Why Ppackaged tourism is as unhealthy for the planet as packaged food. Takeaway 1: don’t think ‘destination”, think #local #living_economy 
tTTakeaway 2: new activities & livelihoods are already happening in places we used to call “destinations”
 Takeaway 3: These activities need to be connected and coordinated This coordination requires social infrastructure


1. terre de liens
Text
Re-Thinking Tourism for a Planet in Crisis
@tuvienna, @AASchool, Zoomland, 07 May 2020
Post-Covid Tourism
Urban-Rural Relations
@johnthackara

2. PACKAGE
TOUR
PIC
Atlas Mountains
One week trek
Jacques pays e1,200
Morocco e250
Local guides e50
The mule e0
missing: e900
Le Monde Diplomatique
“THE PACKAGE”

3. Werberg, Austria
three takeaways

4. takeaway 1
before: tourism business
now: healthy places
business
(don’t think ‘destination”,
think
#local #living_economy

5. takeaway 2
new activities & livelihoods
are already happening in
places we used to call
“destinations”

6. takeaway 3
These activities need to be
connected and coordinated
This coordination requires
social infrastructure
In any “Marshall Plan for
tourism”
this social infra should be
its focus

7. Cruise biz: $1,800
‘Destination’:
Food $7
Souvenirs $5
Business Research and Economic Advisors

8. Hipster spends: $700- $2,000 || Destination: $200

9. PACKAGE
TOUR
PIC
Atlas Mountains
One week trek
Jacques pays e1,200
Morocco e250
Local gudes e50
The mule e0
missing: e900
Le Monde Diplomatique
“THE PACKAGE”

10. Packaged tourism is like packaged food
She spends €10 Farmer gets €1 (max)

11. 1975 (45 years ago)
Jost Krippendorf
Die Landschaftsfresser (The Landscape Eaters)

13. 27 million jobs
3 million small firms

15. terre de liens
Text 2
in former ‘destinations’
new livelihoods and good work

16. Urban-Rural: the content zones

17. “Urban-Rural”

20. Taobao rural now: 50,000 rural live-streamers
End 2020: 250,000
Top 10%: 8x average rural income

21. 27 million jobs
3 million small firms

22. @cilab_polimi
@londonynot
@LabSdl

24. ZONE 5 LIVING
44 Smart Villages: Urban-rural reconnection
Source: Casa Netural, Italy

26. 47 School for Village Hosts: System
2D large backdrop image Source: Casa Netural, Italy

27. @EcoResCamps

28. @EcoResCamps

29. Bioregional Learning Centre UK

30. ecological restoration (Yorkshire, England)

31. Cateran
Ecomuseum
(Scotland)

32. ‘Botanizing’ @Nat_Solutions

33. new
urban-rural
connections
Farm-city networks
Sheep-wool-fiber
Grain-flour-bread
Algae-biofiber
Biodiversity tourism
Maker networks
Ecological restoration
Rural resettlement
Cooperation platforms

34. terre de liens
Text
3 Social
Infrastructure

35. Theory of Change

37. discover what is…
explore what if…
connecting activities
and actors

38. @ParticipatoryC

39. @ParticipatoryC
“Marshall Plan
for tourism”
social infrastructure

40. Wei Wei
(Taobao University) Train 200,000 farmer live
streamers by end 2020

41. School for
Village Hosts
Casa Netural, Italy

42. ‘biocanteens’ movement

45. three
takeaways

46. takeaway 1
don’t think ‘destination” -
focus on healthy places and
their
#local #living_economy

47. takeaway 2
new activities & livelihoods
are already happening in
places we used to call
“destinations”

48. takeaway 3
These activities need to be
connected and coordinated
So: the focus of any
“Marshall Plan for
tourism” should be
social infrastructure

49. thank you! @johnthackara