As the video begins, the audience are introduced to the 
programme’s setting. The fields and trees communicate, the 
programme is set in a village so the audience know the 
environment is peaceful and non-threatening. Also the screen 
is bright and colourful which is appropriate for the target 
audience (children) as bright colours excite them and attracts 
them as its so bright. We then see a bright red van driving 
across. 
As the audio plays we hear ‘Postman Pat..’ At this point an 
older man is shown on the screen wearing glasses and a 
bright blue uniform, he looks very friendly as he smiles 
communicating to the audience that the main character is 
welcoming. This also informs the children who the main 
character is before the programme has started and the 
character’s name. The following screenshot will introduce 
Pat’s sidekick. 
The audio sings ‘Postman Pat and his black & white cat..’ to 
introduce his friend Jess the cat. The cat appeals to children 
as she is small and furry, also most children love animals, so this 
programme appeals to the audience.
In the scene displayed on this image, Pat is taking letters from the post-box. 
This communicates that this is his lifestyle as he does this everyday. 
This interests the audience as children like to know how things are 
made. For example on the channel CBeeBies they have a programme 
called “Come Outside” where the main character ride on a plane and 
show how different products are made. Here is a video for an example 
where she shows how water gets from a river to your tap: 
http://www.youtube.com/watch?v=m-WxDQs7hpc 
This communicates to the audience where Pat lives. He lives in a rural 
countryside which is appropriate for children as it’s settling for them 
and at a young age, kids love the idea of open fields and being 
surrounded by nature. They can also assume that the characters will be 
older and friendly which also appeals to them. 
The remaining video shows Pat driving around the 
town to introduce the setting to the audience. I 
feel this theme tune is informative for the audience 
as they know who the main characters are as no 
others characters are seen, they know the setting 
and lastly they know what Pat’s job is. I think this is 
useful as the audience are familiar with the 
programme before it’s even begun. Also I feel it’s 
relatable to some of the audience members, as 
they could live in the countryside or have a family 
member who is a postman.

Postman pat textual analysis

  • 2.
    As the videobegins, the audience are introduced to the programme’s setting. The fields and trees communicate, the programme is set in a village so the audience know the environment is peaceful and non-threatening. Also the screen is bright and colourful which is appropriate for the target audience (children) as bright colours excite them and attracts them as its so bright. We then see a bright red van driving across. As the audio plays we hear ‘Postman Pat..’ At this point an older man is shown on the screen wearing glasses and a bright blue uniform, he looks very friendly as he smiles communicating to the audience that the main character is welcoming. This also informs the children who the main character is before the programme has started and the character’s name. The following screenshot will introduce Pat’s sidekick. The audio sings ‘Postman Pat and his black & white cat..’ to introduce his friend Jess the cat. The cat appeals to children as she is small and furry, also most children love animals, so this programme appeals to the audience.
  • 3.
    In the scenedisplayed on this image, Pat is taking letters from the post-box. This communicates that this is his lifestyle as he does this everyday. This interests the audience as children like to know how things are made. For example on the channel CBeeBies they have a programme called “Come Outside” where the main character ride on a plane and show how different products are made. Here is a video for an example where she shows how water gets from a river to your tap: http://www.youtube.com/watch?v=m-WxDQs7hpc This communicates to the audience where Pat lives. He lives in a rural countryside which is appropriate for children as it’s settling for them and at a young age, kids love the idea of open fields and being surrounded by nature. They can also assume that the characters will be older and friendly which also appeals to them. The remaining video shows Pat driving around the town to introduce the setting to the audience. I feel this theme tune is informative for the audience as they know who the main characters are as no others characters are seen, they know the setting and lastly they know what Pat’s job is. I think this is useful as the audience are familiar with the programme before it’s even begun. Also I feel it’s relatable to some of the audience members, as they could live in the countryside or have a family member who is a postman.