The document summarizes research conducted on how men and women respond to different depictions of gender in advertisements. A survey found that respondents liked ads they could relate to, while focus groups found younger men felt unattainable body standards for men in ads more than older men. Both men and women preferred empathetic and realistic depictions that they could relate to, though reasons for this differed by age and gender. The research used both quantitative surveys and qualitative focus groups to gather data on preferences and gather context on the results. Key findings included that both genders preferred realistic and empathetic ads but reasons for this differed between groups, and responses differed from expectations, such as female acceptance of idealized images and younger men disliking idealized