This document outlines a holistic approach for a group buying investment initiative called GroupIt. GroupIt allows people to unite and negotiate lower prices on goods and services. It works by amalgamating large groups of people to negotiate discounts with manufacturers and suppliers. Retailers are then given the opportunity to buy products at massive discounts from these suppliers. Finally, local GroupIt members can enjoy the discounted prices through participating retailers. The system creates a global campaign that results in local savings effects for consumers through bulk-negotiated price reductions.