An audience was shown three poster images from a film and asked to choose one and provide feedback. Most selected the third image because it represented the plot well by showing tension between the couple without fully revealing their expressions, leaving the story mysterious.

1. POSTER IMAGE
AUDIENCE RESPONSE

2. CHOSEN IMAGES

3. AUDIENCE RESPONSE RESULTS
IMAGE
IMAGE 1 IMAGE 2 IMAGE 3

4. CHOSEN IMAGE
“this makes the
characters look more
mysterious as I cant see
their full expressions”
“seems like they are
annoyed at each
other and I want to
know why”
“knowing the plot
of the film, I feel
like this represents
it really well not
knowing what is
going on between
this couple”