12. Measure of Success
• Increased awareness of our
community in Gulfton
• Increased media coverage
• Increased center
membership (500%
increase)
• Opportunity to engage
funders
13. @HoustonFoodBank
Adele Jordan
ajordan@houstonfoodbank.org
@NeighborhoodCTR
Brooke Browne
@HoustonBrooke
@YMCAHouston
bbrowne@neighborhood-centers.org
Ann Herlocher
Taryn Baranowski
@annherlocher
@TarynBaranowski
Ann.herlocher@ymcahouston.or
g tbaranowski@neighborhood-centers.org
Editor's Notes
Sept 25 2010 Launched a true statement that would dramatically influence how local regional and national groups will appreciate the NC model for changing entire communities.
Shaping the message Diversity Community building Look, feel Vibrancy Grand opening sign mimic event.
Consider web as early as possible, regardless of how significant you think it will be. Most often the online tools and means to communicate can be the most restrictive for look and feel and design elements. I think of it as the lowest common denominator. What will your logo look like? Defining photos, headers, footers or colors? Email hasn’t moved passed the 90’s, and ads have limited space and character limits. A long name for your event or logo with a lot of fonts/colors on it that has to stay large in order to read it, won’t plug into online tools very easy. Email newsletter database Twitface social calendar – feat. Participate with linkbacks Flickr photos Website homepage, it’s own page Adwords Youtube teaser Think about channels typically use for post, photo and vid. How can you turn them into ads/promos
Photo contest
Inform media prior to and afte the event about the benefits the center brings to the community “ resident-focused” stories CEO on KUHF, KPRC Feature stories
For stakeholders – For community – Interactive event passports were created as raffle entry for yearly community center memberships
2,500 attendees – 2 1/2 x amount of people expected $307k in publicity value in media placements Learn more about BR vid of Angela on how it started/James Baker, on youtube.
