“See prices”
58

59. 1 . HOW MUCH IS I T ?
(iv) View the price list and
select your preferred service.
- Cheapest option:
“Royal Mail, 2nd class” for £2.80
- Recommended:
“Royal Mail, Signed For 2nd
class” for £3.90 due to the proof
of delivery provided.
Proof of delivery is valuable just
in case Royal Mail loses your
mail, or if the customer denies
receiving his/her package!
59

60. 2 . GOOD TO KNOW
PROOF OF SHIPPING
• Available for “Signed For” services.
• Small extra charge.
• Protects you from customers who claimed they did not
60
receive your item.

61. 2 . GOOD TO KNOW
What if I’m not happy with the Royal Mail?
Go to their Help Center!
http://www.royalmail.com/personal/help-and-support
For cases of
complaints,
claims and
compensation
61

62. 2 . GOOD TO KNOW
COMPENSATION FOR DAMAGE AND LOSS
• Rare event!
• Keep your receipt as evidence of posting.
• In the event that Royal Mail damaged or loses the item in
the midst of delivery, you may be able to claim
compensation.
• Compensation details differ based on value of package
sent and type of service used.
• Go to web-page: http://www.royalmail.com/personal/help-and-
support/available-compensation-for-damaged-and-part-
loss-items for further compensation details.
62

63. 2 . GOOD TO KNOW
ADDITIONAL COMPENSATION DETAILS
• You must make the claim for damage or loss
within 80 calendar days of the date of posting, or
no claim will be entertained!
• Royal Mail advises customers to claim as soon
as possible.
• Eligible services for claims:
63

64. 2 . GOOD TO KNOW
PACKAGING IT PROPERLY
• To avoid the hassles of damaged
products, remember to pack your
items properly!
• E.g. hard boxes and bubble-wrap
to protect handmade jewelry. Use
tape to hold items together and
avoid movement during delivery.
• You may also want to beautify your
packaging with handwritten notes,
ribbons or cards!
64

65. L E T ’ S
RECAP!
65

66. 66
1. STARTING
YOUR ONLINE
SHOP
SIGN UP WITH
EBAY OR ETSY
2. BE READY TO RECEIVE MONEY
SIGN UP WITH PAYPAL
3. LEARN TO
SHIP THINGS
OUT
SHIPPING WITH
ROYAL MAIL

67. F I N A L L Y …
NOW
L E T ’ S G E T
STARTED.
67

68. SHE
WHO
DARE
S ,
WINS.
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